At a Glance
- Tasks: Lead digital marketing strategies for programmatic, video, and app acquisition channels.
- Company: Join Next, a leading UK retail brand with a global eCommerce presence.
- Benefits: Enjoy discounts, bonuses, health services, and career development opportunities.
- Other info: Dynamic team culture with excellent growth potential and support networks.
- Why this job: Make a real impact in a fast-paced environment at a FTSE 100 company.
- Qualifications: Experience in digital campaigns, analytics, and managing media budgets.
The predicted salary is between 40000 - 50000 € per year.
We’re looking for a Digital Channel Lead to join our Digital Marketing team on a 12 Month FTC (maternity cover) at Next! Based from Next Head Office in Enderby, Leicestershire. Next is one of the UK’s most profitable and well established retail brands, with a rapidly growing global eCommerce footprint. As our digital operations continue to scale, reaching the right customers with the right message at the perfect moment has never been more critical.
The Role: As a Digital Channel Lead, you will take ownership of our programmatic, video and app acquisition display channels on a 12‑month FT maternity cover contract. In this pivotal role, you will govern a multi‑million‑pound budget and shape the strategy that fuels our online growth in the UK market. If you are passionate about ad‑tech, thrive on optimising complex media buys, and want to make a tangible impact at a FTSE 100 retail giant, this is the opportunity for you.
What You’ll Take On:
- Own the end‑to‑end strategy, planning, and execution of programmatic display activity via Display & Video 360 (DV360). You will manage innovation & testing, complex audience segmentation & robust measurement experiments.
- Lead our paid YouTube Demand Gen strategy. You will orchestrate activity across various formats (YouTube In‑stream, In‑feed & Shorts) to drive brand consideration and push lower‑funnel action, driving incremental conversions and revenue.
- Drive high‑quality user acquisition and conversions on the Next app. You will strategise and execute app display banners, optimising for cost‑per‑install (CPI) and ROAS, driving both customer acquisition and incremental revenue growth.
- Manage significant media budgets with precision. You will forecast, allocate, and pace spend across campaigns while being held accountable for strict business targets.
- Work closely with our in‑house creative studios to ensure display banners and video assets are built to platform best practices. You will champion a rigorous A/B testing framework for creative performance.
- Partner with the Data Science team to understand the incremental impact of display channels. You will plan, manage and execute conversion lift studies to prove the value of your channels alongside our 3rd‑party media agency.
What You’ll Bring:
- You possess deep, hands‑on experience running large scale campaigns within DV360 and Google Ads as well as experience with independent app media partners.
- Previous experience working within a fast‑paced retail, fashion, or high‑volume eCommerce environment.
- You have a strong command of the media platforms’ digital analytics suites and of managing complex data sets.
- You don’t just report on the numbers; you translate data into actionable commercial insights.
- You understand how display and video fit into the broader marketing mix and can build strategies that bridge the gap between brand awareness and direct response.
- You can articulate complex programmatic concepts to non‑technical stakeholders and have a proven track record of managing relationships with external vendors and Google account managers.
- You keep your finger on the pulse of the digital landscape, staying ahead of the curve on privacy changes, cookie deprecation, and emerging ad‑tech trends.
About Us: You know Next, but did you know we’re a FTSE‑100 retail company employing over 44,000 people across the Next group. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 450 stores, plus the Next Online and it’s now possible to buy online from over 80 countries around the world! So we’ve gone global.
About The Team:
- 25% off most NEXT, MADE, Lipsy, Gap and Victoria’s Secret products (when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On‑site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on‑site parking
- Financial Wellbeing – Save, track and enhance your financial wellbeing
- Apprenticeship – Grow and develop on the job whilst gaining a qualification
- Direct to Work – Discount online and in‑store, collect your items the next day for free from your place of work or local store
- Support Networks – Access network groups to empower and celebrate each other
- Wellhub – Discounted flexible monthly gym memberships, with apps, PT sessions and more
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long‑term condition, feel free to get in touch with us by email headoffice_careers@next.co.uk (please include ‘Workplace Adjustments’ in the subject line), or call us on 0116 284 2486 and leave a voicemail.
Digital Channel Lead - 12 Month FTC in Leicester employer: Next
Next is an exceptional employer, offering a dynamic work environment at our Head Office in Enderby, Leicestershire. With a strong focus on employee growth, we provide numerous benefits including a generous discount on products, access to health and wellbeing services, and opportunities for professional development through our apprenticeship programmes. Join us and be part of a thriving team that values innovation and collaboration, while making a tangible impact in the retail industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Channel Lead - 12 Month FTC in Leicester
✨Tip Number 1
Get your networking game on! Reach out to folks in the digital marketing space, especially those who work at Next or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! If you've got experience with DV360 or Google Ads, create a mini portfolio showcasing your best campaigns. Bring it along to interviews or share it during networking chats to demonstrate your expertise.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, or social media accounts to keep your knowledge fresh. This will not only help you in interviews but also show that you're genuinely passionate about the digital landscape.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Next team and ready to make an impact!
We think you need these skills to ace Digital Channel Lead - 12 Month FTC in Leicester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Digital Channel Lead role. Highlight your hands-on experience with DV360 and Google Ads, and don’t forget to mention any relevant achievements in digital marketing.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about ad-tech and how your previous roles have prepared you for this position. Be specific about what excites you about working at Next.
Showcase Your Data Skills:Since this role involves managing complex data sets, make sure to demonstrate your ability to translate data into actionable insights. Share examples of how you've used analytics to drive campaign success in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re serious about joining the Next team!
How to prepare for a job interview at Next
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of programmatic advertising, DV360, and Google Ads. Be ready to discuss specific campaigns you've managed and how you optimised them for success. This role is all about data-driven decisions, so be prepared to share how you've translated analytics into actionable insights.
✨Showcase Your Creativity
As a Digital Channel Lead, you'll need to work closely with creative teams. Bring examples of successful display banners or video assets you've been involved in creating. Discuss how you’ve implemented A/B testing to improve performance and how you collaborate with creatives to ensure best practices are followed.
✨Understand the Bigger Picture
Be ready to explain how display and video fit into the overall marketing strategy. Think about how you can bridge brand awareness with direct response. Prepare to articulate complex concepts in simple terms, as you’ll need to communicate effectively with non-technical stakeholders.
✨Stay Ahead of Trends
The digital landscape is always changing, so show that you’re on top of the latest trends, especially around privacy changes and ad-tech innovations. Discuss any recent developments you've noticed and how they could impact the role. This will demonstrate your passion for the industry and your proactive approach.
