At a Glance
- Tasks: Create engaging content and run impactful marketing campaigns to drive business growth.
- Company: Leading independent engineering and services business with a focus on innovation.
- Benefits: Up to £32k salary, 25 days holiday, private medical insurance, and flexible benefits.
- Other info: Dynamic environment with clear career progression and support for personal development.
- Why this job: Combine creativity with commercial thinking to make a real impact in marketing.
- Qualifications: Strong writing skills and experience in marketing or campaign coordination.
The predicted salary is between 29250 - 35750 £ per year.
Leeds (with flexibility for London / hybrid working) Permanent Salary up to £32k depending on experience + benefits
Are you a proactive marketing professional with a passion for creating engaging content, running impactful campaigns and supporting business growth? We're looking for a Demand Generation Executive to join our growing IT Services business. Working closely with Sales, Product and key stakeholders, you'll play an important role in raising market awareness, engaging customers and generating opportunities across priority sectors including Defence, Critical Infrastructure and Network Services. This is an exciting opportunity for someone who enjoys combining creativity with commercial thinking, helping to deliver campaigns that support customer engagement, lead generation and business growth.
Some of the key deliverables in this role will include:
- Supporting the delivery of marketing campaigns and demand generation initiatives across key target markets
- Creating high-quality content including presentations, case studies, capability statements, campaign assets and customer-facing materials
- Managing and scheduling digital content across channels including LinkedIn, email and website platforms
- Working closely with sales teams to support account priorities, growth campaigns and customer engagement activities
- Coordinating campaign follow-up activity to ensure enquiries and leads are effectively captured and progressed
- Monitoring campaign performance and providing insights on engagement, enquiries, conversions and website activity
- Developing compelling customer-focused messaging that translates technical solutions into clear business value
- Supporting the planning and delivery of events, exhibitions and customer engagement activities
- Conducting market, customer and competitor research to identify trends, opportunities and areas for growth
What we're looking for:
We're looking for someone who is organised, creative and commercially aware, with a genuine interest in how marketing can support business development and revenue growth.
Essential Skills & Experience
- Strong written communication skills with the ability to create professional, engaging and customer-focused content
- Experience or knowledge of marketing, campaign coordination, lead generation or sales support activities
- Excellent organisational skills and attention to detail
- Comfortable using Microsoft 365 applications including PowerPoint, Word, Excel and Teams
- Ability to manage multiple priorities and deliver to deadlines
- A proactive mindset with a willingness to learn, develop and contribute new ideas
Desirable
- Degree in Marketing, Business, Communications or a related discipline
- Experience within a demand generation, marketing, sales support or bid environment
- Familiarity with CRM systems, email marketing platforms, analytics tools or campaign management software
- Interest in B2B marketing, customer engagement, sales enablement or business development
Why Join Us?
This is an opportunity to develop your career in a role that combines marketing, demand generation and sales enablement, giving you direct visibility of how your work contributes to customer engagement, pipeline growth and business success. You'll work alongside experienced commercial and technical professionals, gain exposure to strategic growth initiatives and play a key role in supporting the continued expansion of our IT Services business.
Benefits:
We're always evolving our benefits to ensure we're attracting and retaining great people. Some of what you can expect includes:
- 25 Days Holiday + Bank Holidays with an option to buy/sell days
- Pension with a leading provider and up to 8% employer contribution
- Personal Wellbeing and Volunteer Days
- Private Medical Insurance
- Life Assurance
- Free 24/7 365 Employee Assistance Program to support mental health and well-being (including counselling sessions and legal advice)
- Flexible benefits to choose from including Dental Insurance, Gym Membership, Travel Insurance, Tax Free Bikes
About Us:
We are one of the leading independent engineering and services businesses in the UK. Founded in 1921, with a turnover of £500m and 3000 employees, we are proud of our history of developing great people through our investment in training. Working across a variety of sectors within the building and infrastructure industry, our innovative, responsible and forward-thinking approach allows us to work on fantastic ground-breaking projects, providing solutions using the latest tools and technologies. Progression is something we value, and we will make sure that when you join us you have a clearly defined development path, supported by regular reviews, training and ongoing support to enable you to be the best you can be. We are a Disability Confident Employer and awarded Gold Standard in the Armed Forces Covenant.
Demand Generation Executive in Leeds employer: NG Bailey IT Services
At NG Bailey, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters innovation and collaboration. Located in Faslane, Scotland, our team enjoys the benefits of working on cutting-edge projects while receiving comprehensive training and development opportunities to enhance their careers. We are committed to maintaining a supportive environment where every employee is valued and encouraged to grow, ensuring a fulfilling and rewarding experience in the structured cabling sector.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Executive in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NG Bailey IT Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NG Bailey IT Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NG Bailey IT Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NG Bailey IT Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Executive in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NG Bailey IT Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NG Bailey IT Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about NG Bailey IT Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NG Bailey IT Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NG Bailey IT Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NG Bailey IT Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
