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- Tasks: Drive new business and build a client base in the SME sector.
- Company: Join a supportive agency with a strong community focus.
- Benefits: Enjoy 25 days holiday, flexible working, and health benefits.
- Why this job: Make a real impact while developing your skills in a dynamic environment.
- Qualifications: Strong communication skills and a proactive attitude are essential.
- Other info: Full training provided, including opportunities for professional qualifications.
The predicted salary is between 36000 - 60000 £ per year.
Region: South East
Location: Tunbridge Wells
Job reference: ANEE01852
Key Responsibilities
- New Business Development: Identify, contact, and convert new business opportunities within the SME commercial sector. Build your own sustainable and profitable client base across the local area.
- Sales Planning & Prospecting: Conduct research into local businesses, market conditions, and competitors to identify and approach prospective customers. Use insight to develop and deliver a consistent sales pipeline.
- Client Engagement: Understand clients’ individual business needs and provide tailored insurance solutions using NFU Mutual’s range of general insurance products.
- Cross-Selling & Collaboration: Identify opportunities to refer clients to other NFU Mutual services such as Financial Services (Protection, Pensions, Investments), Risk Management Services, and Health & Safety Consultancy.
- Agency Marketing & Community Engagement: Support the delivery of local marketing activity, including attendance at shows, events, and local networking opportunities to build your profile and the agency's brand.
- Customer Experience: Deliver exceptional service standards at every stage of the customer journey, always meeting or exceeding expectations.
- Compliance & Quality Standards: Ensure all activity complies with NFU Mutual’s regulatory requirements and Training & Competence scheme. Maintain accurate and compliant records of customer interactions and advice given.
- Continuous Learning: Take responsibility for your ongoing development, keeping up to date with product knowledge, market changes, and compliance expectations.
- Teamwork & Agency Contribution: Work collaboratively with colleagues across the agency to contribute to the overall success and customer experience.
- Other Duties: Undertake any additional tasks as required by the Managing Partner or line manager to support the agency’s operations and objectives.
About you:
Essential:
- Proven ability to generate and convert new business leads
- Excellent communication skills, both verbal and written
- Strong initiative and the ability to work independently and proactively
- High levels of personal integrity, professionalism, and resilience
- Good IT literacy, including use of Microsoft Office and internal systems (e.g., iFaces, iAchieve, Insights)
- Strong customer service and relationship-building skills
- Ability to understand and meet customer needs with bespoke insurance solutions
- Good local knowledge of the business landscape is advantageous
Desirable:
- Experience in commercial insurance sales
- Knowledge of NFU Mutual’s products and approach
- Cert CII or equivalent insurance qualifications (or working towards)
Performance Expectations
- Delivery of agreed sales targets and KPIs
- High standards of advice quality and customer outcomes
- Proactive contribution to team initiatives and marketing campaigns
- Effective time management and pipeline development
- Compliance with NFU Mutual’s regulatory and conduct requirements
Our commitment to you
- A supportive and friendly working environment
- Full Training & Development will be provided which includes technical knowledge, Sales soft skills with the opportunity of a funded CERT CII qualification.
Benefits
- 25 days holiday plus bank holiday (after 4 years’ service an additional day a year up to a maximum of 5 days). In addition we provide 2 additional days holiday over the Christmas period
- Benenden Health
- 15 days working from home flexibility
- Free parking in front of the office
- Group Life Cover – 4 x salary
- Eyecare cover
- Unlimited access to Refer a Friend bonus scheme
- Employee discounts on a range of NFU Mutual insurance policies
- Pension contributions
Please apply in writing with CV and covering letter to: bethan_davies@nfumutual.co.uk 01892 337488.
We will keep recruitment information (including interview notes) for no longer than is reasonable, and this is generally for a period of 6 months, after which they will be destroyed.
Closing date: 16 January 2026.
Please note you will be employed by an Agent of NFU Mutual and not NFU Mutual directly.
Whatever your role, as a key member of your agency team, you’ll enjoy the chance to develop your insurance industry knowledge and skills and build a rewarding career. For most roles you won’t necessarily need an insurance background. It’s more about your personal qualities – your ability to learn quickly, develop strong working relationships with a range of different people and give customers excellent service, with trusted advice and products. Bring these qualities and you’ll be supported with a full range of training and development opportunities so you can build the career you want. These include the chance to gain an apprenticeship, as well as support to study for professional qualifications and full training in all aspects of the insurance industry.
SME Commercial Sales Advisor Tunbridge Wells employer: NFU Mutual
Contact Detail:
NFU Mutual Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SME Commercial Sales Advisor Tunbridge Wells
✨Tip Number 1
Get to know the local business scene! Research SMEs in Tunbridge Wells and understand their needs. This will help you tailor your pitch and show them you mean business.
✨Tip Number 2
Network like a pro! Attend local events and shows to meet potential clients face-to-face. Building relationships is key, so don’t be shy – get out there and make connections!
✨Tip Number 3
Practice your pitch! Be ready to explain how NFU Mutual’s products can solve specific problems for your clients. The more confident you are, the more likely you are to close that deal.
✨Tip Number 4
Keep learning! Stay updated on market trends and product knowledge. The more informed you are, the better you can serve your clients and stand out from the competition.
We think you need these skills to ace SME Commercial Sales Advisor Tunbridge Wells
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your ability to generate new business leads and your strong communication skills, as these are key for the SME Commercial Sales Advisor role.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our needs. Don’t forget to mention your local knowledge and customer service skills!
Showcase Your Initiative: We love candidates who take the initiative! In your application, share examples of how you've proactively developed business or improved customer experiences in the past. This will show us you’re ready to hit the ground running.
Apply Through Our Website: For the best chance of success, make sure to apply through our website. It’s the easiest way for us to keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at NFU Mutual
✨Know Your Stuff
Before the interview, dive deep into NFU Mutual’s products and services. Understand their approach to insurance and how it aligns with the needs of SMEs. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully generated and converted leads. Highlight your communication skills and how you've built relationships with clients. This is crucial for a role focused on new business development.
✨Research the Local Market
Familiarise yourself with the local business landscape in Tunbridge Wells. Knowing the key players and market conditions will allow you to discuss potential opportunities during the interview, demonstrating your proactive approach and initiative.
✨Emphasise Teamwork and Collaboration
Since teamwork is essential in this role, be ready to share examples of how you've worked collaboratively in the past. Discuss how you can contribute to the agency's success and customer experience, showing that you’re not just a lone wolf but a team player.
