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For Companies At a Glance
- Tasks: Drive user acquisition and scale mobile apps through creative campaigns and app store optimisation.
- Company: Dynamic growth marketing team in the West Midlands with a focus on innovation.
- Benefits: Competitive salary, flexible hybrid work, pension, private healthcare, and exciting company events.
- Other info: Collaborative environment with opportunities to experiment and grow your skills.
- Why this job: Take ownership of impactful campaigns and directly influence app growth and user engagement.
- Qualifications: 2+ years in growth marketing, hands-on experience with ASO and user acquisition.
The predicted salary is between 45000 - 60000 £ per year.
Location: West Midlands (Hybrid)
Salary: £45,000 – £60,000 (dependent on experience)
Urgently Needed!
About This Opportunity
Are you a hands-on growth marketer who thrives on driving user acquisition and scaling apps? This role puts you at the heart of digital growth for a portfolio of mobile apps, giving you full ownership of campaigns and app store optimisation.
You’ll be the person who turns data into action, experiments with creative ideas, and directly influences user growth, engagement, and retention.
Your Mission
- Lead end-to-end user acquisition campaigns across paid channels (Google UAC, Apple Search Ads, and beyond)
- Optimise app store listings to improve visibility and conversion
- Run tests on ad creatives, copy, and landing pages, turning insights into action
- Monitor key metrics like CPI, CPA, and ROAS, and make recommendations to improve performance
- Collaborate with cross-functional teams to align marketing strategies with product updates and launches
- Translate analytics into actionable creative and media strategies
Skills & Experience We’re Looking For
Essential:
- 2+ years in Growth Marketing or User Acquisition for mobile apps
- Hands-on experience with:
- Apple Search Ads
- Google Ads / UAC campaigns
- App Store Connect & Google Play Console
Attributes That Will Help You Excel:
- Strong project management and organisation skills
- Clear, persuasive communication across teams
- Analytical, proactive, and commercially-minded
- Curious and adaptable to new trends in mobile growth marketing
Why This Role
- Competitive salary within the range above
- Flexible hybrid working in the Midlands
- Pension, private healthcare, and life insurance
- Opportunities to work on a range of apps and test new growth strategies
- Collaborative team environment with autonomy over your campaigns
Benefits:
- Company events
- Company pension
- Free parking
- Life insurance
- On-site parking
- Private dental & medical insurance
Apply now if you have the relevant experience!
App Growth Specialist - (ASO & UA) in Glasgow employer: Nextech Group Limited
Contact Detail:
Nextech Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Growth Specialist - (ASO & UA) in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your hands-on experience in growth marketing.
✨Tip Number 3
Prepare for interviews by practising common questions related to user acquisition and app store optimisation. Be ready to discuss your strategies and how you've turned data into actionable insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace App Growth Specialist - (ASO & UA) in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the App Growth Specialist role. Highlight your experience with user acquisition and ASO, and don’t forget to showcase any hands-on campaigns you've led. We want to see how you’ve turned data into action!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about growth marketing and how your skills align with our mission at StudySmarter. Be sure to mention specific achievements that demonstrate your impact in previous roles.
Show Off Your Analytical Skills: Since this role involves monitoring key metrics like CPI and CPA, make sure to include examples of how you've used analytics to drive decisions in your past work. We love seeing candidates who can turn numbers into creative strategies!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to attach all your documents in one go. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Nextech Group Limited
✨Know Your Metrics
Familiarise yourself with key performance indicators like CPI, CPA, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive user acquisition and optimise app store listings.
✨Showcase Your ASO Skills
Prepare examples of your experience with App Store Optimisation. Discuss specific strategies you've implemented to improve visibility and conversion rates for mobile apps, and be ready to share the results.
✨Be Creative with Data
Think about how you've turned data insights into creative campaigns. Bring examples of ad creatives or landing pages you've tested, and explain how you used analytics to inform your decisions.
✨Collaborate and Communicate
Highlight your ability to work with cross-functional teams. Prepare to discuss how you've aligned marketing strategies with product updates and launches, showcasing your clear and persuasive communication skills.