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For Companies At a Glance
- Tasks: Drive user acquisition and scale mobile apps through innovative marketing campaigns.
- Company: Dynamic growth-focused company in the West Midlands with a collaborative culture.
- Benefits: Competitive salary, flexible hybrid work, pension, and private healthcare.
- Why this job: Take ownership of campaigns and make a real impact on app growth.
- Qualifications: 2+ years in Growth Marketing with hands-on experience in mobile app user acquisition.
- Other info: Join a creative team and explore new growth strategies for various apps.
The predicted salary is between 45000 - 55000 £ per year.
Do you have the right skills and experience for this role? Read on to find out, and make your application.
Location: West Midlands (Hybrid)
Salary: £45,000 - £55,000 (dependent on experience)
Urgently Needed!
About This Opportunity
Are you a hands-on growth marketer who thrives on driving user acquisition and scaling apps? This role puts you at the heart of digital growth for a portfolio of mobile apps, giving you full ownership of campaigns and app store optimisation.
You will be the person who turns data into action, experiments with creative ideas, and directly influences user growth, engagement, and retention.
Your Mission
- Lead end-to-end user acquisition campaigns across paid channels (Google UAC, Apple Search Ads, and beyond)
- Optimise app store listings to improve visibility and conversion
- Run tests on ad creatives, copy, and landing pages, turning insights into action
- Monitor key metrics like CPI, CPA, and ROAS, and make recommendations to improve performance
- Collaborate with cross-functional teams to align marketing strategies with product updates and launches
- Translate analytics into actionable creative and media strategies
Skills & Experience We're Looking For
Essential:
- 2+ years in Growth Marketing or User Acquisition for mobile apps
- Hands-on experience with:
- Apple Search Ads
- Google Ads / UAC campaigns
- App Store Connect & Google Play Console
Attributes That Will Help You Excel:
- Strong project management and organisation skills
- Clear, persuasive communication across teams
- Analytical, proactive, and commercially-minded
- Curious and adaptable to new trends in mobile growth marketing
Why This Role
- Competitive salary within the range above
- Flexible hybrid working in the Midlands
- Pension, private healthcare, and life insurance
- Opportunities to work on a range of apps and test new growth strategies
- Collaborative team environment with autonomy over your campaigns
Benefits:
- Company events
- Company pension
- Free parking
- Life insurance
- On-site parking
- Private dental & medical insurance
Apply now if you have the relevant experience!
Growth Marketing Manager in Lichfield employer: Nextech Group Limited
Contact Detail:
Nextech Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in Lichfield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Show that you're not just interested in the role but also in how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Growth Marketing Manager in Lichfield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing Manager role. Highlight your experience with user acquisition and app store optimisation, and don’t forget to sprinkle in some of those key metrics like CPI and CPA that we love to see!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about growth marketing and how your skills align with our mission. Be sure to mention any creative campaigns you've led that resulted in significant user growth.
Showcase Your Analytical Skills: We want to see how you turn data into action! In your application, include examples of how you've used analytics tools to drive decisions in your previous roles. This will show us you're not just about creativity, but also about results.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Nextech Group Limited
✨Know Your Numbers
Make sure you’re familiar with key metrics like CPI, CPA, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive user acquisition and improve performance. This shows you can turn data into actionable insights.
✨Showcase Your Creativity
Prepare examples of successful ad creatives or campaigns you've run. Discuss the creative process behind them and how you tested different ideas. This will demonstrate your hands-on experience and ability to innovate in growth marketing.
✨Understand App Store Optimisation
Brush up on ASO strategies and be prepared to talk about how you’ve optimised app store listings in the past. Highlight any specific tools or techniques you’ve used to improve visibility and conversion rates.
✨Collaborate and Communicate
Since this role involves working with cross-functional teams, think of examples where you’ve successfully collaborated with others. Emphasise your communication skills and how you align marketing strategies with product updates.