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- Tasks: Lead SEO and content strategy to drive organic growth and enhance digital presence.
- Company: Join NFP, a dynamic company making a global impact in the insurance and employee benefits sector.
- Benefits: Enjoy competitive pay, hybrid working, generous leave, and comprehensive health support.
- Why this job: Make a real difference with your skills while learning from industry experts.
- Qualifications: 3+ years in SEO and content, strong analytical skills, and excellent communication.
- Other info: Be part of a People First culture with opportunities for socialising and community involvement.
The predicted salary is between 36000 - 60000 £ per year.
We’re hiring for a Digital Marketing Lead – SEO and Content to support our growing Marketing team! To keep up with our growth in the UK and Ireland, we’re looking for a dedicated Digital Marketing Lead – SEO and Content to drive organic growth and lead on all search-focused activity within our digital team. This role centres on SEO excellence and high-quality content creation, which also supports broader digital marketing activity including paid search, website optimisation and email platform updates when required.
You’ll own our SEO roadmap and content strategy, using data-led insights to deliver measurable improvements to visibility, traffic, and lead generation. Working closely with international SEO and digital specialists, you will develop best-practice content, guide optimisation across key markets, and ensure our digital presence continues to evolve in line with industry trends and algorithm updates.
We’re looking for someone with:
- Minimum 3+ years hands-on SEO and content experience; some PPC exposure desirable
- Proven track record improving organic visibility, rankings, and conversions
- Excellent writing, editing, and content optimisation skills
- Strong understanding of AI tools for SEO, content, and reporting
- Proficiency with GA4, Search Console, Screaming Frog, Looker Studio, SEMrush (or similar)
- Strong analytical mindset and ability to present insights clearly
- Highly organised, proactive, and comfortable managing multiple projects
- Excellent communication skills, stakeholder management, and cross-functional or international collaboration experience.
- Google Ads or Google Analytics Certifications is desirable
- Experience managing or supporting paid search campaigns is desirable
Using these skills, you’ll be:
- Developing, owning, and delivering a full SEO strategy to improve search rankings, visibility, and lead generation
- Conducting keyword research to identify high-intent opportunities that align with commercial goals
- Creating, briefing, and optimising SEO-friendly content, including landing pages, blogs, marketing copy, and meta data
- Analysing organic performance using GA4, Search Console, SEMrush and other tools to make data-driven recommendations
- Partnering with international SEO and marketing specialists to align strategy, share insights, and support global initiatives
- Identifying and resolving SEO and technical issues such as crawl inefficiencies, redirect chains, duplicate content, and indexation gaps
- Collaborating with developers to ensure technical recommendations are accurately implemented.
- Supporting the paid media specialist with planning and optimising campaigns across Google Ads and Bing
- Writing and testing ad copy and support landing page optimisations.
- Helping to analyse cross-channel performance to unify organic and paid insights.
- Monitoring budgets, bids, and efficiency where required, contributing optimisation recommendations.
- Assisting with website updates, content uploads, and QA to ensure accuracy, performance, and SEO alignment
- Collaborating with digital and development teams to improve user experience and on-site conversion.
- Supporting the copy creation and management of our email marketing platform when required.
- Tracking KPIs with GA4, Search Console, Google Ads, and SEMrush.
- Ensuring conversion tracking and tagging are accurately implemented
- Identifying growth opportunities through trend analysis and competitor insights
- Improving content quality, visibility, and engagement metrics
- Improving marketplace or multi-channel visibility where relevant
What you’ll love about working here:
- Working in a dynamic, fast-paced organisation in an exciting industry
- The opportunity to do globally impactful work from day one
- Learning from industry and business line specialists with decades of experience
- A huge variety of projects to work on and challenges to solve
- Our People First culture, which illustrates our commitment to your wellbeing and development, not just as an employee but as a human being
- A rich suite of employee benefits and out-of-work perks
The great benefits we offer:
- Matched employer pension contributions
- Life Assurance and Group Income Protection
- Lifestyle discounts for well-known brands
Work-life balance:
- Opportunity for hybrid working
- Generous annual leave allowance
Health and wellbeing:
- Comprehensive Private healthcare
- Healthcare cash plan
- Additional days off throughout the year to focus on your wellbeing
Charity and community work:
- Numerous charity fundraising challenges and events throughout the year
- Opportunities to volunteer and give back to the community
- Award-winning apprenticeship program, helping local schoolchildren take their first steps into the world of work
Social:
- Two large employee events every year for summer and Christmas
- Enjoy out-of-work events and socials to get to know your team better
- Good office locations with plenty of opportunity to socialise outside of work
Inclusion and belonging:
- We’re proud holders of Insurance Business Magazine’s 5-Star Inclusion and Belonging Employer award.
- Through our dedicated Inclusion and Belonging committee, we hold educational events that foster a culture of curiosity.
Digital Marketing Lead - SEO & Content in Bromsgrove employer: NFP Corp
Contact Detail:
NFP Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead - SEO & Content in Bromsgrove
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best SEO and content work. This is your chance to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can improve their SEO strategy and content quality. Tailor your answers to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Digital Marketing Lead - SEO & Content in Bromsgrove
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Lead role. Highlight your SEO and content experience, and show us how your skills align with our needs. A personal touch goes a long way!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Include specific examples of how you've improved organic visibility or led successful content strategies. Numbers and results speak volumes.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits into our People First culture, so don’t be afraid to show us who you are and what makes you passionate about digital marketing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at NFP Corp
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss your experience with tools like GA4, SEMrush, and Search Console. Prepare examples of how you've improved organic visibility and rankings in previous roles.
✨Showcase Your Content Skills
Since this role focuses heavily on content creation, come prepared with samples of your work. Highlight your writing, editing, and optimisation skills. Discuss how you've used data-led insights to create high-quality content that drives traffic and leads.
✨Be Data-Driven
Demonstrate your analytical mindset by discussing how you've used data to inform your SEO strategies. Be ready to explain how you've tracked KPIs and made recommendations based on performance metrics. This will show that you can back up your strategies with solid evidence.
✨Collaboration is Key
This role involves working closely with international teams and stakeholders. Share examples of how you've successfully collaborated on projects in the past. Emphasise your communication skills and ability to manage multiple projects while keeping everyone aligned.
