About the role
We have an exciting opportunity for a Direct Marketing Coordinator to join our Direct Marketing team on a 12-month fixed term contract.
The role will support the Customer Communications Manager with the development and delivery of the direct marketing strategy and plan targeting key segments in line with business objectives, including Mutual Direct marketing activity.
Our Strategy and Marketing division play a key role in driving the long-term direction of NFU Mutual’s business by creating and effective strategy, developing planning processes and building insights into our markets and customers.
This is an excellent career opportunity to develop your direct marketing skills and work in a successful, established team.
Further duties include:
- Liaise with key internal stakeholders and external suppliers (print, data and creative agencies) to facilitate the delivery of the plan and business targets through direct communication channels, to ensure it is delivered on time, to quality and regulatory standards and to budget.
- Ensure there is robust and actionable tracking in place to understand direct marketing performance. Drive the creation of detailed analysis in conjunction with the Marketing Activity Analyst to deliver KPI reporting. Adopt a test and learn approach to drive performance and continuous improvement.
- Keep abreast of developments and opportunities in the field of direct marketing and make recommendations on testing opportunities such as data, creative and media in order to drive performance and continuous improvement.
- Drive the collection of renewal data across the business to use in direct marketing campaigns via various channels and activities and report on the value of renewal data to obtain buy in to drive this initiative further.
- Develop successful relationships with colleagues across the business to ensure that agreement to the plan is obtained. Ensure appropriate and timely communication is delivered to stakeholders and act as an ambassador for the direct marketing activities.
What we're looking for
To be successful in this role, you will possess the following experience and skills.
- Experience within a direct marketing role.
- Experience in managing the end to end delivery of direct marketing campaigns.
- Experience or knowledge of working in highly compliant or regulated industry.
- Excellent communication skills and confidence to liaise with multiple stakeholders across the business
- Experience in a Financial Services or Insurance marketing role (desirable)
- Degree or equivalent marketing qualification or working towards (desirable)
What we can offer
At NFU Mutual we pride ourselves on being “a great place to work” and one of only 39 companies across the globe, and the only organisation with headquarters in the UK, to receive a Gallop Exceptional Workplace 2021 award. We were also named in the LinkedIn Top Companies List 2021. When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:
- A competitive salary – up to £35,000 (depending of experience)
- Up to 10% annual bonus potential
- Contributory pension scheme with up to 12% company contribution
- 25 days holiday plus bank holidays per year and an additional holiday purchase scheme
- Access to discounts on a broad range of products, services and experiences
- Gym subsidy
- Health and wellbeing plan
- Discounted Insurance on all NFU Mutual Policies.
NFU Mutual are happy to offer its employees informal homeworking. Our team is located in Stratford-upon-Avon and it would be expected that on average, 50% of your working time would be located from this office with the remaining days home based should you wish. Due to COVID-19, our employees continue to work from home and a return to the office is being planned for later in the year.
About us
We are one of the UK’s leading general insurance and financial services companies. For over 100 years we have put our customers at the heart of everything we do. Our people are just as important to us. We offer a supportive culture where we empower and inspire our people to perform, offer opportunities to grow and recognise and reward their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable, so we are successful both now and in the future.
Direct Marketing Coordinator employer: NFU Mutual
NFU Mutual is an excellent employer that values collaboration and innovation, offering a hybrid work model that allows for 80% homeworking. With a strong focus on employee development and a supportive work culture, team members are encouraged to grow their skills in data analysis and coding while making a real impact on customer outcomes. The Stratford-upon-Avon office provides a vibrant environment where employees can connect with colleagues across various departments, enhancing both professional and personal growth.
