We're seeking for an exceptional Head of Sales to join our IT Services in a pivotal leadership role, driving our growth ambitions and taking our sales performance to the next level. In this high impact senior role, you'll be responsible for delivering the sales strategy for NG Bailey IT Services, leading the sales function to achieve profitable growth through new business acquisition, strategic account development, market positioning and disciplined pipeline management. You'll work closely with the Managing Director and wider leadership team to shape the growth agenda, strengthen customer relationships, improve sales performance and ensure the business is positioned to win in target markets. Some of the key deliverables for the role include:
- Own and deliver the sales strategy, ensuring it is directly aligned to the business plan, growth ambitions, target markets and wider commercial objectives
- Take accountability for achieving sales targets, driving profitable growth and ensuring revenue, margin, order intake and conversion performance are monitored, challenged and delivered
- Own the sales pipeline and forecasting process, ensuring opportunities are properly qualified, prioritised and progressed through a consistent sales cadence, robust CRM management and clear performance governance.
- Work with operational, technical, marketing and commercial colleagues to shape compelling propositions, strengthen market positioning and ensure NG Bailey IT Services is clearly differentiated in target sectors.
- Build and maintain senior-level relationships with key customers, prospects, partners and industry stakeholders, identifying opportunities for growth, cross-sell, up-sell and long-term account development
- Establish clear sales KPIs, review mechanisms and accountability across the sales function, using data and insight to improve performance, conversion rates, forecasting accuracy and customer engagement
- Lead, coach and develop the sales team, creating a high-performance culture with clear expectations, strong accountability, effective collaboration and a consistent approach to business development
- Provide senior sales leadership on major opportunities, ensuring solutions are customer-led, commercially robust and supported by effective collaboration across bid, technical, operational and commercial teams
- Act as a senior commercial voice within the business, providing insight, challenge and recommendations to support strategic decision making, growth planning and business performance.
- Ensure all sales activity is conducted in line with NG Bailey policies, commercial governance, delegated authorities, ethical standards and health and safety expectations., We'll do our best to outline the recruitment process to you ahead of time with plenty of notice. If you require any accommodations to participate in the application or interview process, please let us know and we will work with you to ensure your needs are met.
- Proven experience in a senior sales leadership role with accountability for delivering sales strategy, business growth, revenue delivery, margin performance and pipeline conversion, ideally within IT Services, managed services, infrastructure, network sectors
- Demonstrable track record of winning new business, developing strategic accounts and delivering sustainable growth in a complex B2B environment.
- Strong commercial acumen, with experience of pricing, margin improvement, negotiation, customer value propositions and contract discussions.
- Experience of setting and managing sales KPIs, forecasting discipline, CRM adoption, pipeline governance and performance review rhythms.
- Ability to operate credibly at senior leadership level, influencing internal stakeholders, executive teams, customers and strategic partners
- Experience of leading, coaching and developing sales teams, creating clarity of expectations and building a high-performance, accountable sales culture.
- Strong understanding of consultative selling, strategic account planning, customer segmentation and opportunity qualification.
- Excellent communication, influencing, negotiation and presentation skills, with the ability to translate customer needs into compelling commercial propositions.
Desirable skills
- Experience of shaping go-to-market plans, account growth strategies, sales campaigns or market development activity.
- Experience contributing to bid strategy, public/private sector frameworks, complex tender responses or major opportunity reviews.
- Knowledge of partner/channel sales models, alliance management and technology vendor ecosystems
- Understanding of recurring revenue, managed service contracts or lifecycle-based customer propositions.
We are one of the leading independent engineering and services businesses in the UK. Founded in 1921, with a turnover of £500m and 3000 employees, we are proud of our history of developing great people through our investment in training. Working across a variety of sectors within the building and infrastructure industry, our innovative, responsible and forward-thinking approach allows us to work on fantastic ground-breaking projects, providing solutions using the latest tools and technologies. Progression is something we value, and we will make sure that when you join us you have a clearly defined development path, supported by regular reviews, training and ongoing support to enable you to be the best you can be.
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Head of Sales in Birmingham employer: NG Bailey Group Limited
NG Bailey Group Limited is an exceptional employer that fosters a collaborative and innovative work culture, particularly for those in the engineering field. With a strong commitment to employee development, you will have ample opportunities to mentor junior engineers and enhance your skills while working on cutting-edge projects in a safety-focused environment. The hybrid work model allows for flexibility, making it an ideal workplace for professionals seeking meaningful and rewarding careers in the energy sector.
