Stafford, Staffordshire (hybrid, with UK travel to clients and prospects)
Full time, permanent
Reports to the CEO
next² is a Microsoft Solutions Partner and managed service provider based at Staffordshire Technology Park. We run a 24x7 Network Operations Centre and deliver managed IT, cyber security, Microsoft 365 and Azure services to mid-market organisations across healthcare, manufacturing and professional services.
We are now recruiting a Sales Director to own and scale new business growth as the company moves from its current base towards a larger group ambition, through both organic growth and acquisition. This is a hands-on, senior commercial role for someone who wants to build the sales engine of a fast-growing MSP, not inherit one.
At a glance
Sales Director
Stafford, Staffordshire (hybrid, with UK travel to clients and prospects)
Full time, permanent
Reports to the CEO
next² is a Microsoft Solutions Partner and managed service provider based at Staffordshire Technology Park. We run a 24x7 Network Operations Centre and deliver managed IT, cyber security, Microsoft 365 and Azure services to mid-market organisations across healthcare, manufacturing and professional services.
We are now recruiting a Sales Director to own and scale new business growth as the company moves from its current base towards a larger group ambition, through both organic growth and acquisition. This is a hands-on, senior commercial role for someone who wants to build the sales engine of a fast-growing MSP, not inherit one.
At a glance
Basic salary -Circa £75,000 per annum
Commission - 10% of new business sales, uncapped
On-target earnings - Circa £125,000 in year one (based on circa £500,000 of new business sales)
Location - Stafford head office, hybrid working, regular travel to prospects and clients across the UK
Reporting line - Chief Executive Officer, working alongside the Technical Director and the senior leadership team
About Us
Next2IT was founded in 2020 and has grown into a profitable, founder-led managed service provider trusted by organisations in regulated and operationally critical sectors. We are a Microsoft Solutions Partner, hold Cyber Essentials Plus and ISO 27001, and operate our own 24x7 NOC from Stafford.
Our slogan is Tech You Can Trust. People You'll Like. Results You Can Rely On. We win and keep clients by combining enterprise-grade engineering with a service culture that mid-market businesses rarely get from larger providers.
What we deliver
- Managed IT services and 24x7 service desk and NOC operations
- Cyber security, including Microsoft Defender, Sentinel SIEM, Cyber Essentials Plus and ISO 27001 readiness
- Microsoft 365, Azure landing zones, cloud migration and Azure PaaS replatforming
- Network and connectivity, including FortiGate security, Wi-Fi and SD-WAN
- Microsoft CSP licensing, backup and business continuity
- Project delivery, discovery, low-level design and ongoing managed service for mid-market and enterprise clients
Where we are going
The business has a clear growth strategy: scale organically through a repeatable new business engine and accelerate through a buy-and-build programme acquiring into our group of businesses. The Sales Director is a cornerstone hire in that plan and will have a genuine seat at the leadership table, with the opportunity to shape strategy, investment and ways of working as the group develops.
The Role
You will own the new business number for next², building and running the sales function end to end. In year one the focus is on landing new business across managed services, cyber security, cloud projects and licensing, while putting in place the pipeline discipline, partner relationships and go-to-market structure that will support growth well beyond that.
Key responsibilities
- Own and deliver the annual new business sales target, with full accountability for pipeline, forecast accuracy and close rate
- Build and execute the go-to-market plan for managed services, cyber security, Microsoft 365 and Azure, targeting mid-market organisations in healthcare, manufacturing and professional services
- Generate and qualify opportunities through direct prospecting, networking, referrals, channel partners and tender and framework responses
- Lead complex, consultative sales cycles from first meeting through discovery, proposal, commercial negotiation and contract signature
- Work closely with the CEO and Technical Director to shape propositions, pricing and commercial models that are competitive and profitable
- Own the Dynamics 365 Sales CRM: pipeline hygiene, activity reporting and a weekly forecast the leadership team can rely on
- Develop the Microsoft partner relationship and distributor channel to drive co-sell, incentives and referral opportunities
- Represent next² at industry events, partner forums and client executive meetings as a credible senior voice on IT and cyber strategy
- Lead bid and tender responses, coordinating technical, service and commercial contributors to produce winning submissions
- Hand over won business cleanly to the delivery and managed service teams, and stay close to strategic accounts to drive expansion
- As the business scales, recruit, coach and lead a sales and business development team, and support commercial due diligence on acquisition targets
About You
You are an accomplished IT services salesperson who has sold managed services, cyber security and Microsoft cloud solutions into mid-market organisations, and you are ready to take ownership of the whole number rather than a patch. You are as comfortable in a boardroom as you are building a pipeline from scratch, and you are motivated by a reward model that pays directly for the results you deliver.
Essential
- A proven track record of consistently achieving new business targets in a managed service provider, IT services or Microsoft partner environment
- Experience selling managed IT, cyber security, Microsoft 365 and Azure services with typical annual contract values from £50,000 to £500,000
- Demonstrable success in winning new logos through self-generated pipeline, not solely inbound or account management
- Strong consultative and commercial skills: discovery, solution shaping with technical colleagues, pricing, negotiation and contracting
- Credibility with CIOs, IT directors, finance directors and business owners, with the ability to articulate business value as well as technology
- Disciplined use of CRM and forecasting, ideally Microsoft Dynamics 365 Sales
- Experience of structured procurement, tenders and framework bids
- Based within a commutable distance of Stafford, with a full UK driving licence and willingness to travel
Desirable
- Experience of the Microsoft partner ecosystem, CSP licensing and distributor channels
- Exposure to regulated sectors such as healthcare, or to manufacturing and professional services clients
- Experience of building or leading a sales team in a scaling business
- Involvement in M&A, commercial due diligence or post-acquisition integration of acquired client bases
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