At a Glance
- Tasks: Lead SEO and CRO initiatives to enhance user experience and website performance.
- Company: Dynamic company focused on innovative web solutions in the heart of London.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Exciting 6-month FTC role with potential for career advancement.
- Why this job: Join a creative team and make a real impact on digital user journeys.
- Qualifications: 3-5 years in SEO/CRO, strong analytical skills, and A/B testing experience.
The predicted salary is between 30000 - 35000 £ per year.
We are seeking a cross functional SEO and CRO Lead to manage the continuous development of our websites, primarily focusing on user journey and experience, towards creating SEO-rich content. Key deliverable will be to drive SEO and CRO optimisation, using analytics and reports to continually revise user experience and enhance performance.
In addition, you will assist with creating and implementing campaigns, and social media channels, using reporting tools to analyse and present performance, and inform future planning.
Key Responsibilities / Accountabilities
- Web UI / UX and Conversion Rate Optimisation (CRO)
- Set up CRO tool e.g. Optimizely and Heatmap / Web Analytics tool e.g. Hot Jar / Content Square
- End-to-end delivery of conversation rate optimisation test programme, designed to improve session-to-purchase CVR and session-to-lead CVR on our website.
- Test ideation and set up in platform
- Monitoring of test
- Post test analysis and reporting
- Run max. 2x A/B tests per month investigating specific variables to drive conversion rate (purchase or leads).
- Cross team collaboration with marketing and technology to identify key variables to test – e.g., design focused (dark vs. light mode), content focused (using networking proposition vs. talent line up proposition to drive CVR)
- Manage third party web design agency responsible for ensuring delivery of actionable insights and strategic recommendations, towards deployment and development roadmap in line with test results etc.
- Proficient use and understanding of Google Analytics 4
- Search Engine Optimisation
- Knowledge and use of SEO tools including SEM Rush, Google Search Console.
- Monthly reporting on SEO KPIs, including creation of monthly dashboard and reports overview.
- Domain Authority and backlinking.
- Technical SEO KPIs including page load, crawl errors, 404 rate and error redirects.
- Keyword rankings and movement in rankings on monthly basis.
- Organic Traffic performance from session to revenue.
- Inform UI/UX design to help optimise SEO performance.
- Develop, monitor and refine meta description framework across the website using CMS (Contentful).
- Collaborate with content and marketing teams to implement changes
- General
- Support analytics requirements by reading and interpreting data, and utilise this to drive future content and campaigns
- Support the definition for reporting and preparing regular updates on website and campaign performance and key metrics, helping to refine strategies based on findings.
- Wireframe design experience to support best in class user experience
- Ensure compliance with all legal, regulatory, and ethical guidelines related to website and content design and creation, safeguarding the company's reputation and intellectual property.
Required
- 3-5 years experience in SEO, CRO and web performance roles
- Proven experience running A/B tests (Design and execution)
- Strong knowledge of GA4, Search Console, GTM (Tag Manager)
- Familiarity with CMS tools i.e. Contentful
- Proficiency with SEO tools: Ahrefs or SEMRush
- Use of Figma as wireframe design tool
This is a hybrid position based in the City of London. The position is a 6 month FTC role. The salary for this role will be circa £30K - £35K. Do send your CV to us in Word format along with your salary and availability.
Website SEO / CRO Lead in London employer: Nexus
Join a dynamic team in the heart of London, where innovation meets collaboration. As a Website SEO / CRO Lead, you'll thrive in a supportive work culture that prioritises employee growth and development, offering opportunities to enhance your skills in a fast-paced environment. With a focus on meaningful projects and a commitment to excellence, this role provides a unique chance to make a significant impact while enjoying the vibrant atmosphere of the city.
StudySmarter Expert Advice🤫
We think this is how you could land Website SEO / CRO Lead in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Website SEO / CRO Lead in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Nexus from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Nexus specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Nexus
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Nexus, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Nexus you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Nexus that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Nexus, so think on your feet and don't hesitate to showcase your creativity!
