Senior Sales Manager in London

Lead revenue growth in the high-stakes world of iGaming, while building repeatable, predictable sales operations.

We are looking for a Senior Sales Manager to build and scale a global B2B revenue engine, owning the Go-To-Market strategy, multi-geo expansion, pipeline performance, and the development of a high-performing sales team. The Senior Sales Manager will be responsible for developing and executing commercial strategy across priority regions, driving new business acquisition, strengthening strategic partnerships, and ensuring accurate forecasting and disciplined pipeline management.

Key Responsibilities:

• Go-To-Market strategy & multi-geo expansion: Building and continuously refining a clear GTM roadmap for priority regions, including ICP definition, segmentation, sales motion, and partner strategy; Continuously realigning sales execution based on performance, including stop-loss governance.
• Revenue growth & deal execution: Generating new leads and establishing strategic partnerships through proactive outreach, networking, and ongoing communication; Leading customer meetings, delivering compelling product presentations/demos, and running negotiations through to signature; Building, maintaining, and optimising customer and prospect databases to support long-term performance and retention.
• Sales leadership & team performance: Building and scaling a high-performing sales function: hiring plan, enablement, coaching routines, and a culture of accountability and improvement; Setting and adjusting performance metrics for the sales team, tracking progress, and ensuring targets are met.
• Sales operations, forecasting & reporting: Owning CRM, pipeline hygiene, forecasting accuracy, and reporting cadence; Tracking performance, analysing sales activity, and compiling weekly/monthly reports highlighting progress, risks, and next steps.
• Cross-functional alignment & market presence: Building effective cross-functional relationships with Product, Marketing, Account Management, Ops, and leadership to ensure a cohesive commercial approach; Representing the company at industry conferences and exhibitions, organising participation, and ensuring commercial outcomes from event activity; Participating in interviews, live speaking engagements, collaborating with PR, and leveraging personal business network to support growth.

Required Skills & Experience:

• 5 to 7 years of experience in senior sales leadership roles (Senior Sales Manager, VP-level, or similar);
• Proven track record of successfully achieving and exceeding sales targets and driving revenue growth for a B2B iGaming product;
• Demonstrable experience leading the full sales cycle: lead generation, qualification, discovery, proposal, negotiation, closing, and handover;
• Excellent negotiation, communication, and presentation skills across diverse audiences (including C-level stakeholders);
• Strong planning, organisational, and results-oriented approach, with the ability to translate multi-quarter outcomes into near-term milestones;
• Advanced analytical and critical thinking skills to identify opportunities, diagnose funnel leakage, and improve processes;
• Ownership mindset: proactive, hands-on approach, with accountability for outcomes and execution quality;
• Willingness and flexibility to travel internationally on short notice to secure key deals and represent the company;
• Fluent English (written and verbal);
• CRM ownership and discipline (Salesforce, HubSpot, or equivalent);
• Pipeline analytics and forecasting tools (CRM reporting, BI dashboards, or equivalent);
• Prospecting and outreach tooling (LinkedIn Sales Navigator or equivalent).

Will be a plus:

• Experience selling multi-geo, where regulations, local market realities, and procurement cycles differ by region;
• Strong public speaking confidence and experience representing a company at events, panels, webinars, and media opportunities;
• Existing network of relevant B2B decision-makers and partners.

The company guarantees you the following benefits:

• Global Collaboration: Join an international team where everyone treats each other with respect and moves towards the same goal;
• Autonomy and Responsibility: Enjoy the freedom and responsibility to make decisions without the need for constant supervision;
• Competitive Compensation: Receive competitive salaries reflective of your expertise and knowledge as our partner seeks top performers;
• Flexible Work Schedule: Focus on performance, not hours, with a flexible work schedule that promotes a results-oriented approach;
• Unlimited Paid Time Off: Prioritise work-life balance with unlimited paid vacation and sick leave days to prevent burnout;
• Career Development: Access continuous learning and career development opportunities to enhance your professional growth;
• Corporate Culture: Experience a vibrant corporate atmosphere with exciting parties and team-building events throughout the year;
• Referral Bonuses: Refer talented friends and receive a bonus after they successfully complete their probation period;
• Medical Insurance Support: Choose the right private medical insurance and receive compensation (full or partial) based on the cost;
• Flexible Benefits: Customise your compensation by selecting activities or expenses you'd like the company to cover, such as a gym subscription, language courses, Netflix subscription, spa days, and more;
• Education Foundation: Participate in a biannual raffle for a chance to learn something new unrelated to your job as part of your commitment to ongoing education.

Interview process:

• HR Interview with the Recruiter;
• A 2-hour Final interview with the team.