At a Glance
- Tasks: Create engaging social media content and manage NEST Schools' online presence.
- Company: Join a forward-thinking educational trust focused on digital engagement.
- Benefits: Flexible hours, creative environment, and opportunities for professional growth.
- Other info: Dynamic role with potential for career advancement in digital marketing.
- Why this job: Make a difference in education by enhancing school visibility and engagement online.
- Qualifications: Experience in social media management and content creation is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Main Purpose of the Role: To develop an active and engaging social media profile for NEST Schools across multiple channels. To deliver a social media calendar/content plan designed to inform, entertain and engage audiences. To ensure NEST schools engage effectively across digital media channels to maximise pupil numbers on roll in all schools within the Trust.
Roles & Responsibilities
- Social Media
- Working with Trust Admin & Digital Manager to lead, create and implement a NEST social media calendar and social media content.
- Using appropriate content creation software, develop graphics, short videos and other types of content designed to engage audiences and improve the social media profile of NEST schools.
- Support and advise schools on how to develop their social media accounts and ensuring good levels of activity and engagement.
- Support schools with social media queries and provide assistance to resolve technical issues.
- Provide training on how to maximise the social media opportunity, including boosting posts to ensure schools use this marketing tool effectively.
- Work with schools to plan, deliver and review social media campaigns around Admissions key dates, and other key calendar dates.
- Develop ready-to-use social media templates and content plans for schools.
- Ensure NEST is branded consistently across all our school’s social media posts.
- Ensure social media templates and guidance are accessible and kept up to date on the staff portal.
- Report termly on digital KPI.
- Website
- Review the NEST website and develop new content/pages to increase engagement and visual appeal.
- Develop new content to reflect the Trust’s vision, values, strategy and objectives.
- Update the NEST website regularly with key news from schools.
- In conjunction with Robin, conduct regular audits of schools’ websites to ensure up-to-date content is published.
- Provide website, SEO (search engine optimisation) and SEM (search engine marketing) support to new school staff, as required.
- Support priority schools with website content, as required, for example, updating new sections.
- Assist schools to drive traffic to their websites.
- Report termly on digital KPI.
- Other
- Be conversant with scheduling tools, content creation software (like Canva), analytics platforms and social listening tools.
- Keep abreast of digital communication developments, including competitors’ use of social media, new tools etc.
- Excellent command of spelling and grammar, plus an eye for detail.
- Personal integrity and professionalism.
Digital Marketing Officer in London employer: Nexus Education Schools Trust
NEST Schools is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those passionate about digital marketing in the education sector. With a strong focus on employee growth, we offer training opportunities and resources to enhance your skills while working in a supportive environment that values creativity and engagement. Located in a vibrant community, our team enjoys the unique advantage of making a meaningful impact on students' lives through effective digital communication strategies.
Contact Details:
Nexus Education Schools Trust Recruitment Team
