About the role
NFU Mutual are now looking to appoint an email marketing professional to join our Marketing Campaign team as Email Marketing Coordinator, internally known as Email Fulfilment Coordinator, on a permanent, full-time basis.
Our Marketing Campaigns team creates and drives effective marketing campaigns that raise awareness of our products and generates sales leads. This successful team develop and deliver a range of integrated marketing campaigns, alongside producing and printing high-quality marketing materials and policy documents.
As our Email Marketing Coordinator, you will maintain, analyse and develop a suite of email templates within secure document channels and self-service journeys to deliver effective and compliant emails to existing customers.
You will optimise and create the marketing and transactional content, including copywriting and messaging within a secure document all whilst ensuring the customer receives clear and compliant emails in a timely manner.
Further duties include:
- Proactively implement and report on email performance metrics, taking on a data-led approach to analyse results and identify areas of improvement. This includes carrying out A/B testing
- Work closely with relevant teams within IT to share and coordinate content ideas and updates to ensure the email journey is maximised.
- Build and maintain relationships with 3rd party suppliers that relate to customer facing email fulfilment
- Work effectively with the Digital Marketing and Campaigns team to adopt digital marketing best practise and align email templates to campaign plans in order to deliver the best customer service and maximise sales
- Proactively maintain and develop knowledge on email marketing and fulfilment techniques and technologies, keeping abreast of the industry.
This truly is excellent opportunity to join our thriving Strategy and Marketing division who play a key role in driving the long-term direction of NFU Mutual’s business and be part of a team that are at the heart of almost all NFU Mutual’s marketing activities.
About you
To be successful in role you will possess the following experience, skills and attributes:
- Track record of working in a similar email marketing focused role, alongside the ability to successfully work to deadlines and delivering high quality work on budget
- Experience working in a regulated industry
- Experience of tracking and reviewing marketing performance with the ability to interpret and report data, A/B testing experience is desirable
- Solid working knowledge of GDPR
- Strong copywriting experience
- Experience working with and managing 3rd party suppliers
- Excellent communication skills, both verbal and written, with the ability to build strong working relationships with internal and external stakeholders
- Outstanding attention to detail
- Educated to a degree level and possess, or working towards, marketing qualifications such as CIM, IDM (desirable)
Benefits and Rewards
At NFU Mutual we pride ourselves on being “a great place to work” and one of only 39 companies across the globe, and the only organisation with headquarters in the UK, to receive a Gallup Exceptional Workplace 2021 award. We were also named in the LinkedIn Top 25 Companies List 2021. When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:
- Salary – £35,000 to £37,500 (depending on experience)
- Annual bonus (up to 10%)
- Contributory pension scheme (maximum of 12% company contribution)
- 25 days holiday plus bank holidays (additional holiday purchase scheme)
- Employee discounts
- Gym subsidy
- Health and wellbeing plan
- Life Assurance cover
- Discounts on a range of NFU Mutual insurance policies
NFU Mutual is happy to offer its employees informal homeworking. Our team is located in Stratford-upon-Avon and it would be expected that on average, 50% of your working time would be located from this office, with the remaining days home based should you wish. Due to COVID-19, our employees continue to work from home and a return to the office is being planned for later in the year.
Working at NFU Mutual
One of the UK’s leading general insurance and financial services companies, NFU Mutual has been meeting our customers’ needs for over 110 years.
Our employees are important to us. We empower and inspire them to perform, offer opportunities to grow and we recognise and reward their contribution. They are proud to work for a company that respects them and broader communities, and they trust us to be financially sustainable so we are successful now, and in the future.
Email Marketing Coordinator employer: NFU Mutual
NFU Mutual is an excellent employer that values collaboration and innovation, offering a hybrid work model that allows for 80% homeworking. With a strong focus on employee development and a supportive work culture, team members are encouraged to grow their skills in data analysis and coding while making a real impact on customer outcomes. The Stratford-upon-Avon office provides a vibrant environment where employees can connect with colleagues across various departments, enhancing both professional and personal growth.
