Sales Development Representative

Nexus Media Group is a B2B publishing and events business, focused on business and investment in the health and education sectors. Our range of established media titles, expos, awards, conferences and sector-leading events provide market intelligence and business connections, underpinned by a long-standing commitment to editorial excellence.

We're looking for a commercially curious, research-driven SDR to help grow sponsorship, partnership, and exhibitor revenue across our portfolio of events, awards, publications, owners clubs, and networking experiences. This is not a traditional "smile and dial" SDR role. We're looking for someone who enjoys understanding businesses, identifying commercial alignment, and creating relevant conversations that lead naturally to opportunities. The best candidates will be naturally curious, strong listeners, commercially aware, and comfortable researching markets, businesses, and decision-makers to understand what genuinely matters to them.

You will work closely with sales, marketing, and event teams to identify high-value target accounts, personalise outreach for the accounts that matter most, and generate qualified commercial conversations for the wider team. We use modern tooling including HubSpot, enrichment platforms, AI-assisted outbound tools, and intent data to support scale and efficiency — but we see technology as an enabler, not a replacement for thoughtful communication and strong commercial judgement.

What this role is — and isn’t

This is a lead-generation and qualification role, not a closing role. Your job is to research accounts, start relevant conversations, and hand qualified opportunities to our Sales/Account Directors, who own the negotiation and close. You won’t carry a revenue or closing quota — your success is measured by the quality and volume of qualified conversations and meetings you generate. This also isn’t an entry-level cold-calling role. We’re looking for someone with real hands-on outbound experience — prospecting, research, and discovery — who wants to sharpen that craft, not move into managing existing accounts.

What you’ll do

• Generate high-quality commercial conversations: Your primary role will be generating qualified sponsorship, partnership, and exhibitor opportunities across our portfolio. We care far more about relevance and quality than generic high-volume outreach. You’ll be expected to generate approximately 20 qualified meetings/opportunities per month, based on targeted research rather than high-volume dialling.
• Research and understand target accounts: You’ll spend time understanding the businesses we target — their commercial priorities, market positioning, growth plans, campaigns, competitors, and challenges — so that outreach feels informed, relevant, and timely.
• Personalise the accounts that matter: Our highest-value prospects should feel like they’re receiving thoughtful communication, not templated automation. You’ll tailor messaging and positioning based on the prospect’s objectives and identify where our platforms genuinely align with their goals.
• Align solutions naturally: Rather than forcing products into every conversation, you’ll identify where our events, publications, awards, owners clubs, and networking opportunities can genuinely help businesses build visibility, relationships, credibility, and commercial growth.
• Collaborate across the business: You’ll work closely with marketing, sales, and production teams to feed insights back into messaging, positioning, audience development, and account strategy.
• Use modern outbound tooling intelligently: You’ll work with HubSpot and AI-assisted outbound tools to improve efficiency, support research, and scale activity where appropriate, while maintaining a highly personalised and human approach.

What we’re looking for

• Strong listening and questioning skills
• Naturally curious about businesses and markets
• Comfortable researching companies and decision-makers
• Commercial instinct and relationship-building ability
• 2–4 years of hands-on outbound prospecting experience — cold calling, email/LinkedIn outreach, discovery calls, meeting booking. This is not a role for someone who has only managed existing accounts or carried a closing quota
• Comfortable using CRM and outbound tooling
• Able to balance personalisation with scale
• Strong listening, discovery and account research skills are critical
• Focused on understanding prospect challenges and motivations first, then aligning the right opportunities, rather than simply pushing products
• Interested in modern outbound approaches and AI-assisted workflows
• Confident communicating with senior stakeholders

Why this role matters

We believe modern outbound works best when it feels informed, relevant, and genuinely useful. We’re building a commercial function focused on quality conversations, strategic relationships, and long-term partnership value — not generic mass outreach.