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For Companies At a Glance
- Tasks: Drive impactful paid media campaigns across platforms like Google Ads, TikTok, and LinkedIn.
- Company: Join a fast-growing UK eCommerce business with a data-driven approach.
- Benefits: Enjoy a competitive salary, gym membership, and casual dress code.
- Why this job: Make a real impact in a dynamic team and grow your marketing skills.
- Qualifications: 3+ years in performance marketing with strong PPC and analytics skills.
- Other info: Flexible hybrid work options available for the right candidate.
The predicted salary is between 35000 - 40000 £ per year.
Location: Birmingham (office-based)
Employment Type: Full-time, in-house
Reports to: Head of Marketing
Salary: £35,000 - £40,000 (DOE)
The Opportunity
We are supporting a high-growth UK eCommerce business that has scaled rapidly over a short period of time and continues to outperform the market through data-led decision-making and performance-focused marketing. The business has achieved consistent year-on-year revenue growth and is investing heavily in its in-house marketing capability. This is an opportunity to join a commercially driven team at a key stage of its growth journey, with genuine scope to make an impact and progress quickly.
Role Overview
You will support the execution and optimisation of paid media activity across multiple performance channels, including Google Ads, Meta, TikTok, LinkedIn, and others where relevant. This is a hands-on role for a data-driven performance marketer who enjoys improving ROAS, reducing CPA, and driving scalable, profitable growth through paid acquisition. Working closely with the Head of Marketing and wider digital teams, you will help ensure campaigns deliver measurable commercial results.
Key Responsibilities
- Support the development and execution of paid media strategy across Google Ads, Meta, TikTok, LinkedIn, and additional channels
- Assist in building and managing PPC, paid social, remarketing, display, and video campaigns
- Optimise campaigns to improve ROAS, CPA efficiency, and conversion performance
- Build and manage structured testing frameworks (A/B testing, creative testing, bidding strategies)
- Collaborate with creative and content teams to brief performance-led assets
- Monitor daily performance and make proactive, data-led optimisation decisions
- Support the use of automation tools, scripts, and AI-driven optimisation methods
- Identify opportunities for new channels, audience expansion, and growth experimentation
Required Experience & Skills
- Minimum 3 years' experience in paid media or performance marketing
- In-house performance marketing background preferred
- Proven experience across Google Ads, Meta Ads, TikTok, and Pinterest
- Strong understanding of PPC, paid social, remarketing, display, and video advertising
- Track record of optimising for ROAS, CPA, and profitable growth
- Confident using GA4, Google Analytics, Tag Manager, and performance data
- Strong reporting, analytical, and decision-making skills
- Excellent communication and organisational skills
- High attention to detail and strong time management
Desirable Experience
- Experience managing multi-market or international campaigns
- Exposure to Microsoft Ads, TikTok Ads, or X (Twitter) Ads
- Familiarity with Shopify, Klaviyo, or similar eCommerce/CRM platforms
- Understanding of attribution modelling and first-party data strategies
- Experience managing product feeds via Google Merchant Centre or similar tools
What's on Offer
- Competitive salary based on experience
- Autonomy to test, learn, and optimise
- Opportunity to join a fast-scaling business
- Clear progression as the marketing team continues to grow
Benefits
- Company pension
- Employee discount
- Casual dress code
- On-site parking
- Gym membership
- Canteen
- Company events and mentoring programme
There is potential flexibility for a hybrid set up for the right candidate for this role, contact me for more details.
Performance Marketing/ Paid Media Executive in Birmingham employer: Nextech Group Limited
Contact Detail:
Nextech Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing/ Paid Media Executive in Birmingham
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working in performance marketing. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. Highlight your experience with Google Ads, Meta, and TikTok, and make sure to include any impressive ROAS or CPA improvements you've achieved. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you’ve used analytics tools like GA4 and Google Analytics to drive decisions. Employers love candidates who can back their strategies with solid data, so come armed with examples!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate performance marketers. Keep an eye on our job listings and make sure your application reflects your enthusiasm for driving growth and optimising campaigns. Let’s get you on board!
We think you need these skills to ace Performance Marketing/ Paid Media Executive in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing/ Paid Media Executive role. Highlight your experience with Google Ads, Meta, and other platforms mentioned in the job description. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how you can contribute to our growth. Be sure to mention specific achievements that demonstrate your ability to optimise campaigns and drive results.
Showcase Your Analytical Skills: Since this role is all about data-driven decision-making, make sure to showcase your analytical skills in your application. Mention any tools you've used, like GA4 or Google Analytics, and provide examples of how you've used data to improve ROAS or reduce CPA.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Nextech Group Limited
✨Know Your Numbers
As a Performance Marketing/ Paid Media Executive, you'll need to demonstrate your understanding of key metrics like ROAS and CPA. Brush up on your past campaign results and be ready to discuss how you optimised them. This shows you're not just familiar with the tools but can also drive real results.
✨Showcase Your Creativity
While data is crucial, creativity plays a big role in performance marketing too. Prepare examples of how you've collaborated with creative teams to develop performance-led assets. Highlight any innovative strategies you've implemented that led to successful campaigns.
✨Be Ready for Technical Questions
Expect questions about specific platforms like Google Ads, Meta, and TikTok. Familiarise yourself with the latest features and best practices for each. Being able to discuss automation tools and A/B testing frameworks will show you're on top of your game.
✨Demonstrate Your Analytical Skills
The role requires strong analytical skills, so be prepared to discuss how you've used data to make decisions. Bring examples of reports you've created or insights you've derived from analytics tools like GA4. This will prove you can turn data into actionable strategies.
