CRM Automation Specialist in Birmingham

CRM Automation Specialist in Birmingham

Birmingham Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Automate and optimise CRM campaigns to enhance customer journeys and loyalty.
  • Company: Exciting B2B eCommerce company in Wolverhampton with a focus on innovation.
  • Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
  • Why this job: Shape the future of CRM strategies and make a real impact on customer engagement.
  • Qualifications: 4+ years in CRM or marketing automation, especially in B2B eCommerce.
  • Other info: Collaborative environment with a chance to influence key marketing strategies.

The predicted salary is between 36000 - 60000 £ per year.

I'm currently looking to speak with experienced CRM Automation Specialists for an upcoming opportunity with one of my clients based in Wolverhampton. This is a new role being created within the business, offering the chance to shape and influence their CRM and automation approach from the ground up. This opportunity will suit someone who enjoys building and optimising automated CRM campaigns across B2B eCommerce platforms, with a strong focus on customer journeys, loyalty and retention.

What the role will involve:

  • Automising and running CRM campaigns across email and lifecycle channels
  • Designing and maintaining end-to-end customer journeys, including hybrid flow-chart style journey mapping
  • Driving loyalty and repeat engagement through data-led automation
  • Working closely with the marketing team to align CRM activity with wider campaigns
  • Analysing performance and continuously optimising journeys and automation flows

Who I'm keen to speak with:

  • 4+ years' experience in CRM, lifecycle marketing or marketing automation
  • Hands-on experience within B2B eCommerce environments
  • Strong understanding of customer journeys, segmentation and triggers
  • Experience using CRM / marketing automation platforms
  • Comfortable collaborating closely with marketing teams

Nice to have (but not essential):

  • Experience with Microsoft Dynamics 365
  • SaaS or subscription-based business experience
  • Exposure to loyalty or retention-focused CRM strategies

Please apply if you would like to arrange a chat.

CRM Automation Specialist in Birmingham employer: Nextech Group Limited

Join a forward-thinking company in Wolverhampton as a CRM Automation Specialist, where you will have the unique opportunity to shape and influence the CRM strategy from the ground up. With a strong emphasis on employee growth, collaborative work culture, and a commitment to innovation, this role offers a rewarding environment for those passionate about optimising customer journeys in B2B eCommerce. Enjoy the benefits of hybrid working, professional development opportunities, and being part of a team that values creativity and data-driven decision-making.
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Contact Detail:

Nextech Group Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land CRM Automation Specialist in Birmingham

✨Tip Number 1

Network like a pro! Reach out to your connections in the CRM and eCommerce space. Let them know you're on the lookout for opportunities, and who knows? They might just have the inside scoop on a role that’s perfect for you.

✨Tip Number 2

Show off your skills! Create a portfolio or case studies showcasing your past CRM campaigns and automation successes. This will give potential employers a clear picture of what you can bring to the table.

✨Tip Number 3

Prepare for interviews by brushing up on the latest trends in CRM and B2B eCommerce. Be ready to discuss how you can optimise customer journeys and drive loyalty through data-led strategies.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!

We think you need these skills to ace CRM Automation Specialist in Birmingham

CRM Automation
B2B eCommerce
Customer Journey Mapping
Email Campaign Management
Lifecycle Marketing
Data Analysis
Segmentation
Marketing Automation Platforms
Collaboration with Marketing Teams
Performance Optimisation
Loyalty Strategies
Retention Strategies
Microsoft Dynamics 365 (desirable)
SaaS Experience (desirable)

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of CRM Automation Specialist. Highlight your experience in B2B eCommerce and any specific CRM platforms you've worked with. We want to see how your skills align with what we're looking for!

Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and examples to demonstrate how you’ve optimised CRM campaigns or improved customer journeys. This will help us see the impact you can bring to our team.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about CRM automation and how you can contribute to shaping our approach. Keep it engaging and personal – we love to see your personality come through!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!

How to prepare for a job interview at Nextech Group Limited

✨Know Your CRM Inside Out

Make sure you’re well-versed in the CRM and marketing automation platforms mentioned in the job description. Brush up on your knowledge of customer journeys, segmentation, and triggers, as these will likely come up during the interview.

✨Showcase Your Campaign Success

Prepare to discuss specific examples of automated CRM campaigns you've built and optimised. Highlight how your efforts drove customer loyalty and retention, and be ready to share metrics that demonstrate your impact.

✨Collaborate Like a Pro

Since this role involves working closely with the marketing team, think of examples where you successfully collaborated with others. Be ready to explain how you aligned CRM activities with broader marketing campaigns to achieve common goals.

✨Be Data-Driven

Emphasise your analytical skills by discussing how you’ve used data to optimise customer journeys and automation flows. Prepare to talk about tools or methods you’ve used to analyse performance and make data-led decisions.

CRM Automation Specialist in Birmingham
Nextech Group Limited
Location: Birmingham

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