At a Glance
- Tasks: Lead onsite advertising strategy and optimise online product sales for Next.
- Company: Join NEXT, a leading UK fashion retailer with global reach.
- Benefits: Enjoy 25% off products, performance bonuses, and flexible working.
- Other info: Dynamic team environment with opportunities for growth and innovation.
- Why this job: Shape the future of eCommerce while driving real impact in fashion.
- Qualifications: Senior eCommerce and marketing experience with strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an eCommerce Business Manager to join our growing eCommerce UK Trading team and be at the forefront of our UK growth, focusing on Next Onsite Advertising! This position is based at Head Office in Leicestershire, offering a competitive salary alongside great benefits!
At NEXT, we’re one of the UK’s largest fashion retailers, selling our products and thousands of world-famous brands, both in-store and online UK and Internationally. The UK Trading team fuels UK growth by optimising online product sales on Next.co.uk across Womenswear, Menswear, Childrenswear and Home. They drive exciting product launches and strategic promotions to maximise sales and brand visibility.
About the Role:
As the eCommerce Business Manager in the eCommerce UK team, you will take a leading role in shaping the impact of our onsite marketing and how customers engage with the Next website. You’ll take full ownership of our onsite advertising strategy, driving commercial success and unlocking meaningful, incremental sales growth. With your sharp commercial mindset and passion for fashion, you’ll spot innovative ways to elevate ad performance while keeping our aesthetic polished and inspiring.
You’ll lead high-impact projects, working closely with data science to refine targeting and uncover new opportunities for improvement, and partnering with marketing teams to brief standout assets and share insights across channels. Continually analysing performance, you’ll fine-tune creatives, targeting, and placements to ensure every advert delivers maximum ROI.
What else is involved?
- You will manage the onsite advertising team (2 within the UK and 6 offshore).
- Review the commercial performance of onsite advertising, making data-driven decisions to maximise incremental sales growth and ROI.
- Optimise adverts end-to-end - refining design, content, placements, audience targeting and scaling the best-performing creatives.
- Run A/B tests and other optimisation initiatives to continually improve onsite advertising performance and the overall customer journey.
- Work closely with digital marketing and product marketing teams, sharing learnings across channels and ensuring adverts reflect the latest sales performance and trend insights.
- Partner with data science, design and development teams to drive improvements to targeting, creative quality and advert delivery.
- Load new adverts, set up audience targeting, and grow the volume of relevant onsite social content.
- Push the advert technology and onsite marketing channel forward, aiming to replicate the success and sophistication of offsite advertising.
- Regularly monitor KPIs such as incremental sales, conversion and ROI, providing weekly trading updates that highlight key issues and opportunities.
- Analyse reporting and data insights to identify trends, user behaviour changes, and opportunities to optimise the sales funnel.
- Set the direction for growth of onsite advertising and keep all stakeholders aligned on priorities and strategy.
- Collaborate across ecommerce UK, International and Total Platform trade teams to implement improvements and report back on successes and learnings.
- Own testing and optimisation techniques that elevate customer experience and drive performance.
- Stay informed about ecommerce trends, emerging technologies and competitor activity, providing recommendations to keep the site competitive.
- Adapt quickly to changes in the ecommerce landscape, trading patterns or user behaviour to maintain a competitive onsite marketing experience.
About You:
- Proven experience within eCommerce and Marketing at senior level.
- Experience in collaborating with cross-functional teams and managing relationships with third-party platforms and vendors.
- Excellent communication skills with the ability to convey complex ideas to both technical and non-technical stakeholders.
- Familiarity with A/B testing methodologies and a commitment to continuous improvement.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Proficiency in using eCommerce platforms and analytics tools.
- A passion for delivering an exceptional shopping experience and a customer-centric mindset.
- Experience in line managing and leading a team.
- A keen interest in Fashion and Retail.
About Us:
You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland? We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world!
About The Team:
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands
eCommerce Business Manager - Next Onsite Advertising in Leicester employer: Next
At NEXT, we pride ourselves on being a leading employer in the retail sector, offering a dynamic work environment that fosters innovation and collaboration. Our Leicestershire Head Office is not only a hub for creativity and growth but also provides flexible working options to ensure a healthy work-life balance. With competitive salaries, generous employee discounts, and opportunities for professional development, we empower our team members to thrive and make a meaningful impact in the fast-paced world of eCommerce.
StudySmarter Expert Advice🤫
We think this is how you could land eCommerce Business Manager - Next Onsite Advertising in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce and marketing space, especially those who work at NEXT or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in eCommerce and marketing. Highlight any innovative strategies you've implemented, especially around onsite advertising, to grab their attention.
✨Tip Number 3
Be ready for the interview! Research NEXT’s current eCommerce strategies and think about how you can contribute to their growth. Bring fresh ideas on optimising onsite advertising and be prepared to discuss how you’d tackle challenges.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the NEXT team and its exciting journey.
We think you need these skills to ace eCommerce Business Manager - Next Onsite Advertising in Leicester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the eCommerce Business Manager role. Highlight your experience in eCommerce and marketing, especially any leadership roles you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for fashion and eCommerce. Tell us why you’re excited about the role and how you can contribute to our growth at NEXT.
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to mention your experience with analytics tools and A/B testing. We love candidates who can make data-driven decisions to optimise performance!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at NEXT!
How to prepare for a job interview at Next
✨Know Your eCommerce Stuff
Make sure you brush up on the latest trends in eCommerce and onsite advertising. Familiarise yourself with A/B testing methodologies and be ready to discuss how you've used data to drive sales growth in your previous roles.
✨Showcase Your Team Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've successfully led teams in the past. Highlight your experience in collaborating with cross-functional teams and how you’ve built strong relationships with stakeholders.
✨Be Ready to Discuss Performance Metrics
Understand key performance indicators like incremental sales, conversion rates, and ROI. Be ready to talk about how you've monitored these metrics in your previous roles and what strategies you implemented to improve them.
✨Bring Your Passion for Fashion
This role is all about elevating the customer experience through effective onsite marketing. Show your enthusiasm for fashion and retail, and be prepared to discuss how you can contribute to NEXT's growth and success in this area.
