At a Glance
- Tasks: Lead innovative marketing strategies across Northern Europe and drive impactful campaigns.
- Company: Join Nexthink, a leader in digital employee experience management with a vibrant culture.
- Benefits: Enjoy flexible hours, unlimited vacation, and comprehensive health coverage.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make a real impact in a fast-growing tech environment while having fun.
- Qualifications: 10+ years in B2B marketing with a strong grasp of the tech landscape.
The predicted salary is between 60000 - 80000 £ per year.
Nexthink is the global leader in digital employee experience management. Our products allow enterprises to create highly productive digital workplaces for their employees by delivering optimal end-user experiences. Through a unique combination of real-time analytics, automation and employee feedback, Nexthink gives IT teams the insight they need to empower and even delight people at work.
Headquartered in Switzerland with US headquarters in Boston, Nexthink also has offices in France, UK, Germany, Spain and UAE. Our growing team of Nexthinkers is proud to be making the digital work lives of nearly ten million employees across 1,000 customers more productive.
At Nexthink, we believe actions are stronger than words when it comes to diversity, inclusivity, and equity in the workplace. Nexthinkers are multinational and multilingual, and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience.
Nexthink is growing—rapidly. With over 50% year-on-year global growth and some of the world’s most recognisable brands as customers, we’re on a mission to define and dominate the Digital Employee Experience (DEX) category.
We’re now looking for a sharp, self-starting Team Lead, Field Marketing Manager to take the reins across Northern Europe, covering the UK & Ireland, Benelux and the Nordics. Based in London and reporting into the EMEA Field Marketing Director, you’ll be the go-to marketing leader for the region, helping drive awareness, generate pipeline, and fuel customer advocacy.
This role is equal parts strategist, orchestrator and executor, with a bit of magician thrown in for good measure.
You’ll:
- Build and execute local marketing plans that align with our global strategy but feel anything but templated.
- Own the regional marketing budget, ensuring we spend wisely, efficiently, and with impact.
- Develop programs that speak fluently to C-level execs, hands-on IT operators, and everyone in between.
- Partner with our sales teams, global MSPs and local channel heroes to maximise coverage and influence.
- Roll up your sleeves to run campaigns, shape narratives, and keep the machine running with precision and flair.
If you’re someone who thrives on autonomy, understands how to drive growth across multiple markets, and knows when to use charm, data, or a touch of dry humour to get things done, keep reading.
Key Responsibilities
- Strategy & Planning
- Define and execute a demand generation plan for UKI and BeNeNor that’s aligned with global goals, but tailored to local market nuances.
- Orchestrate multi-channel marketing programs (ABM, events, digital, partner-led campaigns) that span the full funnel, from awareness to acceleration.
- Sales & Stakeholder Alignment
- Partner closely with regional sales leaders; join deal reviews, pipeline calls and QBRs like you’re part of the team.
- Work hand-in-glove with BDRs and AEs to drive lead follow-up and conversion.
- Budget & Performance Management
- Own the regional marketing budget.
- Forecast, track and report on performance metrics with clarity and confidence.
- Partner & Account-Based Marketing
- Develop account-based strategies that weave in partner activities and customer engagement across target accounts.
- Co-create programs with global MSPs and local channel partners to expand reach and impact.
- Digital & Advocacy
- Ensure regional web and digital assets are optimised and compliant.
- Partner with our customer reference and advocacy programs.
- Team Leadership
- Provide mentorship to junior marketers and interns as the team evolves.
Qualifications
- 10+ years in B2B marketing, ideally in a high-growth tech or SaaS environment.
- A proven track record of working closely with sales to deliver measurable pipeline.
- Deep knowledge of the UK, Ireland, Benelux and Nordics markets.
- Confident owning end-to-end programs, juggling stakeholders, and making decisions at pace.
- Experience working with Managed Service Providers (MSPs), resellers, and channel ecosystems.
- Fluent in pipeline: ABM, funnel metrics, lead scoring, intent data, automation tools.
- Strong grasp of how to engage different personas and build content journeys that convert.
- Excellent communicator—written, verbal, and visual.
- Comfortable with ambiguity, tight deadlines, and the occasional curveball.
Why Nexthink?
You’ll join a company redefining how IT understands and supports employees in a digital world. You’ll work with some of the brightest minds in the business—and have the freedom to make real impact in a region with huge growth potential.
If you’re ready to take the next step in your marketing career, where strategy meets execution and no two days are the same, we’d love to hear from you.
Team Lead, Field Marketing Northern Europe in London employer: Nexthink
Nexthink is an exceptional employer that champions a vibrant and inclusive work culture, offering employees the chance to thrive in a dynamic environment while making a significant impact on digital employee experiences. With a competitive compensation package, unlimited vacation, and a hybrid work model based in the heart of London, Nexthink prioritises employee well-being and professional growth, ensuring that every team member can contribute meaningfully to our mission of redefining IT support for the modern workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Team Lead, Field Marketing Northern Europe in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your work. This is your chance to shine and demonstrate what you can bring to the table—especially for a role like Team Lead in Field Marketing.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, culture, and recent news. This will help you tailor your answers and show that you're genuinely interested in Nexthink.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Nexthink team and contributing to our mission.
We think you need these skills to ace Team Lead, Field Marketing Northern Europe in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Team Lead, Field Marketing role. Highlight your experience in B2B marketing and how it aligns with Nexthink's mission to enhance digital employee experiences.
Showcase Your Strategy Skills:We want to see your strategic thinking! Include examples of how you've successfully executed marketing plans in the past, especially those that involved multi-channel approaches or working closely with sales teams.
Be Authentic:Let your personality shine through in your application. We value a sense of humour and authenticity, so don’t be afraid to show us who you are and how you can contribute to our vibrant team culture.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Nexthink
✨Know Your Stuff
Before the interview, dive deep into Nexthink's products and their impact on digital employee experience. Familiarise yourself with their unique selling points and how they differentiate from competitors. This will help you speak confidently about how your skills can contribute to their mission.
✨Tailor Your Approach
Since this role requires a blend of strategy and execution, prepare examples from your past experiences that showcase your ability to develop and implement successful marketing campaigns. Highlight your understanding of the UK, Ireland, Benelux, and Nordics markets, and how you've tailored strategies for different audiences.
✨Showcase Collaboration Skills
Nexthink values teamwork, especially between marketing and sales. Be ready to discuss how you've partnered with sales teams in the past to drive lead generation and conversion. Share specific instances where your collaboration led to measurable results.
✨Bring Your Personality
Nexthink appreciates a sense of humour and a calm demeanour under pressure. Don’t be afraid to let your personality shine through during the interview. Share anecdotes that reflect your character and how you handle challenges, as this will resonate well with their team culture.
