At a Glance
- Tasks: Lead innovative marketing strategies across Northern Europe and drive impactful campaigns.
- Company: Join Nexthink, a global leader in digital employee experience management.
- Benefits: Enjoy flexible hours, unlimited vacation, and comprehensive health insurance.
- Other info: Hybrid work model and opportunities for professional growth in a diverse team.
- Why this job: Make a real impact in a fast-growing tech environment with a fun team.
- Qualifications: 10+ years in B2B marketing, ideally in tech or SaaS, with strong sales collaboration.
The predicted salary is between 60000 - 80000 £ per year.
Nexthink is the global leader in digital employee experience management. Our products allow enterprises to create highly productive digital workplaces for their employees by delivering optimal end-user experiences. Through a unique combination of real-time analytics, automation and employee feedback, Nexthink gives IT teams the insight they need to empower and even delight people at work.
Headquartered in Switzerland with US headquarters in Boston, Nexthink also has offices in France, UK, Germany, Spain and UAE. Our growing team of Nexthinkers is proud to be making the digital work lives of nearly ten million employees across 1,000 customers more productive.
At Nexthink, we believe actions are stronger than words when it comes to diversity, inclusivity, and equity in the workplace. Nexthinkers are multinational and multilingual, and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience.
This role is equal parts strategist, orchestrator and executor, with a bit of magician thrown in for good measure.
You’ll:
- Build and execute local marketing plans that align with our global strategy but feel anything but templated.
- Own the regional marketing budget, ensuring we spend wisely, efficiently, and with impact.
- Develop programs that speak fluently to C-level execs, hands-on IT operators, and everyone in between.
- Partner with our sales teams, global MSPs and local channel heroes to maximise coverage and influence.
- Roll up your sleeves to run campaigns, shape narratives, and keep the machine running with precision and flair.
Key Responsibilities
- Define and execute a demand generation plan for UKI and BeNeNor that’s aligned with global goals, but tailored to local market nuances.
- Orchestrate multi-channel marketing programs (ABM, events, digital, partner-led campaigns) that span the full funnel, from awareness to acceleration.
- Partner closely with regional sales leaders; join deal reviews, pipeline calls and QBRs.
- Work hand-in-glove with BDRs and AEs to drive lead follow-up and conversion.
- Own the regional marketing budget and forecast, track and report on performance metrics.
- Develop account-based strategies that weave in partner activities and customer engagement across target accounts.
- Ensure regional web and digital assets are optimised and compliant.
- Provide mentorship to junior marketers and interns as the team evolves.
Qualifications
- 10+ years in B2B marketing, ideally in a high-growth tech or SaaS environment.
- A proven track record of working closely with sales to deliver measurable pipeline.
- Deep knowledge of the UK, Ireland, Benelux and Nordics markets.
- Confident owning end-to-end programs, juggling stakeholders, and making decisions at pace.
- Experience working with Managed Service Providers (MSPs), resellers, and channel ecosystems.
- Fluent in pipeline: ABM, funnel metrics, lead scoring, intent data, automation tools.
- Strong grasp of how to engage different personas and build content journeys that convert.
- Excellent communicator—written, verbal, and visual.
- Comfortable with ambiguity, tight deadlines, and the occasional curveball.
Why Nexthink?
You’ll join a company redefining how IT understands and supports employees in a digital world. You’ll work with some of the brightest minds in the business—and have the freedom to make real impact in a region with huge growth potential.
If you’re ready to take the next step in your marketing career, where strategy meets execution and no two days are the same, we’d love to hear from you.
Check what we offer:
- Permanent Contract and a competitive compensation package.
- Amazing location in Cannon Street, not far from St. Paul's Cathedral.
- Hybrid work model balancing office and remote work.
- Flexible Hours and unlimited vacation plus 3 company-paid volunteer days.
- Fully covered private health insurance for you and your family.
- Pension contribution of 12%.
- Free access to professional training platforms.
- 16 weeks of fully paid leave for primary caregivers.
- Reimbursement of up to £40 for gym and fitness memberships monthly.
- Bonuses for referring successful hires after three months of continuous employment.
Northern Europe Field Marketing Lead | Hybrid & Growth employer: Nexthink
Nexthink is an exceptional employer, offering a vibrant work culture that champions diversity, inclusivity, and employee well-being. With a hybrid work model based in the heart of London, employees enjoy flexible hours, unlimited vacation, and comprehensive health benefits, all while contributing to a rapidly growing company that values innovation and personal growth. Join a team where your ideas matter, and you can make a real impact in redefining the digital employee experience.
StudySmarter Expert Advice🤫
We think this is how you could land Northern Europe Field Marketing Lead | Hybrid & Growth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your work. This is a great way to demonstrate what you can bring to the table, especially for a role like Field Marketing Lead.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, culture, and recent news. This will help you tailor your answers and show you're genuinely interested in Nexthink.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Nexthink team.
We think you need these skills to ace Northern Europe Field Marketing Lead | Hybrid & Growth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Northern Europe Field Marketing Lead role. Highlight your experience in B2B marketing and how it aligns with Nexthink's mission to enhance digital employee experiences.
Showcase Your Strategy Skills:We want to see your strategic thinking in action! Share examples of how you've developed and executed successful marketing plans, especially those that resonate with C-level execs and IT teams.
Be Data-Driven:Nexthink loves numbers! Include metrics and results from your previous campaigns to demonstrate your ability to drive growth and manage budgets effectively. Show us how you can forecast and track performance with clarity.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Nexthink
✨Know Your Audience
Before the interview, research Nexthink and its products thoroughly. Understand their approach to digital employee experience management and be ready to discuss how your experience aligns with their goals. Tailor your responses to resonate with the diverse audience you’ll be addressing, from C-level execs to IT operators.
✨Showcase Your Strategic Mindset
Prepare to discuss specific marketing strategies you've implemented in the past, especially those that drove growth in B2B environments. Be ready to share examples of how you’ve tailored campaigns for different markets, particularly in the UK, Ireland, Benelux, and Nordics, as this will demonstrate your understanding of local nuances.
✨Be Data-Driven
Nexthink values metrics and performance tracking, so come prepared with data that showcases your past successes. Discuss how you’ve used analytics tools to measure campaign effectiveness and how you’ve adjusted strategies based on performance insights. This will show that you can own the regional marketing budget with confidence.
✨Embrace Collaboration
Highlight your experience working closely with sales teams and other stakeholders. Be ready to discuss how you’ve partnered with sales leaders to drive lead follow-up and conversion. Show that you understand the importance of alignment between marketing and sales in building a successful pipeline.
