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- Tasks: Lead creative communications for the UK's National Trails, managing campaigns and digital channels.
- Company: Join a growing charity championing iconic walking, cycling, and riding routes across the UK.
- Benefits: Enjoy 25 days holiday pro rata, remote work, and office closure between Christmas and New Year.
- Why this job: Be the voice of a small organisation making a big impact on outdoor access and inclusion.
- Qualifications: Experience in communications, excellent writing skills, and a passion for the outdoors are essential.
- Other info: This is a part-time, fixed-term role with occasional travel across the UK.
The predicted salary is between 24000 - 48000 £ per year.
We are looking for a creative and strategic communicator to shape the voice of the UK’s National Trails.
Salary: £32,000 FTE (4 days/week)
Location: Remote, with occasional UK travel
Contract: Part-time (4 days/week), 1-year fixed term
Benefits: 25 days holiday pro rata, plus office closure between Christmas and New Year
Closing Date: Midnight, Saturday 13th July 2025
Interviews: Online 29th July
About the Role
As Senior Communications Officer, you will lead on delivering a bold, inclusive communications strategy, raising the profile of the UK’s National Trails and building awareness of their value for people, places and nature. You’ll create and manage inspiring, accessible campaigns across digital, social and press channels; support National Trail teams across the UK with comms advice; and help shape public and stakeholder engagement. This is an exciting opportunity to be the voice of a small, national organisation making a big impact.
Key Responsibilities Include:
- Deliver creative, multi-channel communications
- Manage digital channels including the website, LinkedIn and Instagram
- Write and distribute newsletters and member communications
- Develop press relationships, draft media content and secure coverage
- Lead a Communications Special Interest Group across National Trail teams
- Provide accessible comms advice to member organisations
- Support campaigns and events that influence public policy and stakeholder awareness
- Promote representation and inclusion across all content
About You
You’ll be a passionate storyteller with a flair for strategic communications and a commitment to inclusion and representation. Comfortable juggling day-to-day delivery with long-term planning, you’ll be just as happy drafting a press release as coordinating a campaign or advising trail partners. You will bring:
- Experience of communications delivery across social and press
- Excellent writing, editing and content creation skills
- Knowledge of inclusive and accessible communication practices
- Strong media relations and public engagement experience
- Confidence working independently and with multiple stakeholders
- A passion for the outdoors and increasing access for all
Desirable:
- Experience with membership organisations
- Knowledge of outdoor recreation, heritage or protected landscapes
- Familiarity with policy communications or stakeholder engagement
About the Organisation
The charity is the independent champion of the UK’s National Trails – iconic long-distance walking, cycling and riding routes. Connecting people to nature and the outdoors while advocating for accessible, sustainable trail experiences. Since their formation in 2021, they’ve grown quickly with an ambitious vision for a high quality, nature-rich National Trail network used and valued by all.
Other roles you may have experience of could include: Communications Manager, Campaigns Officer, Press Officer, Media and PR Officer, Digital Content Officer, Public Affairs Officer, or Marketing and Communications Executive.
Senior Communications Officer employer: NFP People
Contact Detail:
NFP People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Communications Officer
✨Tip Number 1
Familiarise yourself with the UK’s National Trails and their impact on communities and nature. This knowledge will help you articulate your passion for the role during interviews and demonstrate your commitment to their mission.
✨Tip Number 2
Network with professionals in the communications field, especially those who have experience in outdoor recreation or membership organisations. Engaging with these individuals can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare examples of past campaigns or projects that showcase your strategic communication skills and your ability to engage diverse audiences. Being ready to discuss these in detail will set you apart during the interview process.
✨Tip Number 4
Stay updated on current trends in digital communications and social media, particularly in the non-profit sector. Showing that you are knowledgeable about innovative communication strategies can impress the hiring team.
We think you need these skills to ace Senior Communications Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in communications, particularly in social media and press relations. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for storytelling and strategic communications. Mention specific examples of past campaigns you've managed and how they align with the values of the organisation.
Showcase Your Writing Skills: Include samples of your writing, such as press releases or newsletters, to demonstrate your excellent writing and editing skills. This will give the hiring team a clear idea of your communication style.
Highlight Your Passion for the Outdoors: In your application, express your enthusiasm for outdoor activities and accessibility. Share any personal experiences or projects that reflect your commitment to increasing access for all.
How to prepare for a job interview at NFP People
✨Showcase Your Storytelling Skills
As a Senior Communications Officer, storytelling is key. Prepare examples of how you've crafted compelling narratives in previous roles, especially those that highlight your strategic communication skills and commitment to inclusion.
✨Demonstrate Your Digital Savvy
Familiarise yourself with the digital channels mentioned in the job description. Be ready to discuss your experience managing social media platforms and websites, and share specific campaigns you've led that were successful in engaging audiences.
✨Prepare for Media Relations Questions
Given the importance of press relationships in this role, think about your past experiences with media engagement. Be prepared to discuss how you've secured coverage and built relationships with journalists, as well as any challenges you faced.
✨Express Your Passion for the Outdoors
This role requires a genuine passion for outdoor activities and increasing access for all. Be ready to share personal stories or experiences that reflect your love for nature and how it aligns with the organisation's mission.
