At a Glance
- Tasks: Manage and optimise paid media campaigns to drive performance and maximise ROI.
- Company: Ambitious and growing business with a supportive digital marketing team.
- Benefits: Competitive salary, hybrid working, excellent benefits, and ongoing training.
- Other info: Clear progression opportunities and a focus on continuous improvement.
- Why this job: Join a collaborative environment and make a real impact on exciting campaigns.
- Qualifications: Experience in managing paid search campaigns and strong analytical skills.
The predicted salary is between 28000 - 36000 £ per year.
We're partnering with an ambitious and growing business looking to strengthen its digital marketing team with the addition of a Paid Media Specialist or Paid Media Manager. This is a fantastic opportunity for a performance-driven marketer who enjoys working with data, optimising campaigns and delivering measurable results. Whether you're an experienced Specialist looking for the next step or a Manager seeking a new challenge, this role offers genuine career development within a collaborative and supportive environment.
You'll be responsible for managing and optimising paid search campaigns, driving performance across multiple channels and using data-led insights to maximise ROI.
Key Responsibilities- Manage and optimise paid media campaigns across Google Ads and Microsoft Advertising.
- Develop, implement and refine Search, Shopping and Performance Max strategies.
- Monitor campaign performance, analyse data and identify opportunities to improve results.
- Manage budgets and ensure campaigns are delivered efficiently against agreed KPIs.
- Conduct keyword research, search term analysis and competitor reviews.
- Create and test ad copy to improve engagement and conversion rates.
- Oversee Google Merchant Center activity, including feed diagnostics and optimisation.
- Build meaningful reports and dashboards to communicate campaign performance and insights.
- Work closely with wider marketing teams and stakeholders to align paid media activity with business objectives.
- Stay up to date with industry trends, platform developments and best practices.
- Proven experience managing paid search campaigns across Google Ads and Microsoft Advertising.
- Strong understanding of Search, Shopping and Performance Max campaign management.
- Experience working with Google Merchant Center, including feed management and optimisation.
- Good knowledge of GA4, Google Tag Manager and conversion tracking.
- Strong analytical mindset with the ability to interpret data and make informed decisions.
- Advanced Excel or Google Sheets skills, including reporting, formulas and data analysis.
- Experience creating reports and dashboards using Looker Studio (Google Data Studio).
- Comfortable using Google Ads Editor, bulk uploads and automation tools.
- Experience with Google Ads Scripts or other forms of marketing automation would be advantageous.
- Confident carrying out search query reviews, negative keyword management, ad testing, budget pacing and performance optimisation.
- Familiarity with CRO and user behaviour tools such as Hotjar or Microsoft Clarity would be beneficial.
- Google Ads certifications are desirable.
- Ecommerce experience would be advantageous but is not essential.
- Strong communication skills and the ability to present recommendations to stakeholders.
- Salary of £28,000 - £36,000 depending on experience.
- Hybrid working model.
- Excellent benefits package.
- Ongoing training and professional development.
- Clear progression opportunities.
- Supportive and collaborative working culture.
- Opportunity to work on varied and exciting campaigns with a focus on continuous improvement and innovation.
If you're passionate about paid media and want to join a business where your work can make a real impact, we'd love to hear from you.
Paid Media Manager/Specialist in Birmingham employer: Nextech Group Limited
Join a dynamic and growing team in Birmingham as a Paid Media Manager/Specialist, where you'll thrive in a hybrid working environment that promotes collaboration and innovation. With a strong focus on employee development, you'll benefit from ongoing training, clear progression opportunities, and the chance to work on exciting campaigns that drive real results. Our supportive culture ensures that your contributions are valued, making this an excellent place for passionate marketers to grow their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager/Specialist in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use data and results to back up your achievements – numbers speak louder than words!
✨Tip Number 3
Prepare for interviews by practising common questions related to paid media. Think about how you can demonstrate your analytical mindset and campaign optimisation strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Paid Media Manager/Specialist in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Paid Media Specialist/Manager. Highlight your experience with Google Ads and Microsoft Advertising, and don’t forget to mention any relevant campaigns you've managed that showcase your data-driven approach.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about paid media and how your skills align with our needs. Be specific about your achievements and how you can contribute to our team’s success.
Show Off Your Analytical Skills:Since this role is all about optimising campaigns and driving performance, make sure to include examples of how you've used data to inform your decisions. We love numbers, so if you’ve improved ROI or reduced costs, let us know!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Nextech Group Limited
✨Know Your Numbers
As a Paid Media Specialist or Manager, you'll be expected to manage and optimise campaigns based on data. Brush up on your analytical skills and be ready to discuss specific metrics you've improved in past roles. Bring examples of how you've used data to drive performance and ROI.
✨Showcase Your Campaigns
Prepare to talk about your previous paid media campaigns in detail. Highlight the strategies you implemented, the challenges you faced, and the results you achieved. If possible, bring along reports or dashboards that illustrate your success—this will show your hands-on experience and analytical mindset.
✨Stay Current with Trends
The digital marketing landscape is always changing, so it's crucial to stay updated on industry trends and platform developments. Be prepared to discuss recent changes in Google Ads or Microsoft Advertising and how they might impact campaign strategies. This shows your passion for the field and your commitment to continuous learning.
✨Communicate Clearly
Strong communication skills are key in this role, especially when presenting recommendations to stakeholders. Practice explaining complex data insights in simple terms. You want to demonstrate that you can not only analyse data but also convey it effectively to non-technical team members.
