Own and scale new business for a fast-growing MSP with a buy-and-build ambition. Build the sales engine, not inherit one.
About the role
Next2IT is a Microsoft Solutions Partner and managed service provider based at Staffordshire Technology Park. We run a 24×7 Network Operations Centre and deliver managed IT, cyber security, Microsoft 365 and Azure services to mid-market organisations across healthcare, manufacturing and professional services. Founded in 2020, we're profitable, founder-led, and hold Cyber Essentials Plus and ISO 27001.
We're recruiting a Sales Director to own and scale new business growth as the company moves from its current base towards a larger group ambition, through both organic growth and acquisition. You'll own the new business number end to end: landing managed services, cyber security, cloud project and licensing deals in year one, while putting in place the pipeline discipline, partner relationships and go-to-market structure that support growth well beyond it.
This is a hands-on, senior commercial role reporting to the CEO, working alongside the Technical Director and the senior leadership team. It's a cornerstone hire in our growth plan, with a genuine seat at the leadership table and the opportunity to shape strategy, investment and ways of working as the group develops.
What you'll be doing
- Own and deliver the annual new business sales target, with full accountability for pipeline, forecast accuracy and close rate
- Build and execute the go-to-market plan for managed services, cyber security, Microsoft 365 and Azure, targeting mid-market organisations in healthcare, manufacturing and professional services
- Generate and qualify opportunities through direct prospecting, networking, referrals, channel partners and tender and framework responses
- Lead complex, consultative sales cycles from first meeting through discovery, proposal, commercial negotiation and contract signature
- Work closely with the CEO and Technical Director to shape propositions, pricing and commercial models that are competitive and profitable
- Own the Dynamics 365 Sales CRM: pipeline hygiene, activity reporting and a weekly forecast the leadership team can rely on
- Develop the Microsoft partner relationship and distributor channel to drive co-sell, incentives and referral opportunities
- Represent Next2IT at industry events, partner forums and client executive meetings as a credible senior voice on IT and cyber strategy
- Lead bid and tender responses, coordinating technical, service and commercial contributors to produce winning submissions
- Hand over won business cleanly to the delivery and managed service teams, and stay close to strategic accounts to drive expansion
- As the business scales, recruit, coach and lead a sales and business development team, and support commercial due diligence on acquisition targets
What we're looking for
- A proven track record of consistently achieving new business targets in a managed service provider, IT services or Microsoft partner environment
- Experience selling managed IT, cyber security, Microsoft 365 and Azure services with typical annual contract values from £50,000 to £500,000
- Demonstrable success in winning new logos through self-generated pipeline, not solely inbound or account management
- Strong consultative and commercial skills: discovery, solution shaping with technical colleagues, pricing, negotiation and contracting
- Credibility with CIOs, IT directors, finance directors and business owners, with the ability to articulate business value as well as technology
- Disciplined use of CRM and forecasting, ideally Microsoft Dynamics 365 Sales
- Experience of structured procurement, tenders and framework bids
- Based within a commutable distance of Stafford, with a full UK driving licence, willingness to travel and the right to work in the UK
- Experience of the Microsoft partner ecosystem, CSP licensing and distributor channels
- Exposure to regulated sectors such as healthcare, or to manufacturing and professional services clients
- Experience of building or leading a sales team in a scaling business
- Involvement in M&A, commercial due diligence or post-acquisition integration of acquired client bases
Package and reward
Basic salary £75,000 per annum
Commission 10% of new business sales value, uncapped, paid against invoiced and contracted business
Year one OTE Circa £125,000 based on circa £500,000 of new business sales; earnings are uncapped above target
Long-term value For the right individual there is scope to participate in long-term value creation as the group executes its growth and acquisition strategy
Working pattern Hybrid, based from our Stafford head office with travel to clients and prospects across the UK
Other benefits Workplace pension, company laptop and mobile, and the tools and support of a 24×7 technical operation behind every sale
What you'll get
20 days holiday plus bank holidays (rising to 22 after your first full year), paid certifications and training, hybrid workingwhere the role allows, team events, and a clear progression path. More on life atNext2IT, our culture and our full benefits over on the careers page .Next2IT is an equal opportunities employer.
Sales Director in Stafford employer: NEXT2IT LTD
Next2IT is an excellent employer for aspiring IT professionals, offering a dynamic work culture that fosters growth and innovation. As an Infrastructure Engineer Apprentice, you'll benefit from hands-on training in both on-premises and cloud services, with clear pathways for career advancement into higher engineering roles or cloud architecture. Located in a vibrant tech hub, the company promotes a collaborative environment where employees are encouraged to develop their skills and contribute to exciting projects.
