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- Tasks: Manage digital channels and create impactful content for dementia carers.
- Company: Join a passionate charity dedicated to supporting dementia carers across the UK.
- Benefits: Enjoy remote work, 27 days annual leave, health cash plan, and flexible culture.
- Why this job: Make a real difference in the lives of dementia carers while working in a supportive team.
- Qualifications: Experience in digital marketing, social media campaigns, and strong copywriting skills required.
- Other info: Dementia Carers Count is committed to inclusivity and offers adjustments for applicants with disabilities.
The predicted salary is between 28000 - 42000 £ per year.
Are you a digital marketer who wants to use your skills to make a real difference? This is your opportunity to be part of a growing charity that puts unpaid carers at the heart of everything it does. Join a passionate, remote-working team committed to championing the rights and well-being of dementia carers across the UK.
As Digital Marketing Officer, you will play a key role in helping Dementia Carers Count raise awareness, grow support, and deliver impactful campaigns. You’ll manage digital channels, deliver paid campaigns, and help create compelling content that connects with carers, supporters and the wider public. This role is ideal for someone who thrives in a small, agile team where your work has real impact, every day.
The role offers a salary of £35,000 FTE, £28,000 pro-rata’d for 28 hours per week. The team work predominantly remotely across the UK and get together to collaborate in-person in the London office. A generous benefits package is on offer, including 27 days’ annual leave plus bank holidays, a health cash plan, life assurance, enhanced carers and sick leave, and a supportive, flexible working culture.
Join Dementia Carers Count to help ensure no dementia carer feels isolated, invisible or alone.
Key responsibilities of the Digital Marketing Officer:- Manage and grow Dementia Carers Count’s presence across digital and social platforms
- Plan and execute paid digital campaigns including Google Grants, driving engagement and income
- Produce compelling, accessible content and assets aligned to campaign objectives
- Monitor trends and social listening tools to shape and refine communications
- Share audience insights with internal teams to inform campaigns and fundraising
- Create opportunities to share lived experiences of dementia carers through storytelling
- Proven experience of creating successful email and social media campaigns to drive awareness, behaviour change and donations, across a range of platforms like YouTube, X, Facebook, Instagram and LinkedIn
- Demonstrable experience of managing Google Grants accounts and optimising PPC spend
- Strong copywriting skills to develop engaging copy that engages with relevant audiences
- Skilled in using WordPress or similar CMS, and familiar with email marketing tools, such as Mailchimp
- Comfortable analysing digital performance data to shape future strategy
- Experience in a small organisation where you’ve worked flexibly and collaboratively
How to Apply: Niche Recruitment is proud to partner with Dementia Carers Count on the recruitment for this role and will be managing all applications.
DCC is a ‘Disability Confident Committed’ employer, and on their behalf, we aim to offer an interview to any candidate that tells us they have a disability and meets the minimum criteria for the role. Should you wish to disclose this information, please do so by adding this to the body of your email to michelle@niche-rec.co.uk along with your CV.
We are committed to providing reasonable adjustments to ensure that all applicants have an equal opportunity to participate in the recruitment process. If you have a disability and require an adjustment to allow you to apply for this role, please contact Michelle at Niche Recruitment to discuss your needs. Examples of adjustments we may provide include, but are not limited to, alternative application formats, accessible interview locations, and support during assessments.
Digital Marketing Officer (London) employer: Niche Recruitment Ltd
Contact Detail:
Niche Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Officer (London)
✨Tip Number 1
Familiarise yourself with Dementia Carers Count's mission and values. Understanding their focus on supporting dementia carers will help you tailor your conversations during interviews, showing that you're genuinely passionate about their cause.
✨Tip Number 2
Engage with their digital content on social media platforms. By liking, sharing, and commenting on their posts, you can demonstrate your interest in their work and gain insights into their current campaigns, which can be useful for discussions during the interview.
✨Tip Number 3
Prepare examples of your previous digital marketing successes, particularly those that align with the responsibilities listed in the job description. Being ready to discuss specific campaigns you've managed will showcase your expertise and fit for the role.
✨Tip Number 4
Network with current or former employees of Dementia Carers Count if possible. They can provide valuable insights into the company culture and expectations, helping you to better prepare for your application and interview.
We think you need these skills to ace Digital Marketing Officer (London)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Digital Marketing Officer position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Ensure your CV showcases relevant digital marketing experience, particularly in managing social media campaigns and Google Grants. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for supporting dementia carers and how your skills can contribute to the charity's mission. Be specific about your experience with digital channels and content creation.
Highlight Relevant Skills: Make sure to emphasise your copywriting abilities, familiarity with CMS like WordPress, and experience with email marketing tools. Mention any data analysis skills that can help shape future strategies.
How to prepare for a job interview at Niche Recruitment Ltd
✨Show Your Passion for the Cause
Make sure to express your genuine interest in supporting dementia carers. Research Dementia Carers Count and be ready to discuss how their mission resonates with you and how your skills can contribute to their goals.
✨Demonstrate Your Digital Skills
Prepare examples of successful digital marketing campaigns you've managed, particularly those that drove engagement or donations. Be specific about the platforms you used and the results achieved, especially with Google Grants and social media.
✨Be Ready to Discuss Content Creation
Since the role involves creating compelling content, come prepared with examples of your writing or content strategies. Highlight your copywriting skills and how you've tailored content for different audiences in the past.
✨Understand the Importance of Data
Familiarise yourself with how to analyse digital performance data. Be prepared to discuss how you've used data insights to inform your marketing strategies and improve campaign outcomes in previous roles.
