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For Companies At a Glance
- Tasks: Lead a team to drive data-led decisions and optimise customer experiences.
- Company: Join NEXT, a leading FTSE-100 retail company with over 35,000 employees.
- Benefits: Enjoy perks like 25% off products, performance bonuses, and on-site nursery.
- Why this job: Be part of a dynamic team shaping the future of eCommerce through data insights.
- Qualifications: Proven experience in web analytics management and strong leadership skills required.
- Other info: Flexible working options and support for workplace adjustments available.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
We are looking for a Web Analytics Manager to join our eCommerce Data team at NEXT Head Office in Enderby, Leicestershire. The role offers a competitive salary range, private medical insurance, a company bonus, and a company car, among other benefits.
About the role
You will lead a team of seven individuals within the web analytics team in the ecommerce department. You will mentor and develop data analysts and developers specialising in web analytics data implementation and UX analytics, including test and learn. You will act as the bridge between the web analytics team and key stakeholders such as the digital product team, CRO team, system development team, and external platform providers and agencies.
Web Analytics Platform Management
- Lead the implementation and optimisation of web analytics platforms, including Google Analytics, Firebase, Google Tag Manager, Contentsquare, Google Cloud, and ObservePoint.
- Collaborate with stakeholders to define business requirements, shape analytics projects, and create structured roadmaps.
- Build, develop, and maintain data models; anticipate future demands related to data and technology and plan ahead solutions that meet the needs.
- Transfer knowledge of the digital data delivery processes to business requirements and team workload and priority management.
UX Analytics and Test & Learn Analysis
- Develop, own, and define analysis of site user journey to maximise business sales impact in funnel progression.
- Define, create, measure, and communicate key performance indicators (KPIs) for digital product development.
- Collaborate with the Conversion optimisation team to guide experimentation from user journey analysis and measure the impact of operational changes.
- Deliver clear and actionable insights based on data analysis to improve website usability and customer engagement to a range of audiences.
About you
- Proven experience in managing a team of web analytics professionals, setting priorities, and ensuring high-quality output.
- In-depth knowledge of the digital data and product development cycle.
- Experience in conducting UX analytics and site conversion optimisation analysis.
- Data and business acumen with a deep understanding of data architecture and web analytics implementation.
- Excellent leadership and communication skills to effectively collaborate with cross-functional teams and senior management.
- Ability to communicate complex data and insights in simple language, focusing on key findings and answering the “so what?” question.
- Excellent stakeholder management skills and ability to manage multiple tasks and meet tight deadlines.
- Leadership & team management: develop a high performing analytics team and technical individuals.
- Deep knowledge of web analytics and data platforms, e.g. Google Analytics 4, Adobe Analytics, Contentsquare, Google Marketing, Azure, Databricks, Google Cloud.
Benefits
- 25% off most NEXT, MADE, Lipsy, Gap and Victoria’s Secret products (when purchased through NEXT).
- Company performance based bonus.
- Sharesave scheme.
- On-site nursery available.
- 10% off most partner brands and up to 15% off Branded Beauty.
- Early VIP access to sale stock.
- Access to fantastic discounts at our Staff Shops.
- Restaurants with great food at amazing prices.
- Access to a digital GP and other free health and wellbeing services.
- Free on-site parking.
- Financial Wellbeing – Save, track and enhance your financial wellbeing.
- Apprenticeship – Grow and develop on the job whilst gaining a qualification.
- Direct to Work – Discount online and instore, collect your items the next day for free from your place of work or local store.
- Support Networks – Access to Network Groups to empower and celebrate each other.
- Wellhub – Discounted flexible monthly gym memberships, with apps, PT sessions and more.
EEO Statement and Workplace Adjustments
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, please include ‘Workplace Adjustments’ in the subject line when emailing headoffice_careers@next.co.uk or call us on 0116 284 2486 and leave a voicemail.
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Web Analytics Manager employer: Next
Contact Detail:
Next Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Analytics Manager
✨Tip Number 1
Familiarise yourself with the specific web analytics tools mentioned in the job description, such as Google Analytics and Contentsquare. Having hands-on experience or certifications in these platforms can set you apart from other candidates.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Be ready to discuss how you mentored team members and drove data-led decision-making in previous roles.
✨Tip Number 3
Understand the eCommerce landscape and be prepared to discuss current trends and challenges in web analytics. This knowledge will demonstrate your passion for the industry and your ability to contribute valuable insights.
✨Tip Number 4
Network with professionals in the field of web analytics and eCommerce. Engaging with others in the industry can provide you with insider information about the role and may even lead to referrals.
We think you need these skills to ace Web Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in web analytics and team management. Use keywords from the job description to demonstrate that you meet the specific requirements for the Web Analytics Manager role.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about web analytics and how your previous experiences align with the responsibilities outlined in the job description. Be sure to mention your leadership skills and ability to drive data-led decisions.
Showcase Your Technical Skills: Clearly list your proficiency with web analytics tools such as Google Analytics, Firebase, and Google Tag Manager. Provide examples of how you've used these tools to improve customer experiences and sales in past roles.
Highlight Stakeholder Management Experience: Discuss your experience collaborating with cross-functional teams and managing stakeholders. Provide specific examples of how you've successfully communicated complex data insights to various audiences.
How to prepare for a job interview at Next
✨Showcase Your Leadership Skills
As a Web Analytics Manager, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed and developed teams in the past.
✨Demonstrate Your Technical Knowledge
Familiarise yourself with the web analytics platforms mentioned in the job description, such as Google Analytics and Firebase. Be ready to discuss your experience with these tools and how you've used them to drive data-led decisions.
✨Prepare for Stakeholder Management Questions
You'll need to collaborate with various teams. Think of examples where you've effectively communicated complex data insights to non-technical stakeholders and how you ensured alignment on project goals.
✨Understand the Business Impact
Be ready to articulate how your work in web analytics can directly impact sales and customer experience. Prepare to discuss key performance indicators (KPIs) you've defined in previous roles and their outcomes.
