At a Glance
- Tasks: Lead a team to drive data-led decisions and optimise customer experiences.
- Company: Join NEXT, a leading FTSE-100 retail company with over 35,000 employees.
- Benefits: Enjoy perks like 25% off products, performance bonuses, and on-site nursery.
- Other info: Flexible working options and support for workplace adjustments available.
- Why this job: Be part of a dynamic team shaping the future of eCommerce through data insights.
- Qualifications: Proven experience in web analytics management and strong leadership skills required.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
We are looking for a Web Analytics Manager to join our eCommerce Data team at NEXT Head Office in Enderby, Leicestershire. The role offers a competitive salary range, private medical insurance, a company bonus, and a company car, among other benefits.
About the role
You will lead a team of seven individuals within the web analytics team in the ecommerce department. You will mentor and develop data analysts and developers specialising in web analytics data implementation and UX analytics, including test and learn. You will act as the bridge between the web analytics team and key stakeholders such as the digital product team, CRO team, system development team, and external platform providers and agencies.
Web Analytics Platform Management
- Lead the implementation and optimisation of web analytics platforms, including Google Analytics, Firebase, Google Tag Manager, Contentsquare, Google Cloud, and ObservePoint.
- Collaborate with stakeholders to define business requirements, shape analytics projects, and create structured roadmaps.
- Build, develop, and maintain data models; anticipate future demands related to data and technology and plan ahead solutions that meet the needs.
- Transfer knowledge of the digital data delivery processes to business requirements and team workload and priority management.
UX Analytics and Test & Learn Analysis
- Develop, own, and define analysis of site user journey to maximise business sales impact in funnel progression.
- Define, create, measure, and communicate key performance indicators (KPIs) for digital product development.
- Collaborate with the Conversion optimisation team to guide experimentation from user journey analysis and measure the impact of operational changes.
- Deliver clear and actionable insights based on data analysis to improve website usability and customer engagement to a range of audiences.
About you
- Proven experience in managing a team of web analytics professionals, setting priorities, and ensuring high-quality output.
- In-depth knowledge of the digital data and product development cycle.
- Experience in conducting UX analytics and site conversion optimisation analysis.
- Data and business acumen with a deep understanding of data architecture and web analytics implementation.
- Excellent leadership and communication skills to effectively collaborate with cross-functional teams and senior management.
- Ability to communicate complex data and insights in simple language, focusing on key findings and answering the “so what?” question.
- Excellent stakeholder management skills and ability to manage multiple tasks and meet tight deadlines.
- Leadership & team management: develop a high performing analytics team and technical individuals.
- Deep knowledge of web analytics and data platforms, e.g. Google Analytics 4, Adobe Analytics, Contentsquare, Google Marketing, Azure, Databricks, Google Cloud.
Benefits
- 25% off most NEXT, MADE, Lipsy, Gap and Victoria’s Secret products (when purchased through NEXT).
- Company performance based bonus.
- Sharesave scheme.
- On-site nursery available.
- 10% off most partner brands and up to 15% off Branded Beauty.
- Early VIP access to sale stock.
- Access to fantastic discounts at our Staff Shops.
- Restaurants with great food at amazing prices.
- Access to a digital GP and other free health and wellbeing services.
- Free on-site parking.
- Financial Wellbeing – Save, track and enhance your financial wellbeing.
- Apprenticeship – Grow and develop on the job whilst gaining a qualification.
- Direct to Work – Discount online and instore, collect your items the next day for free from your place of work or local store.
- Support Networks – Access to Network Groups to empower and celebrate each other.
- Wellhub – Discounted flexible monthly gym memberships, with apps, PT sessions and more.
EEO Statement and Workplace Adjustments
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, please include ‘Workplace Adjustments’ in the subject line when emailing headoffice_careers@next.co.uk or call us on 0116 284 2486 and leave a voicemail.
Web Analytics Manager in Leicester employer: Next
Next is an exceptional employer, offering a vibrant work culture that prioritises employee growth and well-being. Based in Enderby, Leicestershire, the company provides competitive salaries, comprehensive benefits including private medical insurance, and a supportive environment for professional development, making it an ideal place for those seeking meaningful and rewarding careers in web analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Web Analytics Manager in Leicester
✨Get to Grips with Data Visualisation Tools
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✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Next!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
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We think you need these skills to ace Web Analytics Manager in Leicester
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Next, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Next
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Next’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
