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- Tasks: Create engaging content and optimise websites for top brands like Victoria’s Secret and GAP.
- Company: Join NEXT, a leading UK fashion retailer with a global presence.
- Benefits: Enjoy discounts, bonuses, and access to health and wellbeing services.
- Why this job: Be part of a dynamic SEO team and make a real impact on brand visibility.
- Qualifications: Proven SEO experience and excellent writing skills are essential.
- Other info: Flexible working environment with opportunities for career growth.
The predicted salary is between 30000 - 42000 £ per year.
We are looking for an SEO Executive to join our Total Platform team at NEXT, based from NEXT Head Office in Leicestershire! You may know NEXT, the UK and International eCommerce and retail giant, but did you know we are also experiencing rapid growth with our Total Platform business model. We fully manage websites for Victoria’s Secret (UK & Ireland), REISS, GAP (UK), JoJo Maman Bébé, Joules & FatFace.
About The Role
You’ll be part of NEXT’s fast growing SEO team - our largest online channel. This is a content‑led role with roughly a 60/40 split between copywriting and SEO, focused primarily on on‑page optimisation. Any technical SEO knowledge would be a welcome bonus. Leveraging keyword research, you will write engaging, on‑brand content for NEXT and our Total Platform partner brands. You will also be instrumental in implementing the wider organic strategy across Total Platform’s brand portfolio. It’s a hands‑on role with the support of the wider SEO team.
What You’ll Take On
- Create high‑quality content across our portfolio of websites, including editorials, on‑page copy, category descriptions, metadata, and blog content.
- Write in each brand’s tone of voice, maintaining consistency across all output.
- Conduct keyword research and gap analysis to identify content opportunities and optimise existing pages.
- Use SEO tools and keyword research data to improve and optimise existing content across our websites.
- Work with the SEO team to build and maintain a content optimisation roadmap.
- Support content strategy for link building campaigns and new Total Platform client onboarding.
- Collaborate with internal copywriting teams and external agencies, sharing SEO best practice.
- Keep stakeholders informed on progress through regular reporting and clear communication.
What you’ll bring
- Proven SEO experience, in‑house or at an agency.
- Excellent writing skills with a genuine passion for content creation.
- Experience creating on‑brand content informed by keyword research and competitor analysis.
- Comfortable using tools such as SEMRush, Ahrefs, Screaming Frog, Search Console, and similar.
- Experience working on SEO for ecommerce websites.
- Strong attention to detail and the ability to manage multiple projects under pressure.
- Up to date with current SEO trends including E‑E‑A‑T, Core Web Vitals, and AI developments.
- A team player who communicates well at all levels of the business.
- Must have a flexible attitude and the ability to work under pressure.
- Track record of analysing SEO trends and opportunities, providing and implementing recommendations to improve visibility within SERPs.
Desirable
- Experience with large B2C or fashion/lifestyle eCommerce brands.
- International SEO experience, including content optimisation across multiple markets and languages.
- Knowledge of technical SEO fundamentals.
- Experience managing external agencies.
About Us
You know Next, but did you know we’re a FTSE‑100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on‑line from over 70 countries around the world!
About The Team
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On‑site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on‑site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change. We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long‑term condition, feel free to get in touch with us by email headoffice_careers@next.co.uk (please include ‘Workplace Adjustments’ in the subject line), or call us on 0116 284 2486 and leave a voicemail.
SEO Executive in Leicester employer: Next
Contact Detail:
Next Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Executive in Leicester
✨Tip Number 1
Get your networking game on! Connect with people in the SEO field on LinkedIn or at industry events. You never know who might have a lead on that perfect job or can give you insider info about NEXT's hiring process.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best SEO projects and content pieces. This will not only impress potential employers but also give them a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like a pro! Research NEXT’s Total Platform business model and be ready to discuss how your experience aligns with their needs. Tailor your answers to highlight your SEO expertise and passion for content creation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the NEXT team!
We think you need these skills to ace SEO Executive in Leicester
Some tips for your application 🫡
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences that match the SEO Executive role. Highlight your copywriting prowess and any relevant SEO tools you've used, like SEMRush or Ahrefs.
Showcase Your Passion: Let your enthusiasm for content creation shine through! Share examples of your previous work that demonstrate your ability to write engaging, on-brand content. We love seeing creativity in action!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance. We appreciate clarity!
Apply Through Our Website: Don’t forget to submit your application via our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Next
✨Know Your SEO Basics
Before the interview, brush up on your SEO fundamentals. Make sure you can discuss key concepts like keyword research, on-page optimisation, and the latest trends in SEO. Being able to talk confidently about tools like SEMRush or Ahrefs will show that you're serious about the role.
✨Showcase Your Writing Skills
Since this role involves a lot of content creation, prepare samples of your writing that demonstrate your ability to create engaging, on-brand content. Tailor these samples to reflect the tone of voice used by NEXT and its partner brands to really impress the interviewers.
✨Prepare for Technical Questions
Expect questions about technical SEO, even if it's not your main focus. Familiarise yourself with concepts like Core Web Vitals and E-E-A-T. If you have any experience with technical SEO, be ready to share specific examples of how you've applied this knowledge in past projects.
✨Demonstrate Team Collaboration
This role requires working closely with various teams, so be prepared to discuss your experience collaborating with others. Share examples of how you've communicated SEO best practices or worked with copywriters and agencies to achieve common goals. Highlighting your teamwork skills will show that you're a great fit for their culture.