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For Companies At a Glance
- Tasks: Lead social media campaigns and content creation for trendy fashion brands.
- Company: Join NEXT, the UK's largest fashion retailer with dynamic brands like Lipsy.
- Benefits: Enjoy a full-time role with opportunities for growth and creativity in a vibrant team.
- Why this job: Be part of a fresh, energetic culture that values creativity and storytelling.
- Qualifications: Experience in marketing, especially in fashion or beauty, is essential.
- Other info: Manage a small team and collaborate across various departments to ensure brand consistency.
The predicted salary is between 28800 - 43200 £ per year.
Social Media Marketing Manager – Love & Roses/ Friends Like These
Join to apply for the Social Media Marketing Manager – Love & Roses/ Friends Like These role at Next
Social Media Marketing Manager – Love & Roses/ Friends Like These
Join to apply for the Social Media Marketing Manager – Love & Roses/ Friends Like These role at Next
Recruiting exceptional talent to join Lipsy, Next Beauty, GAP UK & Victoria\’s Secret UK
We have x2 incredible opportunities to join our Marketing team based in London. Joining either our Love & Roses or Friends Like These team, you will lead the day-to-day execution of your brand and campaign activity, ensuring our storytelling, content and influencer strategies are aligned, dynamic, and distinctly on brand. With a strong social-first mindset, you’ll bring energy and creative vision to every touchpoint — from campaign planning to content production — helping to bring our brand to life in a fresh and engaging way.
Wholly Owned Brands
Founded in 1998, Lipsy started as one brand with a big dream. Acquired by NEXT in 2008, the UK’s biggest fashion retailer, we’ve now grown into three dynamic London-based fashion brands, each with their own distinct style and story, known as NEXT Wholly Owned Brands.
Lipsy
Our Lipsy customer is a leading lady; a woman who never says no to a touch of glamour – and why would she, when the world is her catwalk
Love and Roses
Love & Roses is for the woman who isn’t afraid to push boundaries, she’ll set her own trend, with unique styles, playful prints and fabulous fabrics at her core.
Friends Like These
Friends Like These is for the go-getter – she’s strong, feminine and always on the move, so we offer her a gorgeous wardrobe line-up she can bank on every time.
Role Purpose
As Social Media Marketing Manager, you will lead the day-to-day execution of brand and campaign activity, ensuring our storytelling, content and influencer strategies are aligned, dynamic, and distinctly on brand. With a strong social-first mindset, you’ll bring energy and creative vision to every touchpoint — from campaign planning to content production — helping to bring our brand to life in a fresh and engaging way.
Role Responsibilities
- Lead the delivery of integrated marketing campaigns across social, email, and influencer channels
- Manage and support two direct reports: the Marketing & Social Media Executive and Content Creator
- Support and optimise both paid and organic social media performance, understanding what drives engagement and results
- Partnering with PR to evolve the influencer & partnerships strategy, cultivating meaningful brand associations
- Act as a brand guardian, maintaining Lipsy\’s voice and visual identity across all marketing channels
- Brief and direct social shoots, from initial briefing through to on-set direction
- Collaborate closely with PR, ecommerce, creative, buying, and design teams to ensure brand consistency
- Bring product stories to life through engaging, audience-first social content
- Stay ahead of cultural and social trends, identifying relevant creators, moments, and content opportunities
- Report on campaign performance with a balance of creative insight and data analysis – use to make future recommendations for improvement
Role Requirements
- Experience in a similar marketing or brand role, ideally within fashion, beauty or retail sectors
- Strong social-first mindset with a passion for content, culture, and storytelling
- Proven ability to brief and direct content creation across TikTok and Instagram
- Experience in managing and mentoring junior team members
- Keen trend-spotter with a sharp eye for new influencers, platforms, and visual directions
- Excellent copywriting skills and a clear understanding of brand tone of voice
- Confident using performance insights to guide content and strategy decisions
- Highly organised, proactive, and comfortable working at pace with cross-functional teams
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Public Relations, and Art/Creative
-
Industries
Retail and Retail Apparel and Fashion
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Social Media Marketing Manager - Love & Roses/ Friends Like These employer: Next
Contact Detail:
Next Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Manager - Love & Roses/ Friends Like These
✨Tip Number 1
Familiarise yourself with the Love & Roses and Friends Like These brands. Understand their unique styles, target audiences, and current marketing strategies. This knowledge will help you tailor your approach and demonstrate your passion for the brands during interviews.
✨Tip Number 2
Showcase your social media expertise by creating a portfolio of your previous campaigns. Highlight your ability to drive engagement and results through innovative content and influencer partnerships, as this aligns perfectly with the role's requirements.
✨Tip Number 3
Network with professionals in the fashion and beauty industries, especially those who have experience in social media marketing. Attend industry events or join relevant online communities to make connections that could lead to valuable insights or referrals.
✨Tip Number 4
Stay updated on the latest trends in social media and digital marketing. Being able to discuss recent developments or successful campaigns during your interview will show that you're proactive and knowledgeable about the industry.
We think you need these skills to ace Social Media Marketing Manager - Love & Roses/ Friends Like These
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand the Love & Roses and Friends Like These brands. Familiarise yourself with their unique styles, target audiences, and current marketing strategies. This knowledge will help you tailor your application to demonstrate how you can contribute to their vision.
Showcase Relevant Experience: In your CV and cover letter, highlight your experience in social media marketing, particularly within the fashion or beauty sectors. Provide specific examples of campaigns you've led or contributed to, focusing on your role in content creation and influencer partnerships.
Demonstrate a Social-First Mindset: Emphasise your passion for social media and content creation. Discuss your familiarity with platforms like TikTok and Instagram, and how you've used them to engage audiences. Mention any successful strategies you've implemented that align with a social-first approach.
Craft a Compelling Cover Letter: Your cover letter should reflect your personality and enthusiasm for the role. Use it to tell a story about your journey in marketing, your creative vision, and how you can bring energy to the Love & Roses or Friends Like These teams. Make sure to align your tone with the brand's voice.
How to prepare for a job interview at Next
✨Showcase Your Social-First Mindset
Make sure to highlight your understanding of social media trends and how they can be leveraged for brand storytelling. Prepare examples of past campaigns where you successfully engaged audiences through innovative content.
✨Demonstrate Leadership Skills
As a Social Media Marketing Manager, you'll be managing a team. Be ready to discuss your experience in mentoring and guiding junior team members, and share specific instances where your leadership made a positive impact on a project.
✨Bring Data to the Table
Familiarise yourself with performance metrics and analytics tools. Be prepared to discuss how you've used data insights to inform your content strategy and improve campaign performance in previous roles.
✨Align with Brand Values
Research Love & Roses and Friends Like These thoroughly. Understand their brand voice and visual identity, and think about how you can contribute to maintaining and enhancing these elements in your role.