At a Glance
- Tasks: Lead digital marketing campaigns to engage and inspire support for wildlife conservation.
- Company: Join Staffordshire's top conservation charity dedicated to protecting nature and wildlife.
- Benefits: Enjoy remote work, a generous pension, and 25 days holiday plus bank holidays.
- Why this job: Make a real impact on wildlife while working in a supportive and inclusive environment.
- Qualifications: Experience in digital marketing, content creation, and data analytics is essential.
- Other info: This role offers a chance to shape the future of conservation in Staffordshire.
The predicted salary is between 29000 - 36000 £ per year.
Be part of a Wilder Future. We are looking for a talented and experienced digital marketing professional with a passion for nature. Join a Trust that protects and enhances the wildlife and wild places of Staffordshire and promotes understanding, enjoyment and involvement in the natural world.
Position: Digital Marketing Lead
Location: Remote (office working in Staffordshire, minimum 2 days per month)
Hours: Full time 35 hours per week
Salary: £29,000 - £36,000 per annum
Contract: Permanent
Closing Date: 9am on the 28th April 2025
Interview Date: Interviews will be held in person at the Wolseley Centre, during the week of the 6th May
The Role: The Trust had an income of £4.7m in year ending March 2024, excluding an exceptional legacy of £2.2m. To enable the charity to push ahead with this vital work to restore the natural environment across Staffordshire, income needs to be increased to £10m by 2030. The Digital Marketing Lead will be the key contact for digital communications and marketing within the organisation, providing input into annual budgets and plans from the perspective of their expertise. Your role will involve designing, testing, and delivering engaging campaigns, and mapping user journeys to enhance supporter experience. This position is a new one, and one of the key recommendations of a fundraising research assignment conducted at the end of 2024. This is an opportunity to make a difference. You will be a key part of a passionate and enthusiastic team who are building a wilder future for Staffordshire and inspiring more people to take meaningful action for wildlife.
About You: This is a unique opportunity for an ambitious and innovative storyteller to use their digital marketing skills to drive engagement and fundraising. You will be a motivated, resilient self-starter with experience of email marketing and engagement, including designing, testing and delivery for a complex organisation. The ability to create engaging content for various digital channels, a keen eye for detail and experience of crafting superb copy are essential. You must be familiar working with data and analytics to extract insight to continually drive performance of communications and have experience of mapping user journeys through all touch points, including social media and the website, to enhance the quality of supporter experience. Professional in any situation, you will be a strong ambassador for the Trust, passionate about the mission and able to share the vision across multiple audiences. This is a UK-based post and applicants must be living in and have the right to work in the UK.
Benefits include:
- 10% Non-contributory Pension
- Employee Assistance Programme
- Life Assurance
- Salary Sacrifice schemes for cycle to work and Electric vehicles
- 25 Days basic holiday allowance, plus bank holidays, and extra Christmas leave
- 15% discount in our cafe
- PPE and uniform provided as required
The Organisation: Join the county's leading conservation charity, committed to protecting wildlife and inspiring a lifelong love of nature. Our climate is in crisis and nature needs our help, but together we can make a difference. The 50-year vision is for a thriving county with wildlife at its heart, which everyone enjoys, values and wants to play their part in protecting and improving. These are not jobs - these are careers. For staff, being part of the effort to address the climate and nature crisis makes working for here truly meaningful and rewarding. As well as investing in the mission, the organisation invests in people and culture and are committed to creating an engaging, supportive and inclusive workplace for all and providing opportunities for development, training and growth. There is also a range of benefits such as flexible working and an employee assistance programme.
Digital Marketing Lead in Stafford employer: NFP People
Contact Detail:
NFP People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead in Stafford
✨Tip Number 1
Familiarise yourself with the Trust's mission and values. Understanding their commitment to wildlife conservation will help you align your passion for nature with their goals, making you a more compelling candidate.
✨Tip Number 2
Showcase your digital marketing successes in similar organisations. Prepare specific examples of campaigns you've led that increased engagement or fundraising, as this will demonstrate your ability to drive results in a meaningful context.
✨Tip Number 3
Network with current or former employees of the Trust. Engaging with them can provide insights into the organisational culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Prepare to discuss how you would enhance supporter experience through user journey mapping. Think about innovative strategies you could implement to improve engagement across digital channels, as this is a key aspect of the role.
We think you need these skills to ace Digital Marketing Lead in Stafford
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements of the Digital Marketing Lead position. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling CV: Ensure your CV is up-to-date and tailored for this role. Emphasise your digital marketing experience, particularly in email marketing, content creation, and data analytics. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: Your cover letter should reflect your passion for nature and conservation, as well as your storytelling abilities. Discuss specific examples of successful campaigns you've led and how they relate to the Trust's mission.
Showcase Your Digital Skills: In your application, mention any relevant tools or platforms you are proficient in, such as social media management software, email marketing tools, or analytics platforms. Highlight your ability to map user journeys and enhance supporter experiences.
How to prepare for a job interview at NFP People
✨Show Your Passion for Nature
Since the role is with a conservation charity, it's crucial to express your genuine passion for nature and wildlife. Share personal experiences or projects that highlight your commitment to environmental issues.
✨Demonstrate Your Digital Marketing Expertise
Be prepared to discuss specific digital marketing campaigns you've led in the past. Highlight your experience with email marketing, content creation, and user journey mapping, as these are key aspects of the role.
✨Prepare Insightful Questions
Show your interest in the organisation by preparing thoughtful questions about their current digital strategies and future goals. This demonstrates your proactive approach and eagerness to contribute to their mission.
✨Familiarise Yourself with Their Work
Research the Trust's recent initiatives and campaigns. Understanding their work will allow you to tailor your responses and show how your skills can directly benefit their objectives.