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- Tasks: Lead the online marketing strategy for a bank in Docklands, London.
- Company: Join a forward-thinking bank focused on maximizing customer engagement and revenue.
- Benefits: Competitive salary of £100K plus benefits; work with cutting-edge digital marketing technologies.
- Why this job: Be at the forefront of digital marketing innovation and make a real impact.
- Qualifications: 7-10 years of senior-level experience in digital marketing architecture required.
- Other info: Exciting opportunity to shape the bank's digital strategy and drive growth.
The predicted salary is between 60000 - 84000 £ per year.
<b>Job Description</b><br> <br>Digital Marketing Architecture – Docklands London <br> <br>This is an exciting unique and new challenging position to work a senior level to direct the online marketing strategy for this bank based in the Docklands London.<br> <br>You will be an expert in online digital marketing architecture as a Business Digital Architect with at least 7 to 10 years expertise at a senior level.<br> <br>Our Client is a bank who wants to engineer additional revenue streams from the large database of customers by upselling to them.<br> <br>For this reason we require an expert in the online digital and marketing arena as a Business Digital Architect where you will work with the stakeholders to devise a digital strategy and leverage the multiple revenue streams that they are looking to tap in to.<br> <br>You will be a techno functional architect with the ability to understand Realtime Ad Intelligence and to use this information using the various CRM tools available.<br> <br>The following are some more points regarding this exciting new position:<br> <br>• Develop strategy using digital marketing technology with aim to increase customer engagement and conversion.<br> <br>Advise on optimization strategies used to increase the effectiveness of marketing<br> <br>• In-depth experience of integration of components to deliver digital marketing solutions, including consumer databases, public-facing websites, consumer preference & activity tracking solutions, multi-device consumer targeting tools, consumer segmentation & analytics, multi-channel consumer contact solutions (e-mail, SMS, mobile etc)<br> <br>• Experience in the creation of solutions for targeted marketing to consumers via 3rd-party channels including social media<br> <br>• Relevant experience and ability to articulate and define compelling and holistic digital marketing strategy to support business growth and revenue targets<br> <br>• Marketing cloud knowledge with technologies like DMP platform (Krux, BlueKai etc.) and Ad Server technologies like (OpenX, SAS Ad Server, Adobe T&T etc.)<br> <br>• Knowledge of various DMP data segments and providers that are available in Digital Marketing Platform specific to UK market and banking and financial domain<br> <br>• Business use case definition, experience with data onboarding solutions, mapping of 1st, 2nd and 3rd party data and driving marketing audience segments, new business revenue opportunities<br> <br>• Develop & outline audience strategy recommendations as needed to help better understand the consumer base<br> <br>• Assess and evaluate the current offerings within the DMP landscape, providing POVs on the current state of the data marketplace in UK<br> <br>• Experience with inventory management platforms that overlay ad-serving systems or experience with data-targeting platforms and ad delivery<br> <br>Salary for this role will be circa £100K plus benefits.<br> <br>So if you think you are up for a new challenge and feel you can make a difference then send your CV to us in Word format along salary and availability.
Digital Marketing Architecture- Docklands London employer: Nexus Jobs Limited
Contact Detail:
Nexus Jobs Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Architecture- Docklands London
✨Tip Number 1
Make sure to showcase your extensive experience in digital marketing architecture during networking events or industry meetups. Engaging with professionals in the banking and financial sector can help you gain insights and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in digital marketing technology, especially those relevant to the banking industry. Being knowledgeable about tools like DMP platforms and ad server technologies will give you an edge in discussions with stakeholders.
✨Tip Number 3
Consider creating a portfolio that highlights successful digital marketing strategies you've implemented in the past. This can serve as a powerful tool to demonstrate your ability to drive revenue growth through effective marketing solutions.
✨Tip Number 4
Leverage LinkedIn to connect with current employees at the bank and engage with their content. Building these connections can provide you with insider knowledge about the company culture and the specific challenges they face in digital marketing.
We think you need these skills to ace Digital Marketing Architecture- Docklands London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing architecture, especially your expertise in online strategies and CRM tools. Use specific examples that demonstrate your ability to increase customer engagement and revenue.
Craft a Compelling Cover Letter: In your cover letter, articulate your understanding of the banking sector and how your skills can help the bank leverage its customer database. Mention your experience with DMP platforms and ad server technologies, as these are crucial for the role.
Showcase Relevant Experience: When detailing your work history, focus on your senior-level roles and any projects where you successfully integrated digital marketing solutions. Highlight your ability to define and implement holistic marketing strategies.
Highlight Technical Skills: Since the role requires a techno-functional architect, emphasize your technical skills related to data onboarding, audience segmentation, and the use of various marketing technologies. This will show that you are well-equipped for the challenges of the position.
How to prepare for a job interview at Nexus Jobs Limited
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your extensive experience in digital marketing architecture. Highlight specific projects where you've successfully developed and implemented online marketing strategies, especially those that increased customer engagement and conversion rates.
✨Understand the Banking Sector
Familiarize yourself with the banking industry, particularly how digital marketing can drive revenue through upselling. Be ready to discuss how your skills can help the bank leverage its customer database effectively.
✨Demonstrate Techno-Functional Skills
Since the role requires a techno-functional architect, be prepared to explain your understanding of Realtime Ad Intelligence and CRM tools. Provide examples of how you've integrated various components to deliver successful digital marketing solutions.
✨Prepare for Strategic Discussions
Expect to articulate a compelling digital marketing strategy that aligns with business growth and revenue targets. Think about how you would assess current offerings within the DMP landscape and provide insights on optimizing marketing effectiveness.
