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For Companies At a Glance
- Tasks: Drive international growth through Paid Search and Third-Party Marketplaces.
- Company: Join Next, a leading FTSE-100 fashion retailer with a vibrant culture.
- Benefits: Enjoy hybrid working, discounts, bonuses, and wellbeing services.
- Why this job: Make an impact in digital marketing while working with top brands globally.
- Qualifications: 3+ years in digital marketing, strong analytical skills, and ad tech knowledge.
- Other info: Dynamic team environment with opportunities for career advancement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are looking for a Senior Digital Marketing Executive to join our eCommerce Marketing team at Next's Head Office in Leicestershire. Next is one of the UK’s largest fashion retailers, a FTSE‑100 listed company that sells its own products and thousands of world‑famous brands both in‑store and online across the UK and internationally.
About the Role
As a Senior Digital Marketing Executive you will focus on driving international growth through two high‑impact areas: Third‑Party Marketplaces (Amazon, Zalando, La Redoute) and Paid Search (Google, Bing, and local international networks). Reporting to channel leads, you will be a specialist driving customer acquisition and maximising incremental revenue. Whether you optimise Sponsored Product Ads on a marketplace or manage multi‑language Paid Search campaigns, your goal is to align partner strategies with our wider international objectives.
Responsibilities
- Strategy & Execution: Plan and execute high‑performance campaigns across Third‑Party platforms and search networks to increase visibility, rankings, and traffic.
- Partnership & Agency Management: Build long‑term relationships with strategic partners (Amazon, Zalando, Google) and manage media agency outputs to ensure peak performance.
- Territory Expansion: Collaborate with internal stakeholders to lead rapid rollouts across multiple international markets and domains.
- Optimisation: Monitor and optimise all activity—including Sponsored Product Ads and SA360‑led search activity—to ensure strong ROI and profitable growth.
- Cross‑Functional Collaboration: Work closely with Trading and Commercial teams to align marketing activity with product insights and audience resonance.
- Reporting & Insights: Deliver comprehensive multi‑region reporting, presenting actionable insights and performance findings to the wider business.
- Innovation: Stay ahead of digital retail trends and explore new, innovative opportunities within the digital media landscape.
About You
- Experience: Proven years in digital performance marketing, with at least 3 years specialising in Marketplaces, Paid Search or Partnership Marketing.
- Analytical Excellence: Highly numerate and proficient in Excel, capable of translating complex data into actionable growth strategies.
- Technical Knowledge: Deep understanding of ad technology and integrations. Familiarity with SA360 or marketplace‑specific ad tech is a significant advantage.
- International Mindset: Experience managing multi‑language campaigns or partnerships outside the UK highly desirable.
- Problem Solver: A logical thinker who thrives in a fast‑paced environment and enjoys solving complex channel challenges.
- Strategic & Collaborative: A team player who understands how different platforms contribute to a holistic international marketing mix.
About Us
Next is a FTSE‑100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and the market leader in Kidswear.
Benefits & Working Conditions
- Hybrid working: 3 days in the office, 2 from home.
- 25% off most Next brand products (when purchased through Next) and up to 15% off Branded Beauty.
- Company performance‑based bonus and Sharesave scheme.
- On‑site nursery and tight support networks.
- Free on‑site parking and access to digital GP and other wellbeing services.
- Apprenticeship opportunities.
- Direct to Work discount for online and in‑store purchases.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. If you need support due to a disability or long‑term condition, please email headoffice_careers@next.co.uk with "Workplace Adjustments" in the subject line, or call 0116 284 2486 and leave a voicemail.
Senior Paid Search Executive in Leicester employer: Next
Contact Detail:
Next Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Next or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your successful campaigns in Paid Search and Marketplaces. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be ready for the interview! Research Next’s current marketing strategies and think about how you can contribute. Bring ideas to the table that align with their goals, especially around international growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Next and ready to dive into the eCommerce world.
We think you need these skills to ace Senior Paid Search Executive in Leicester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Paid Search Executive role. Highlight your experience in digital performance marketing, especially with Marketplaces and Paid Search. We want to see how your skills align with our goals!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and data to demonstrate how you’ve driven customer acquisition and maximised revenue in previous roles. We love a good success story!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you’re passionate about digital marketing and how you can contribute to our eCommerce Marketing team. Let us know what excites you about working at Next!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar. Don’t miss out on this opportunity!
How to prepare for a job interview at Next
✨Know Your Numbers
As a Senior Paid Search Executive, you'll need to demonstrate your analytical skills. Brush up on key metrics related to paid search and marketplaces. Be ready to discuss how you've used data to drive campaign performance and ROI in your previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about specific campaigns you've planned and executed. Highlight your strategic thinking by discussing how you aligned marketing activities with broader business objectives. Use examples that showcase your ability to optimise campaigns for international markets.
✨Familiarise Yourself with the Tools
Make sure you're well-versed in the ad technologies mentioned in the job description, like SA360. If you have experience with marketplace-specific ad tech, be ready to share how you've leveraged these tools to enhance campaign performance.
✨Demonstrate Collaboration
This role requires cross-functional collaboration, so think of examples where you've worked closely with other teams. Discuss how you’ve built relationships with partners or agencies to achieve common goals, and be prepared to explain how you handle challenges in a team setting.