Northern Europe Field Marketing Lead | Hybrid & Growth in London

Northern Europe Field Marketing Lead | Hybrid & Growth in London

London Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
Nexthink

At a Glance

  • Tasks: Lead innovative marketing strategies across Northern Europe and drive impactful campaigns.
  • Company: Join Nexthink, a global leader in digital employee experience management.
  • Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for professional growth.
  • Other info: Be part of a diverse team committed to innovation and inclusivity.
  • Why this job: Make a real impact on the digital workplace for millions of employees.
  • Qualifications: Experience in marketing strategy and strong collaboration skills required.

The predicted salary is between 60000 - 80000 £ per year.

Nexthink is the global leader in digital employee experience management. Our products allow enterprises to create highly productive digital workplaces for their employees by delivering optimal end-user experiences. Through a unique combination of real-time analytics, automation and employee feedback, Nexthink gives IT teams the insight they need to empower and even delight people at work.

Headquartered in Switzerland with US headquarters in Boston, Nexthink also has offices in France, UK, Germany, Spain and UAE. Our growing team of Nexthinkers is proud to be making the digital work lives of nearly ten million employees across 1,000 customers more productive.

At Nexthink, we believe actions are stronger than words when it comes to diversity, inclusivity, and equity in the workplace. Nexthinkers are multinational and multilingual, and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience.

Nexthink is growing—rapidly. With over 50% year-on-year global growth and some of the world’s most recognisable brands as customers, we’re on a mission to define and dominate the Digital Employee Experience (DEX) category.

We’re now looking for a sharp, self-starting Team Lead, Field Marketing Manager to take the reins across Northern Europe, covering the UK & Ireland, Benelux and the Nordics. Based in London and reporting into the EMEA Field Marketing Director, you’ll be the go-to marketing leader for the region, helping drive awareness, generate pipeline, and fuel customer advocacy.

This role is equal parts strategist, orchestrator and executor, with a bit of magician thrown in for good measure.

You’ll:

  • Build and execute local marketing plans that align with our global strategy but feel anything but templated.
  • Own the regional marketing budget, ensuring we spend wisely, efficiently, and with impact.
  • Develop programs that speak fluently to C-level execs, hands-on IT operators, and everyone in between.
  • Partner with our sales teams, global MSPs and local channel heroes to maximise coverage and influence.
  • Roll up your sleeves to run campaigns, shape narratives, and keep the machine running with precision and flair.

If you’re someone who thrives on autonomy, understands how to drive growth across multiple markets, and knows when to use charm, data, or a touch of dry humour to get things done, keep reading.

Key Responsibilities

  • Define and execute a demand generation plan for UKI and BeNeNor that’s aligned with global goals, but tailored to local market nuances.
  • Orchestrate multi-channel marketing programs (ABM, events, digital, partner-led campaigns) that span the full funnel, from awareness to acceleration.
  • Partner closely with regional sales leaders; join deal reviews, pipeline calls and QBRs like you’re part of the team.
  • Work hand-in-glove with BDRs and AEs to drive lead follow-up and conversion.
  • Own the regional marketing budget and forecast, track and report on performance metrics with clarity and confidence.

Northern Europe Field Marketing Lead | Hybrid & Growth in London employer: Nexthink

Nexthink is an exceptional employer, offering a dynamic and inclusive work culture that champions diversity and innovation. With a strong commitment to employee growth, Nexthink provides opportunities for professional development in a rapidly expanding company that values autonomy and creativity. Located in London, the role of Northern Europe Field Marketing Lead allows you to make a significant impact while collaborating with a talented team dedicated to enhancing digital employee experiences across multiple markets.

Nexthink

Contact Details:

Nexthink Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Northern Europe Field Marketing Lead | Hybrid & Growth in London

Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.

Tip Number 2

Show off your personality! When you get the chance to chat with potential employers, let your unique self shine through. They want to see how you fit into their team culture, so don’t be shy!

Tip Number 3

Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Nexthink, and express your interest. A little initiative can go a long way in making a lasting impression.

Tip Number 4

Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying directly through us can give you an edge. So, what are you waiting for? Dive in!

We think you need these skills to ace Northern Europe Field Marketing Lead | Hybrid & Growth in London

Field Marketing
Demand Generation
Multi-Channel Marketing
Account-Based Marketing (ABM)
Budget Management
Performance Metrics Tracking
Sales Alignment

Some tips for your application 🫡

Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about the opportunity to lead field marketing in Northern Europe and how you can contribute to our mission at Nexthink.

Tailor Your CV:Make sure your CV is tailored to the job description. Highlight your experience in demand generation and multi-channel marketing programs. We love seeing how your skills align with what we’re looking for, so don’t hold back!

Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Share specific examples of your past successes in marketing and how they relate to the responsibilities outlined in the job description. We want to know what makes you tick!

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!

How to prepare for a job interview at Nexthink

Know Your Stuff

Before the interview, dive deep into Nexthink's products and their impact on digital employee experience. Familiarise yourself with their unique selling points and how they differentiate themselves in the market. This will not only show your genuine interest but also help you articulate how your skills can contribute to their mission.

Tailor Your Approach

Since this role requires a mix of strategy and execution, prepare examples from your past experiences that highlight your ability to create tailored marketing plans. Think about specific campaigns you've led that align with the responsibilities outlined in the job description, especially those that involved multi-channel marketing or stakeholder alignment.

Showcase Your Analytical Skills

Nexthink values data-driven decision-making, so be ready to discuss how you've used analytics to inform your marketing strategies. Bring along metrics or case studies that demonstrate your ability to track performance and adjust tactics based on what the data tells you.

Be Yourself

Nexthink appreciates authenticity and a bit of charm. Don’t hesitate to let your personality shine through during the interview. Share your passion for marketing and how you can bring a unique flair to the team. A touch of dry humour can go a long way in making a memorable impression!