At a Glance
- Tasks: Lead digital user experience strategy and shape intuitive online journeys.
- Company: Join NFU Mutual, a top-rated employer with a supportive culture.
- Benefits: Up to £70,000 salary, annual bonus, private medical insurance, and 28 days leave.
- Other info: Hybrid working model with 80% homeworking and opportunities for career growth.
- Why this job: Make a real impact on customer experiences in a dynamic digital environment.
- Qualifications: Proven experience in digital user experience strategy and expert Figma skills.
The predicted salary is between 57036 - 69710 £ per year.
Lead NFU Mutual’s digital user experience strategy and shape experiences across a growing digital estate. Influence digital strategy and investment while leading specialist user experience capability. Hybrid 80% homeworking and 20% from Tiddington Head Office, just outside Stratford Upon Avon.
About the role
As Digital User Experience Manager at NFU Mutual, you’ll lead and shape our digital user experience strategy, turning customer needs, business priorities and technology opportunities into intuitive, accessible and consistent experiences. Your remit spans our website, online account, self service and transactional journeys, digital communications and future digital capabilities. This is a digital experience leadership role within our Digital team. You’ll set the digital experience vision and roadmap, own the digital design system and accessibility governance, and lead how we measure and optimise the digital customer experience. You’ll use customer insight, feedback, analytics, experimentation and user testing to improve experiences and support evidence based decisions. You’ll work closely with colleagues across Customer Experience, Marketing, Distribution and Technology to connect digital journeys with the personal service customers receive through other channels. You’ll also lead and develop specialist user experience capability, manage suppliers and budgets, and help NFU Mutual build sustainable in house expertise as our digital ambitions continue to grow. This is a full time role based at our Tiddington Head Office, just outside Stratford Upon Avon, with 80% homeworking.
About you
You’re an innovative digital leader with strong customer focus and the ability to bring people with you through change. You build effective stakeholder relationships, influence senior colleagues and turn complex priorities into clear direction, while keeping customer outcomes at the heart of decisions. To join our team, you’ll also bring:
- Proven experience leading digital user experience strategy, design and optimisation in complex, regulated environments
- Expert knowledge of user centred design principles, methodologies and digital best practice
- Expert Figma capability, including creating and managing enterprise design systems, component libraries and prototypes
- Experience designing web and mobile journeys and producing journey maps, information architecture, wireframes and interactive prototypes
- Experience using customer feedback, behavioural analytics, usability testing and research to monitor and improve self service, assisted and adviser led digital journeys
At NFU Mutual, we support an inclusive workplace and value all the differences that make us unique. We celebrate the creativity and innovation that comes from diverse perspectives and experiences and share a common vision of doing the right thing for our customers and employees. We recognise that some candidates may experience barriers during the recruitment process. So, we encourage candidates to discuss any adjustments or accommodations they need to be the best they can be throughout our recruitment process.
Benefits and Rewards
When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:
- Salary – up to £70,000 depending on experience
- Annual bonus (up to 25% of salary)
- Contributory pension scheme, up to 20%, including your 8% contribution
- 28 days annual leave + bank holidays + buy/sell/save holiday trading scheme
- A Family Friendly policy that helps you balance your work and family responsibilities
- Private medical insurance + options to add family members
- Access to savings at High Street brands, travel and supermarkets
- £20 contribution to a monthly gym membership – subject to T&Cs
- Health and wellbeing plan - cashback for dentist, opticians, physio and more
- Employee Volunteering - volunteering in the community for one day each year
- Mentoring opportunities to help you grow your career
- Unlimited access to Refer a Friend £500 bonus scheme
- Life Assurance cover of 4 x salary
- Employee discounts of 15% on a range of NFU Mutual insurance policies.
- Salary sacrifice employee car scheme - subject to eligibility
Working at NFU Mutual
We’re one of the UK’s leading general insurance and financial services organisations, and for over 110 years we’ve put our customers at the heart of everything we do. Our people are just as important to us, so we’re proud to be recognised as “a great place to work”. Our Gallup Exceptional Workplace 2026 award was not only awarded with Distinction, but it also marked us as the first UK based company to earn a Gallup Exceptional Workplace award for eleven consecutive years. We’ve also been consistently recognised by Glassdoor. We appeared in the Glassdoor Best Places to Work UK list in 2023, 2024 and 2026 — and in 2026, we were the highest ranked insurance business in the UK, highlighting our strong employee experience and the positive feedback our people share on the platform. Additionally, we were named in the LinkedIn Top Companies 2026 list of “Best midsize employers to grow your career in the UK”, and we’ve been certified as a UK Top Employer by the Top Employers Institute in 2023, 2024, 2025 and 2026. We offer a supportive and empowering culture where people are inspired to perform, given opportunities to grow, and recognised and rewarded for their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable—so we’re successful now and in the future.
Digital User Experience Manager employer: NFU Mutual
NFU Mutual is an excellent employer that values collaboration and innovation, offering a hybrid work model that allows for 80% homeworking. With a strong focus on employee development and a supportive work culture, team members are encouraged to grow their skills in data analysis and coding while making a real impact on customer outcomes. The Stratford-upon-Avon office provides a vibrant environment where employees can connect with colleagues across various departments, enhancing both professional and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Digital User Experience Manager
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at NFU Mutual for a Digital User Experience Manager, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like NFU Mutual before they go live!
We think you need these skills to ace Digital User Experience Manager
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Digital User Experience Manager at NFU Mutual, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work NFU Mutual does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to NFU Mutual. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at NFU Mutual.
How to prepare for a job interview at NFU Mutual
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with NFU Mutual, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. NFU Mutual might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at NFU Mutual!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what NFU Mutual is looking for.
