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- Tasks: Lead marketing strategies and initiatives for NFP in the UK and Ireland.
- Company: NFP is a leader in insurance and human capital consulting, focused on growth and innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional development.
- Why this job: Join a dynamic team, drive impactful marketing, and shape the future of NFP's brand.
- Qualifications: Experience in B2C marketing, strong leadership skills, and a collaborative mindset required.
- Other info: This role offers a chance to work closely with executive leadership and influence company strategy.
The predicted salary is between 43200 - 72000 £ per year.
We are recruiting for a Marketing Director to lead our marketing team and drive strategic marketing initiatives which position NFP as a leader in the commercial and general insurance and human capital consulting industry.
Overview of duties
- Develop and implement a comprehensive marketing strategy for the UK and Ireland businesses to support business growth and new business generation.
- Lead the integrated sales strategy including campaign planning, education on the suite of NFP services both internally and externally, collate and use data to drive our ‘Just One’ strategy.
- Use data driven insights and measurement to establish the return on investment for marketing campaigns and events to ensure the strategy is the correct one and that initiatives are generating ROI.
- Act as a partner to the Executive Board to support sales strategies within each business line.
- Work in conjunction with HR leaders to build and develop the Employee Value Proposition and to attract talented individuals to NFP.
- Build strong relationships with corporate marketing team in USA, leveraging their resources when needed and working in partnership.
- Involvement in new acquisitions including planning of re-brands and marketing integration via the marketing team.
- Oversee digital and traditional marketing channels including content marketing, SEO, social media and PR campaigns, ensuring compliance with FCA and CBI regulations.
- Lead on internal communications and partner with the HR team supporting the development of the ‘One NFP’ brand.
- Lead the team to deliver a range of marketing events such as in-person events, webinars, charity days and sponsored events which reinforce the NFP brand.
Person specification
Knowledge, skills and abilities:
- Strength of personality – someone who is able to have a peer to peer relationship with sellers and often difficult business line leaders.
- Independence – this person needs to own their world.
- Nimble – the role will require a fast mover and a high degree of collaboration with sales leadership in each business line.
Education / and or Experience
- Industry experience in a B to C environment – ideally broking but not necessarily.
- Experience – we need someone who has been there and done it, specifically in a multi-business line environment where cross selling has been a major initiative.
Key information:
- Hours: 35 hours
- Location: Bromsgrove / Birmingham, hybrid
If this sounds like something you are interested in please apply, or contact Lucy Reed for further information.
Marketing Director employer: NFP
Contact Detail:
NFP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network with professionals in the insurance and consulting industries. Attend relevant events or webinars to connect with potential colleagues and industry leaders, as personal connections can often lead to job opportunities.
✨Tip Number 2
Familiarise yourself with NFP's current marketing strategies and campaigns. Understanding their approach will allow you to discuss how your experience aligns with their goals during interviews, showcasing your proactive interest in the company.
✨Tip Number 3
Prepare to demonstrate your data-driven decision-making skills. Be ready to share specific examples of how you've used analytics to measure ROI on past marketing initiatives, as this is a key aspect of the role.
✨Tip Number 4
Highlight your experience in leading cross-functional teams. Since collaboration with sales leadership is crucial for this position, be prepared to discuss how you've successfully worked with diverse teams to achieve common goals.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in a B to C environment. Emphasise your leadership skills and any previous roles where you developed and implemented marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific examples of how you've driven marketing initiatives and generated ROI in past positions, aligning with the responsibilities outlined in the job description.
Showcase Data-Driven Insights: In your application, include examples of how you've used data to inform marketing strategies. Highlight any tools or methodologies you've employed to measure campaign success and ROI, as this is a key aspect of the role.
Demonstrate Collaboration Skills: Since the role requires working closely with various teams, illustrate your ability to collaborate effectively. Provide examples of past experiences where you've partnered with sales or HR teams to achieve common goals.
How to prepare for a job interview at NFP
✨Showcase Your Strategic Thinking
As a Marketing Director, you'll need to demonstrate your ability to develop and implement comprehensive marketing strategies. Prepare examples of past strategies you've led, focusing on how they supported business growth and generated new business.
✨Emphasise Data-Driven Decision Making
Highlight your experience with using data to drive marketing initiatives. Be ready to discuss specific campaigns where you measured ROI and how those insights shaped future strategies.
✨Demonstrate Strong Leadership Skills
This role requires leading a team and collaborating with various stakeholders. Share instances where you've successfully led teams or projects, particularly in a multi-business line environment, to showcase your leadership capabilities.
✨Prepare for Peer-to-Peer Relationships
Given the need for strong relationships with business line leaders, think about how you can establish rapport with peers. Prepare to discuss your approach to building these relationships and how you've navigated challenging conversations in the past.
