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- Tasks: Lead impactful digital marketing campaigns from concept to analysis.
- Company: NHBC is the market leader in new home warranties and insurance.
- Benefits: Enjoy 27 days leave, enhanced pension, and flexible working options.
- Why this job: Join a dynamic team focused on digital innovation and personal growth.
- Qualifications: Experience in digital marketing and strong communication skills required.
- Other info: Opportunity for career development and access to recognised qualifications.
The predicted salary is between 34000 - 44000 £ per year.
Overview
Job role: Senior Digital Marketing Lead
Salary: £40,000 – £44,000 + 6% performance bonus
Working location: Hybrid – 2 days a week in the Milton Keynes office, with flexibility depending on business need
Employment type: Full time, Permanent
Job summary
We’re looking for a dynamic and experienced Senior Digital Marketing Lead to drive forward NHBC’s digital strategy. You’ll lead high-impact campaigns from concept through to execution and analysis, using a mix of digital channels to enhance our brand, support business growth and improve customer journeys. This is a brilliant opportunity for someone who thrives in a fast-paced environment, is passionate about digital innovation and wants to make a real difference in an organisation.
What you’ll be doing
- Leading digital marketing campaigns from brief to delivery and performance analysis
- Working across social media, paid media, email, SEO and web to drive brand awareness and leads
- Managing content planning and amplification across key digital channels
- Enhancing the digital customer journey to improve acquisition and conversion
- Using a test-and-learn approach to continuously optimise performance
- Creating landing pages and lead-gen forms to support campaigns
- Collaborating with agencies and internal teams to align on digital strategy
- Monitoring KPIs, budget and reporting to demonstrate campaign success
- Acting as a brand guardian and escalating reputational risks when necessary
- Representing NHBC at industry events and supporting digital activity outside of standard hours when needed
What we’re looking for
- Proven experience in digital marketing across paid, owned and earned media
- Confident using analytics tools, CMS platforms and email automation systems
- Strong written and verbal communication skills
- Strategic thinker with a hands-on, proactive approach to campaign delivery
- Comfortable working independently and collaboratively in a team
- Strong project management and prioritisation skills
- Commercially focused, results-driven, and able to report meaningfully on performance
- Passionate about digital innovation and staying up to date with trends
- Experience within B2B or B2B2C environments (construction/housebuilding a bonus)
- Familiarity with AI tools in marketing would be a plus
What we offer
Our benefits package includes:
- 27 days annual leave + bank holidays
- holiday purchase scheme
- enhanced pension scheme (up to 10.5%)
- life assurance
- subsidised private medical insurance
- employee discounts platform
- two days volunteer leave
- enhanced maternity, paternity, adoption leave and pay for all new parents
+ many more!
Who we are
At NHBC, we pride ourselves on being truly unique. No other organisation in our sector matches the range of services and scale we provide. As the market leader, we are recognised as the go-to for new home warranties and insurance. Our team is united by a core purpose: to raise the standards of house building and protect homeowners.
Why you should join us
As a modern, family-friendly employer, we’re in a phase of rapid growth, embracing technology, data and new ways of working. We’re seeking passionate, skilled and driven individuals to join us on this exciting journey.
Once onboard, you’ll have access to fantastic opportunities for personal and career growth. You’ll receive thorough training, continuous development and the chance to earn recognised qualifications and professional memberships to support your journey.
We support flexible working and encourage our colleagues to find a balance that suits them. While we may not be able to accommodate every request, we’re always happy to have a conversation about flexible working arrangements.
Our inclusive culture
We are dedicated to fostering an inclusive culture where everyone feels empowered to bring their authentic selves to work. We firmly believe in the right of all our employees and customers to be treated fairly, with dignity and respect and free from discrimination. Our active employee networks support colleagues and their allies, providing safe spaces for open conversations and idea-sharing.
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Senior Digital Marketing Lead employer: NHBC
Contact Detail:
NHBC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools, especially those related to B2B and B2B2C environments. This knowledge will not only help you in interviews but also demonstrate your passion for digital innovation.
✨Tip Number 2
Network with professionals in the construction and housebuilding sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the specific challenges and opportunities in this field.
✨Tip Number 3
Prepare to discuss your experience with analytics tools and CMS platforms in detail. Be ready to share specific examples of how you've used these tools to drive campaign success and improve customer journeys.
✨Tip Number 4
Showcase your project management skills by discussing past campaigns where you successfully led a team or collaborated with agencies. Highlight your ability to manage budgets and monitor KPIs to demonstrate your results-driven approach.
We think you need these skills to ace Senior Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in leading campaigns across various channels like social media, SEO, and email. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital innovation and your strategic thinking skills. Mention how your previous experiences align with NHBC's goals and how you can contribute to enhancing their digital strategy.
Showcase Analytical Skills: Since the role requires confidence in using analytics tools, be sure to include any relevant experience you have with data analysis and reporting. Highlight how you've used data to optimise campaign performance in the past.
Demonstrate Project Management Abilities: In your application, provide examples of how you've successfully managed multiple projects simultaneously. Emphasise your prioritisation skills and ability to work both independently and collaboratively within a team.
How to prepare for a job interview at NHBC
✨Showcase Your Digital Expertise
Make sure to highlight your proven experience in digital marketing across various channels. Be prepared to discuss specific campaigns you've led, the strategies you employed, and the results achieved. This will demonstrate your capability to drive NHBC’s digital strategy effectively.
✨Familiarise Yourself with Analytics Tools
Since the role requires confident use of analytics tools, CMS platforms, and email automation systems, brush up on these before the interview. Be ready to explain how you've used these tools in past roles to optimise campaign performance and report on KPIs.
✨Prepare for Strategic Discussions
As a strategic thinker, you should be ready to discuss your approach to campaign delivery. Think about how you can align digital strategies with business goals and be prepared to share examples of how you've successfully managed projects from concept to execution.
✨Demonstrate Your Passion for Digital Innovation
NHBC is looking for someone who is passionate about digital innovation. Share your thoughts on current trends in digital marketing and any AI tools you’ve used. This will show that you’re not only knowledgeable but also enthusiastic about staying ahead in the industry.
