At a Glance
- Tasks: Drive user acquisition and scale mobile apps through innovative marketing campaigns.
- Company: Dynamic company in the West Midlands with a focus on digital growth.
- Benefits: Competitive salary, flexible hybrid work, pension, and private healthcare.
- Other info: Collaborative team environment with opportunities to test new strategies.
- Why this job: Take ownership of campaigns and make a real impact on app growth.
- Qualifications: 2 years in Growth Marketing with hands-on experience in mobile app user acquisition.
The predicted salary is between 45000 - 55000 £ per year.
Location: West Midlands (Hybrid)
Salary: £45,000 - £55,000 (dependent on experience)
About This Opportunity
Are you a hands-on growth marketer who thrives on driving user acquisition and scaling apps? This role puts you at the heart of digital growth for a portfolio of mobile apps, giving you full ownership of campaigns and app store optimisation. You'll be the person who turns data into action, experiments with creative ideas, and directly influences user growth, engagement, and retention.
Your Mission
- Lead end-to-end user acquisition campaigns across paid channels (Google UAC, Apple Search Ads, and beyond)
- Optimise app store listings to improve visibility and conversion
- Run tests on ad creatives, copy, and landing pages, turning insights into action
- Monitor key metrics like CPI, CPA, and ROAS, and make recommendations to improve performance
- Collaborate with cross-functional teams to align marketing strategies with product updates and launches
- Translate analytics into actionable creative and media strategies
Skills & Experience We're Looking For
Essential:
- 2 years in Growth Marketing or User Acquisition for mobile apps
- Hands-on experience with: Apple Search Ads, Google Ads / UAC campaigns, App Store Connect & Google Play Console
- Solid experience in App Store Optimisation (ASO)
- Analytics experience (e.g., Firebase or equivalent)
- Ability to turn data into creative, high-performing campaigns
- Full UK driving licence
Attributes That Will Help You Excel:
- Strong project management and organisation skills
- Clear, persuasive communication across teams
- Analytical, proactive, and commercially-minded
- Curious and adaptable to new trends in mobile growth marketing
Why This Role
- Competitive salary within the range above
- Flexible hybrid working in the Midlands
- Pension, private healthcare, and life insurance
- Opportunities to work on a range of apps and test new growth strategies
- Collaborative team environment with autonomy over your campaigns
Benefits:
- Company events
- Company pension
- Free parking
- Life insurance
- On-site parking
- Private dental & medical insurance
Apply now if you have the relevant experience!
Growth Marketing Manager employer: Nextech Group Limited
As a Business Development Manager at our well-established Technology Solutions company in Teesside, you will thrive in a dynamic work culture that prioritises innovation and collaboration. We offer competitive salaries, comprehensive benefits, and ample opportunities for professional growth, ensuring that you can develop your skills while contributing to meaningful projects that drive customer success.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your hands-on experience in growth marketing.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Show that you're not just interested in the role but also in how you can contribute to the team’s success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Growth Marketing Manager role. Highlight your experience with user acquisition and app store optimisation, and don’t forget to mention any hands-on work with Google Ads or Apple Search Ads.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for growth marketing and how your skills align with our mission at StudySmarter. Be sure to include specific examples of campaigns you've led.
Show Off Your Analytical Skills:Since this role is all about turning data into action, make sure to highlight your analytical experience. Mention any tools you’ve used, like Firebase, and how you’ve leveraged data to improve campaign performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Nextech Group Limited
✨Know Your Numbers
Make sure you’re familiar with key metrics like CPI, CPA, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive user acquisition and optimise performance.
✨Showcase Your Creativity
Prepare examples of how you've turned data insights into creative campaigns. Think about specific ad creatives or landing pages you've tested and the results they achieved. This will demonstrate your hands-on experience and innovative thinking.
✨Understand App Store Optimisation
Brush up on your ASO knowledge. Be prepared to talk about strategies you've implemented to improve app visibility and conversion rates. Highlight any tools or techniques you’ve used to analyse and enhance app store listings.
✨Collaborate and Communicate
Since this role involves working with cross-functional teams, think of examples where you've successfully collaborated with others. Emphasise your communication skills and how you align marketing strategies with product updates.
