At a Glance
- Tasks: Lead SEO strategy to boost organic visibility and traffic for NEXT's eCommerce platform.
- Company: Join NEXT, a leading FTSE-100 retail company with a vibrant culture.
- Benefits: Enjoy discounts, bonuses, health services, and professional development opportunities.
- Other info: Collaborative environment with excellent career growth and support for all candidates.
- Why this job: Shape the future of eCommerce while working with innovative technologies and a dynamic team.
- Qualifications: Proven SEO expertise, technical proficiency, and strong communication skills required.
The predicted salary is between 45000 - 55000 £ per year.
We're looking for a Senior SEO Executive to join our UK eCommerce team on a 12 month FTC. Based from NEXT Head Office in Leicestershire!
The Role
As a Senior SEO Executive, you will be a driving force behind NEXT’s largest online channel, ensuring our products stand out in an ever-evolving digital landscape. Joining our high-performing UK eCommerce team in Leicestershire, you’ll lead optimisation efforts across traditional search engines and pioneering generative AI platforms (GEO). You’ll act as a strategic partner to our online trading teams and senior management, taking ownership of specific departments to boost their organic presence. Whether you’re deep-diving into data or collaborating with wider marketing squads, you’ll be supported by a team of experts and given the tools to stay at the forefront of search innovation.
What You’ll Take On
- Drive Strategy: Activate the NEXT SEO strategy to maximise organic visibility and high-quality traffic across our sites.
- Identify Opportunities: Conduct proactive keyword research and gap analysis to stay ahead of market trends.
- Innovate: Support GEO and Large Language Model (LLM) optimisation activities to prepare for the future of search.
- Collaborate & Champion: Work closely with internal teams and external agencies, acting as an SEO ambassador to ensure best practices are integrated across the business.
- Technical Excellence: Assist with technical projects, from raising and fixing bugs to implementing large-scale site enhancements.
- Report & Refine: Generate weekly and monthly reports on key KPIs, using insights to manage our backlink profile and ethical link-building efforts.
- Educate: Support the development of wider NEXT teams by sharing knowledge on SEO and GEO best practices.
What You’ll Bring
- Proven Expertise: You have a solid background in SEO, either in-house or agency-side, with a focus on delivering results for eCommerce platforms.
- Technical Proficiency: You’re comfortable using industry tools like SEMRush, Lumar, Screaming Frog, and Search Console to conduct audits and competitor analysis.
- Broader Digital Knowledge: You understand how SEO fits into the wider mix, bringing knowledge of other online marketing channels such as PPC and PLAs.
- Adaptability: You stay ahead of the curve with trends like E-E-A-T, Core Web Vitals, and AI, and you’re ready to pivot as the search landscape shifts.
- Analytical Mindset: You can turn complex data into clear, actionable recommendations that improve visibility within SERPs.
- Communication Skills: You’re a confident communicator who can translate technical SEO concepts for stakeholders at all levels.
- Team Spirit: You bring a positive, flexible attitude to the team, thriving in a fast-paced environment and working collaboratively to meet deadlines.
Join our team and help shape the future of eCommerce for some of the UK’s leading brands. If you’re ready to take the next step in your career with a fast-paced, innovative team, we’d love to see your portfolio - apply today.
About Us
You know Next, but did you know we’re a FTSE-100 retail company employing over 44,000 people across the Next group. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 450 stores, plus the Next Online and it’s now possible to buy on-line from over 80 countries around the world! So we’ve gone global!
About The Team
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change. We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email headoffice_careers@next.co.uk (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.
Senior SEO Strategist - Ecommerce & AI Growth in Leicester employer: Next
NEXT is an exceptional employer, offering a dynamic work environment at our Leicestershire Head Office where innovation meets collaboration. As part of our high-performing eCommerce team, you'll enjoy a range of benefits including generous discounts, a performance-based bonus, and opportunities for professional growth through apprenticeships and support networks. Join us to be at the forefront of eCommerce while contributing to the success of one of the UK's leading fashion retailers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Strategist - Ecommerce & AI Growth in Leicester
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already at NEXT or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Prepare a portfolio that highlights your SEO successes and innovative strategies. When you get the chance to chat with hiring managers, let your work speak for itself.
✨Tip Number 3
Stay updated on the latest trends in SEO and AI. Bring fresh ideas to the table during interviews. It shows you’re not just knowledgeable but also passionate about the field!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior SEO Strategist - Ecommerce & AI Growth in Leicester
Some tips for your application 🫡
Show Off Your SEO Skills:Make sure to highlight your proven expertise in SEO, especially for eCommerce platforms. Use specific examples from your past work to demonstrate how you've driven organic visibility and traffic.
Be Data-Driven:We love numbers! Include any relevant metrics or KPIs that showcase your analytical mindset. This could be anything from improved SERP rankings to increased organic traffic—make it count!
Tailor Your Application:Don’t just send a generic CV. Tailor your application to reflect the job description. Mention your experience with tools like SEMRush and Screaming Frog, and how you’ve used them to achieve results.
Keep It Professional Yet Personal:While we want to see your professional side, don’t forget to let your personality shine through. Show us your team spirit and adaptability, as these traits are key to thriving in our fast-paced environment.
How to prepare for a job interview at Next
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge, especially around eCommerce and AI growth. Be ready to discuss specific strategies you've implemented in the past and how they drove results. Familiarise yourself with tools like SEMRush and Screaming Frog, as they'll likely come up in conversation.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing how you've turned complex data into actionable insights. Bring examples of reports you've generated and how those insights influenced SEO strategies. This will show that you can not only analyse data but also apply it effectively.
✨Be a Team Player
Highlight your collaborative spirit during the interview. Discuss experiences where you've worked closely with other teams or stakeholders to achieve common goals. Emphasising your ability to communicate technical concepts clearly will resonate well, especially since you'll be acting as an SEO ambassador.
✨Stay Ahead of Trends
Demonstrate your adaptability by talking about how you keep up with the latest SEO trends, such as E-E-A-T and Core Web Vitals. Share any innovative strategies you've employed in response to these trends, particularly in relation to generative AI platforms, as this is a key focus for the role.
