Campaign Planning and Selections Manager

• Lead the planning and delivery of customer selections and campaign evaluations
• Drive smarter, data-driven decisions by turning stakeholder needs into actionable insights
• Hybrid working with up to 80% home working and 20% in Stratford-upon-Avon

About the role:

This is a fantastic opportunity to take the lead in shaping how we plan, prioritise and deliver customer selections and campaign evaluations. Leading a team of 6 Analysts in the delivery of all direct mail and email campaigns across personal line, commercial lines and financial services.

In this role, you’ll oversee the full end-to-end process, from building and maintaining a clear plan of activity, through to delivering high-quality selections and insightful evaluations that empower the business to make smarter, data-driven decisions. You’ll design and implement robust quality assurance processes, ensuring regulatory standards are met and outputs are always fit for purpose. Owning the planning and prioritisation process working with campaign managers and head of marketing to ensure all campaigns, reporting & analysis can be delivered.

Collaboration will be key, you’ll work closely with stakeholders to guide them through the prioritisation process, support your team in planning workflow and resourcing, and act as a subject matter expert on data, campaign briefs and evaluation. You’ll also have the chance to influence the future of our campaign capabilities, exploring new tools, data integrations and techniques to drive continuous improvement. You will also work with the technical lead to ensure all data required for campaigns and analysis is developed and delivered on time and develop reporting and statistical analysis to support the evaluation of marketing performance.

As a leader, you’ll motivate, develop and inspire your team, making sure they have the right skills, clear objectives and opportunities to grow. You’ll champion best practice, build strong reporting and insight capabilities, and help us stay one step ahead in how we use data to deliver impactful, customer-focused campaigns.

Internally this role is known as Customer Selections and Analytics Team Leader

About you:

You’ll bring strong technical expertise and a passion for turning data into meaningful insight. With advanced SQL skills and hands‑on experience in marketing analytics, you’re confident applying statistical techniques, from control cells and significance testing to regression analysis, to evaluate and improve campaign performance.

You’ve successfully planned and delivered marketing campaigns and evaluations before, and you know how to translate complex findings into clear, actionable recommendations. Experience with tools such as Power BI (or similar) means you can present insights in a compelling way to stakeholders at all levels.

To join our team, you must also have

• Proven leadership skills, you’re comfortable guiding a team through complex subject matter, fostering development, and ensuring high standards
• Strong written and verbal communication skills, combined with critical thinking and influencing ability, allow you to build trust and credibility across the business.
• A sharp eye on compliance, stakeholder engagement and continuous improvement, ensuring both technical competence and business impact.

At NFU Mutual, we support an inclusive workplace and value all the differences that make us unique. We celebrate the creativity and innovation that comes from diverse perspectives and experiences and share a common vision of doing the right thing for our customers and employees.

We recognise that some candidates may experience barriers during the recruitment process. So, we encourage candidates to discuss any adjustments or accommodations they need to be the best they can be throughout our recruitment process.

We\’re proud to be a Disability Confident Employer, a Race at Work and Women in Finance Charter signatory and welcome applications from people of all backgrounds, regardless of age, ethnicity, disability, neurodiversity, gender, religion, marital status, sexual orientation or socioeconomic background.

Benefits and Rewards:

When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:

• Salary – Up to £45,000 dependent on experience
• Annual bonus (up to 17.5% of salary)
• Contributory pension scheme, up to 20%, including your 8% contribution
• 25 days annual leave + bank holidays + buy/sell/save holiday trading scheme
• A Family Friendly policy that helps you balance your work and family responsibilities
• Access to savings at High Street brands, travel and supermarkets
• £20 contribution to a monthly gym membership – subject to T&Cs
• Health and wellbeing plan – cashback for dentist, opticians, physio and more
• Access to voluntary benefits, including health assessments, private medical insurance and dental insurance
• Employee Volunteering – volunteer in the community for one day each year
• Unlimited access to Refer a Friend £500 bonus scheme
• Life Assurance cover of 4 x salary
• Employee discounts of 15% on a range of NFU Mutual insurance policies.
• Salary sacrifice employee car scheme – subject to eligibility

Working at NFU Mutual:

We’re one of the UK’s leading general insurance and financial services companies. For over 110 years we’ve put our customers at the heart of everything we do. Our people are just as important to us.

We pride ourselves on being “a great place to work” and our Gallup Exceptional Workplace 2025 award was not only awarded with Distinction but also named us as the first UK-based company to receive a Gallup Exceptional Workplace for ten years in a row. We are also the only Insurer to feature in the LinkedIn Top 15 Companies 2025 list of ‘Best midsize employers to grow your career in the UK’, the Glassdoor Best Places to Work UK List 2023 and 2024, and were recognised as a certified UK Top Employer by the Top Employers Institute in 2023, 2024 and 2025.

We offer a supportive culture where we empower and inspire our people to perform, offer them opportunities to grow, and recognise and reward their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable, so we are successful now and in the future.