At a Glance
- Tasks: Manage and optimise paid digital campaigns to drive electric vehicle adoption.
- Company: Join Octopus Electric Vehicles, a fast-growing company in the green tech space.
- Benefits: Competitive salary, flexible working, and opportunities for personal growth.
- Other info: Fast-paced environment with a focus on innovation and teamwork.
- Why this job: Be part of a mission to accelerate the switch to electric vehicles while honing your marketing skills.
- Qualifications: Experience in performance marketing, especially with Google Marketing Platform and paid social campaigns.
The predicted salary is between 60000 - 75000 £ per year.
Senior Performance Marketing Executive (B2C)
Over the last two years, consumer growth at Octopus Electric Vehicles has accelerated fast.
Key Responsibilities
- Own our paid digital channels: Build, manage and optimise campaigns across paid search, paid social and programmatic display, helping us reach more people ready to make the switch to electric.
- Get properly stuck into the detail: Dive into search query reports, audiences, bids, budgets and campaign performance to spot what’s working, what’s wasting spend, and where the next opportunity is.
- Keep the digital engine humming: Work hands-on across SA360, DV360, Campaign Manager and Meta Ads Manager, making sure campaigns are set up cleanly, tracking works, audiences flow through, and everything goes live without drama.
- Spend smartly: Help manage digital spend within agreed monthly targets, reporting regularly on pacing, CPL and performance, with clear recommendations on where to push, pause or test next.
- Test, learn, repeat: Partner with our Content Creator and Design team to test new creative hooks, formats, audiences and messaging across paid search, paid social and programmatic.
- Make reporting actually useful: Turn channel data into clear, practical insight, helping the B2C squad understand what’s happening, why, and what we should do next.
- Own landing page launches & web optimisations: Take end-to-end ownership when campaigns require new landing pages and other pieces of content like quizzes, drafting page copy (with support from the team), building them using our CMS/web tools, and setting them live.
- Make things happen: Coordinate briefs, assets, links, tracking and launches across content, design, web and wider marketing teams so campaigns get live quickly and with as little faff as possible.
You’ll also be happy jumping into wider growth priorities when the team needs it.
Requirements
- Strong experience of hands-on performance marketing experience, ideally in a fast-paced agency, media, content or high-growth in-house environment.
We’re open on exact years of experience - what matters most is your technical ability, curiosity and attitude.
- Strong paid search experience, with the confidence to build, manage and optimise campaigns day to day, including search query analysis, bid optimisation, budget pacing and performance reporting.
- Experience with Google Marketing Platform, especially SA360 and Campaign Manager.
DV360 experience would be a big plus, particularly if you’ve worked on programmatic display campaigns.
- Experience managing paid social campaigns, ideally in Meta Ads Manager, with a good understanding of how creative, audiences, placements and formats affect performance.
- A proper performance mindset. You enjoy digging into the numbers, finding wasted spend, spotting growth opportunities and working out what we should do next.
- Good tracking and reporting hygiene. You understand why UTMs, conversion tracking, audiences, naming conventions and clean campaign setup matter.
- A roll-your-sleeves-up attitude.
We move quickly, things change, and there’s always something new to figure out.
You’ll enjoy this role if you like pace, variety, ownership, and the odd “this isn’t technically my job, but I can help” moment.
- This role will suit someone driven, proactive and commercially minded, but also kind, low-ego, positive and fun to work with
- #J-18808-Ljbffr
Senior Performance Marketing Executive (B2C) employer: NextGenEnergyJobs
NextGenEnergyJobs is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those passionate about driving change in the home energy sector. With a strong emphasis on employee growth, we offer ample opportunities for professional development and mentorship, ensuring that our team members thrive in their roles. Located in a vibrant area, we provide a dynamic environment where your contributions directly impact our mission to create sustainable energy solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Executive (B2C)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NextGenEnergyJobs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NextGenEnergyJobs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NextGenEnergyJobs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NextGenEnergyJobs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Marketing Executive (B2C)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NextGenEnergyJobs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NextGenEnergyJobs:Show us that you’ve done your homework! In your application, briefly mention what you admire about NextGenEnergyJobs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NextGenEnergyJobs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NextGenEnergyJobs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NextGenEnergyJobs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
