At a Glance
- Tasks: Drive growth in digital marketing for major platforms like Amazon and Zalando.
- Company: Join NEXT, one of the UK's largest fashion retailers with a dynamic team.
- Benefits: Enjoy 25% off products, performance bonuses, and professional development opportunities.
- Other info: Flexible workplace adjustments available to support all candidates.
- Why this job: Make a real impact in international marketing while working with top brands.
- Qualifications: 3+ years in digital performance marketing with strong analytical skills.
The predicted salary is between 39000 - 47000 £ per year.
Join us to apply for the Senior Digital Marketing Executive – Paid Search (Third Parties) role at Next. We are looking for a Senior Digital Marketing Executive to join our Third Parties Marketing team, based at NEXT Head Office in Enderby, Leicester, with a competitive salary range of £39,000 - £47,000.
At NEXT, we are one of the UK’s largest fashion retailers and a listed company. We sell products and thousands of world‑famous brands both in‑store and online, UK and internationally. We are growing fast and investing in our business. The Third Party teams within eCommerce help connect NEXT with large selling platforms such as Zalando and La Redoute to sell thousands of products internationally. These platforms delivered strong growth for NEXT last year and to continue to support this growth we need a marketing expert to join our team.
About the Role
As a Senior Digital Marketing Executive, you will play a key role in driving the growth of Third Party Marketing as part of NEXT’s International Marketing strategy. You will report to the Third Party Channel Lead within the eCommerce Marketing team, and work closely with both new and existing partners – Amazon, Zalando, About You and Otto – to accelerate customer acquisition and maximise the contribution of 3rd parties to international sales.
Responsibilities
- Create, execute and optimise Sponsored Product Ad campaigns across Amazon, Zalando, About You and other platforms.
- Plan and execute rapid roll‑outs across multiple markets, ensuring coverage on key 3rd‑party platforms.
- Build and nurture long‑term relationships with strategic partners like Amazon, Zalando and About You.
- Work closely with account managers at partner platforms to maximise performance.
- Collaborate with internal trading teams to select products and categories that best resonate with each partner’s audience.
- Manage and deliver comprehensive multi‑region channel reporting, presenting actionable insights and performance findings.
- Stay informed about developments in digital retail and partnership marketing to continuously improve strategies.
- Apply ad technology and integrations required to work effectively with major online retailers.
Qualifications
- Proven experience in digital performance marketing, with at least 3 years specialising in marketplace, partnership or search marketing.
- Demonstrated success scaling activities with major online retailers to deliver measurable business impact.
- Strong analytical skills and proficiency in Excel, able to analyse data to improve performance.
- Experience in managing relationships with major online retailers and understanding their role in channel growth.
- Strategic thinking and understanding of the partnership marketing mix.
- Problem‑solving skills and ability to find solutions to complex challenges.
- Excellent team player with collaboration mindset and ability to work across functions.
- Technical expertise in platform technologies used by major online retailers.
- International campaign experience outside the UK is highly desirable.
- Knowledge of marketing attribution models, incrementality and their application in partnership marketing is a plus.
Benefits
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria’s Secret products (when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On‑site nursery (OFSTED outstanding)
- 10% off partner brands & up to 15% off branded beauty
- Early VIP access to sale stock
- Access to staff shop discounts
- Restaurants with great food at amazing prices
- Digital GP and other free health and wellbeing services
- Free on‑site parking
- Financial wellbeing programmes
- Apprenticeship and professional development
- Direct to Work discount on online and in‑store purchases
- Support networks and Wellhub gym memberships
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long‑term condition, please email headoffice_careers@next.co.uk (include “Workplace Adjustments” in the subject line) or call 0116 284 2486 and leave a voicemail. Conditions apply to all benefits. Benefits are discretionary and subject to change.
Senior Digital Marketing Executive - Paid Search (Third Parties) in Leicester employer: Next
At NEXT, we pride ourselves on being a leading employer in the fashion retail industry, offering a dynamic work environment at our Head Office in Enderby, Leicester. Our culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth and development, alongside competitive benefits such as generous discounts, performance bonuses, and access to health and wellbeing services. Join us to be part of a rapidly growing team that values your expertise and supports your career aspirations in a vibrant and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Executive - Paid Search (Third Parties) in Leicester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Next and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Next are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Next on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Next. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Executive - Paid Search (Third Parties) in Leicester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Next. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Next:Show us that you’ve done your homework! In your application, briefly mention what you admire about Next’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Next
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Next will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Next, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
