Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead email marketing campaigns and enhance eCRM programs for NEXT.
- Company: NEXT is a leading UK fashion retailer with a global presence and rapid growth.
- Benefits: Enjoy flexible working, discounts, bonuses, and access to health services.
- Why this job: Join a dynamic team, influence impactful communications, and grow your career in a thriving company.
- Qualifications: 3+ years in email marketing, strong communication skills, and experience with CRM platforms required.
- Other info: Work from our inspiring Leicestershire office with opportunities for professional development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Senior CRM Marketing Executive role at Next
Join to apply for the Senior CRM Marketing Executive role at Next
Job Description
We are looking for a Senior CRM Marketing Executive to join our Digital Marketing eCommerce team. Based at Next Head Office in Enderby, Leicestershire with a competitive salary range and great benefits!
Job Description
We are looking for a Senior CRM Marketing Executive to join our Digital Marketing eCommerce team. Based at Next Head Office in Enderby, Leicestershire with a competitive salary range and great benefits!
At NEXT, not only are we one of the UK’s largest fashion retailers, but we’re also one of the largest listed companies, full-stop. Selling our products and thousands of world-famous brands, both in-store and online UK and Internationally. What’s more, we’re growing. Fast. And it’s the kind of growth and investment that is exciting for everyone in our business.
About the role:
As the Senior Email Marketing Executive within the Digital Marketing eCommerce team, utilising your experience you will focus on the execution and enhancement of our eCRM programs for NEXT. You will play a pivotal part in the team and will be responsible for developing and delivering impactful email communications across all markets and segments.
What else is involved?
- Develop and execute email marketing campaigns including the set-up, testing, scheduling, and deployment of one-time, recurring, and triggered campaigns
- Drive the email strategy and wider communication plans for some of our key markets
- Utilizing data to build customer segmentations and targeting (with support from data science/analytics team)
- Encourage data quality improvements and best practices
- Perform ongoing A/B testing to improve campaign performance
- Monitor, track, and communicate campaign results with stakeholders and provide actionable insights and improvements for future development
- Influence high quality email content through our internal Design team, bringing impactful messages to life with email best practice in mind
- Constantly research digital communications best practices, trends and technologies
- Reporting to the Digital Communications Lead with potential responsibility for a small team.
You’ll be doing all this from our Leicestershire Head Office. Our offices are inspiring, yes. But we understand that life happens. So, we’re big on making sure your work, works for you which is why we offer flexible working.
About you:
- Proven ability in marketing/communications with 3+ years relevant email marketing experience
- Excellent written and confident verbal communication skills – dealing with senior stakeholders daily
- Proven ability to build excellent relationships with a range of internal and external stakeholders/teams
- Proven ability to effectively operationally / project manage teams to deliver projects
- Experience of utilising CRM/ email service platforms such as Bloomreach
- Ability to understand data and reports to highlight key takeouts and actions
- Good knowledge of retailer e-commerce objectives and ways of working
- Excellent analytical, organisational, project management and time management skills
- Self-motivated with the ability to prioritise tasks and take ownership of activity, which involves being able to multitask across a number of projects
- Proven attention to detail
- Able to manage and confidently present to multiple senior stakeholders
- Effective team player; can do attitude
- Intermediate level user of G-Suite including sheets
- Possess strong analytical and problem-solving skills
- Intermediate level user of Excel/Sheets
- Experience working with HTML
- Excellent leadership
About Us
You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!
About The Team
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria\’s Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing – Save, track and enhance your financial wellbeing
- Apprenticeship – Grow and develop on the job whilst gaining a qualification
- Direct to Work – Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks – Access to Network Groups to empower and celebrate each other
- Wellhub – Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email headoffice_careers@next.co.uk (please include \’Workplace Adjustments\’ in the subject line), or call us on 0116 284 2486 and leave a voicemail.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Business Development and Sales
-
Industries
Retail
Referrals increase your chances of interviewing at Next by 2x
Sign in to set job alerts for “Customer Relationship Management Executive” roles.
Customer Relationship Management Manager
Nottingham, England, United Kingdom 5 days ago
Nottingham, England, United Kingdom 4 days ago
Derby, England, United Kingdom 4 days ago
Narborough, England, United Kingdom 1 week ago
Donisthorpe, England, United Kingdom 1 week ago
Nottingham, England, United Kingdom 2 weeks ago
Derby, England, United Kingdom 1 month ago
Nottingham, England, United Kingdom 5 days ago
Volunteer Senior Marketing Executive to shape strategy for growing charity and choir | Kainé Management
Nottingham, England, United Kingdom 3 days ago
Highly Specialised Cardiac Physiologist CRM
Coventry, England, United Kingdom 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Senior CRM Marketing Executive employer: Next
Contact Detail:
Next Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Marketing Executive
✨Tip Number 1
Familiarise yourself with NEXT's brand and values. Understanding their unique selling points and customer demographics will help you tailor your approach during interviews, showcasing how your experience aligns with their goals.
✨Tip Number 2
Network with current or former employees of NEXT on platforms like LinkedIn. Engaging in conversations can provide you with insider knowledge about the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Stay updated on the latest trends in email marketing and CRM strategies. Being able to discuss recent developments or successful campaigns during your interview will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare specific examples of your past successes in email marketing. Highlighting measurable outcomes from your previous roles will help you stand out as a candidate who can deliver results for NEXT.
We think you need these skills to ace Senior CRM Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and CRM. Use keywords from the job description to demonstrate that you meet the requirements for the Senior CRM Marketing Executive role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of eCRM strategies. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive marketing decisions. Highlight any experience with A/B testing and campaign performance tracking.
Highlight Team Collaboration: Emphasise your ability to work with various stakeholders. Provide examples of successful projects where you collaborated with design teams or other departments to achieve marketing goals.
How to prepare for a job interview at Next
✨Know Your CRM Tools
Familiarise yourself with the CRM and email service platforms mentioned in the job description, such as Bloomreach. Be prepared to discuss your experience with these tools and how you've used them to drive successful email marketing campaigns.
✨Showcase Your Analytical Skills
Since the role involves data analysis, be ready to talk about how you've used data to inform your marketing strategies. Bring examples of A/B testing you've conducted and the insights gained from campaign performance metrics.
✨Prepare for Stakeholder Engagement
The position requires excellent communication skills, especially with senior stakeholders. Think of examples where you've successfully managed relationships and communicated effectively in previous roles, and be ready to share these during the interview.
✨Demonstrate Your Project Management Experience
Highlight your ability to manage multiple projects simultaneously. Prepare to discuss specific instances where you've led a project from inception to completion, focusing on your organisational skills and attention to detail.