Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Generate high-quality leads for insurance through calls, emails, and networking.
- Company: Join NFU Mutual, a top UK insurance company with over 110 years of service.
- Benefits: Supportive team environment, personal development, and competitive salary based on experience.
- Why this job: Make a real impact by connecting with local businesses and building relationships.
- Qualifications: Strong communication skills, sales experience, and proficiency in Microsoft Office.
- Other info: Opportunity for career growth and comprehensive training provided.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About NFU Mutual
NFU Mutual offers a wide range of products and services, including general insurance, life, pensions and investments, and has been providing quality insurance for its customers for over 110 years. We carefully balance delivering excellent service to our customers while ensuring the business is run effectively. As a mutual, supporting our customers and paying their claims comes first. We are a top ten UK insurance company and the UK’s largest rural insurer, with an agency network of over 250 local offices.
About the Agency
As a local agency of NFU Mutual, we deliver a first‑class service and sell our product range across the region to new and existing customers. We are a business where honesty, integrity and trust are at the heart of our values. We champion a personal approach to customer service that NFU Mutual is famous for.
About the role
As a Lead Generator within our team in the Canterbury and Sittingbourne Agency, you’ll support the growth of our business by generating high‑quality leads for our Commercial, Personal and Financial Services teams.
- Lead Generation – Contact new business opportunities for commercial insurance through outbound calls, emails, networking, referrals and local canvassing.
- Prospect Research – Research and identify potential new commercial insurance customers.
- Networking & Community Engagement – Represent the agency and the NFU Mutual brand at local business networking events, trade shows and industry events to raise brand awareness and generate leads.
- Relationship Building – Build strong working relationships with local businesses, groups and stakeholders to develop long‑term lead opportunities and referrals.
- CRM & Data Management – Record and track lead activity using internal CRM tools and processes. Ensure all interactions are accurately captured and followed up in a timely and professional manner.
- Cross‑Selling – Contact existing customers to identify cross‑sell opportunities for insurance and financial services.
- Compliance & Conduct – Ensure all activity is undertaken in a compliant, customer‑centric way, acting in line with FCA principles and NFU Mutual’s internal policies.
About you
- Excellent communication and interpersonal skills with a professional telephone manner.
- Confidence in approaching and speaking with new people.
- A proactive can‑do attitude with enthusiasm, energy and self‑motivation.
- Ability to organise and manage your own workload effectively.
- Strong attention to detail in keeping our CRM systems up to date.
- Resilience and ability to handle objections.
- Proficient in the use of Microsoft Office, including Outlook and Excel.
- Experience in sales or telemarketing.
- Experience with CRM systems or lead‑tracking tools.
- Local market knowledge and existing networking contacts.
Performance Expectations
- Volume and quality of leads generated.
- Conversion rate from lead to opportunity.
- Engagement and participation in events and networking.
- Adherence to compliance and conduct standards.
Our commitment to you
We offer a professional, hardworking yet supportive and friendly environment with a strong team ethos and ethical practices. To allow you to perform to your best, we will invest in your personal development and provide a comprehensive training plan and the ability to develop your role within our business. Salary is dependent on skills and experience.
Application
Please apply in writing with CV and covering letter to canterbury@nfumutual.co.uk
Legal and EEO
If your application for employment is unsuccessful, the Company will hold your data on file for six months after the end of the relevant recruitment process. If you agree to allow the Company to keep your personal data on file, the Company will hold your data for a further six months for consideration for future employment opportunities. At the end of that period your data is deleted or destroyed.
Closing date for all applications 26th January 2026
Lead Generator employer: NFU Mutual Canterbury and Sittingbourne
Contact Detail:
NFU Mutual Canterbury and Sittingbourne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generator
✨Tip Number 1
Get out there and network! Attend local business events, trade shows, and community gatherings. It's all about making connections and getting your name out there – you never know who might need insurance or can refer you to someone who does.
✨Tip Number 2
Don't underestimate the power of a good follow-up. After meeting someone new, drop them a quick email or message to keep the conversation going. This shows you're proactive and genuinely interested in building relationships.
✨Tip Number 3
Use social media to your advantage! Share valuable content related to insurance and engage with your audience. This not only builds your personal brand but also positions you as a knowledgeable resource in the industry.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are enthusiastic about joining our team at NFU Mutual.
We think you need these skills to ace Lead Generator
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your relevant experience in lead generation and sales, and don’t forget to showcase your communication skills. Tailor it to reflect the qualities NFU Mutual values, like honesty and integrity.
Write a Personal Covering Letter: This is your chance to show us who you are beyond your CV. Share your enthusiasm for the role and how your proactive attitude aligns with our team ethos. Make it personal and let your personality shine through!
Showcase Your Local Knowledge: Since we value local connections, mention any existing networking contacts or knowledge of the Canterbury and Sittingbourne area. This will demonstrate your ability to engage with the community and generate leads effectively.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role promptly. Plus, it shows you’re tech-savvy and ready to embrace our CRM tools!
How to prepare for a job interview at NFU Mutual Canterbury and Sittingbourne
✨Know Your Stuff
Before the interview, make sure you understand NFU Mutual's products and services. Familiarise yourself with their values, especially around customer service and integrity. This will help you demonstrate your alignment with their mission during the conversation.
✨Show Off Your Communication Skills
As a Lead Generator, excellent communication is key. Practice articulating your thoughts clearly and confidently. You might even want to prepare a few examples of how you've successfully engaged with clients or generated leads in the past.
✨Be Proactive and Enthusiastic
NFU Mutual values a proactive attitude. During the interview, express your enthusiasm for the role and share specific instances where you've taken initiative in previous positions. This will show that you're not just looking for any job, but that you're genuinely excited about this opportunity.
✨Prepare Questions
Have a few thoughtful questions ready to ask at the end of the interview. This could be about their approach to lead generation or how they measure success in the role. It shows you're engaged and interested in the position, plus it gives you valuable insights into the company culture.
