Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive user acquisition and scale mobile apps through creative campaigns and app store optimisation.
- Company: Dynamic tech company in the West Midlands with a collaborative culture.
- Benefits: Competitive salary, flexible hybrid work, pension, private healthcare, and exciting company events.
- Other info: Join a supportive team and explore innovative growth strategies for various apps.
- Why this job: Take ownership of impactful campaigns and directly influence app growth and user engagement.
- Qualifications: 2+ years in growth marketing, hands-on experience with ASO and user acquisition.
The predicted salary is between 45000 - 60000 £ per year.
Location: West Midlands (Hybrid)
Salary: £45,000 - £60,000 (dependent on experience)
Urgently Needed!
About This Opportunity
Are you a hands-on growth marketer who thrives on driving user acquisition and scaling apps? This role puts you at the heart of digital growth for a portfolio of mobile apps, giving you full ownership of campaigns and app store optimisation. You'll be the person who turns data into action, experiments with creative ideas, and directly influences user growth, engagement, and retention.
Your Mission:
- Lead end-to-end user acquisition campaigns across paid channels (Google UAC, Apple Search Ads, and beyond)
- Optimise app store listings to improve visibility and conversion
- Run tests on ad creatives, copy, and landing pages, turning insights into action
- Monitor key metrics like CPI, CPA, and ROAS, and make recommendations to improve performance
- Collaborate with cross-functional teams to align marketing strategies with product updates and launches
- Translate analytics into actionable creative and media strategies
Skills & Experience We're Looking For
Essential:
- 2+ years in Growth Marketing or User Acquisition for mobile apps
- Hands-on experience with: Apple Search Ads, Google Ads / UAC campaigns, App Store Connect & Google Play Console
- Solid experience in App Store Optimisation (ASO)
- Analytics experience (e.g., Firebase or equivalent)
- Ability to turn data into creative, high-performing campaigns
- Full UK driving licence
Attributes That Will Help You Excel:
- Strong project management and organisation skills
- Clear, persuasive communication across teams
- Analytical, proactive, and commercially-minded
- Curious and adaptable to new trends in mobile growth marketing
Why This Role
- Competitive salary within the range above
- Flexible hybrid working in the Midlands
- Pension, private healthcare, and life insurance
- Opportunities to work on a range of apps and test new growth strategies
- Collaborative team environment with autonomy over your campaigns
Benefits:
- Company events
- Company pension
- Free parking
- Life insurance
- On-site parking
- Private dental & medical insurance
Apply now if you have the relevant experience!
App Growth Specialist - (ASO & UA) in Birmingham employer: Nextech Group Limited
Contact Detail:
Nextech Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Growth Specialist - (ASO & UA) in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your hands-on experience in growth marketing.
✨Tip Number 3
Prepare for interviews by practising common questions related to user acquisition and app store optimisation. Be ready to discuss your strategies and how you've turned data into successful campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace App Growth Specialist - (ASO & UA) in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of App Growth Specialist. Highlight your experience in user acquisition and ASO, and don’t forget to mention any specific campaigns you've led that resulted in growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about growth marketing and how your skills align with our mission. Be sure to include examples of how you've turned data into actionable strategies.
Show Off Your Analytical Skills: Since this role is all about data-driven decisions, make sure to showcase your analytical experience. Mention tools like Firebase or any metrics you've monitored, and how they influenced your campaigns.
Apply Through Our Website: We love seeing applications come through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at Nextech Group Limited
✨Know Your Metrics
Familiarise yourself with key performance indicators like CPI, CPA, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive user acquisition and optimise app store listings.
✨Showcase Your ASO Skills
Prepare examples of your experience with App Store Optimisation. Highlight specific strategies you've implemented that improved visibility and conversion rates for mobile apps.
✨Be Creative with Campaigns
Think of innovative campaign ideas you could bring to the table. Discuss any experiments you've run with ad creatives or landing pages, and how those insights led to actionable improvements.
✨Collaboration is Key
Emphasise your ability to work with cross-functional teams. Share experiences where you've aligned marketing strategies with product updates, showcasing your communication skills and teamwork.