ABM Marketing Manager, EMEA

Planet designs, builds, and operates the largest constellation of imaging satellites in history.

Key Responsibilities

• Planet is looking for a passionate, innovative ABM Marketing Manager to lead our marketing efforts for the EMEA Civil Government & Defence & Intelligence businesses. Reporting to the Director of EMEA Regional Marketing, you will lead the strategy and execution of the account-based marketing (ABM) programs to accelerate pipeline and drive engagement within our priority accounts.
• In this role, you will collaborate closely with key stakeholders in sales and marketing to design and execute 1:1 and 1 ABM programs across multiple channels, including bespoke events and personalised digital campaigns.
• This is a full-time, hybrid role which will require you to be in our Berlin or London office 3 days per week.

Requirements

• 6+ years of regional, field, events, and ABM marketing experience
• Bachelor's degree in a relevant field
• Experience creating and executing a regional marketing strategy including launching and owning ABM programs
• Experience planning and executing events at a range of budget levels and venues
• Experience leveraging AI to scale marketing reach and efficiency
• Success in creating and executing comprehensive ABM programs in the public and government sectors that drove pipeline and revenue
• A track record of building solid partnerships with sales teams to align on account strategies, goals, and tactics
• Ability to organise, prioritise, and execute multiple, ongoing programs under a deadline, with an eye on business impact
• Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement, and track ROI of event channels for future planning
• Professional working proficiency in English, the language of the company
• Success in creating and executing comprehensive regional ABM strategies that include a range of tactics and activities
• Overachieving marketing goals with an ability to drive for results
• Ability to organise, prioritise and execute multiple, ongoing projects under deadline, with an eye on business impact
• Excellent attention to detail and project management skills to align all stakeholders through the planning process
• Planet Labs Germany GmbH is authorized to receive U.S. export-controlled information at Planet under an export license issued by the Bureau of Industry and Security. This position requires access to U.S. and German/EU export-controlled information, and as such, employment (or hiring of a contractor) is contingent upon the candidate’s ability to access all applicable export-controlled information without additional export licensing being required by German, EU, or U.S. authorities.
• These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.
• Paid time off including vacation, holidays and company-wide days off
• Employee Wellness Program
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning

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