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For Companies At a Glance
- Tasks: Create engaging copy for digital and print, focusing on performance and SEO.
- Company: Join NEXT, a leading FTSE-100 fashion retailer with a global presence.
- Benefits: Enjoy flexible hybrid working, discounts, bonuses, and wellness services.
- Why this job: Be part of a creative team shaping brand messaging with real impact.
- Qualifications: 3+ years in retail or agency, strong writing skills, and SEO knowledge required.
- Other info: Opportunities for learning and growth, including support for workplace adjustments.
The predicted salary is between 28800 - 43200 £ per year.
Overview
At NEXT we have a great opportunity for Creative Copywriter to join our Brand Marketing team, you will focus on performance and SEO copy. You\’ll help shape how NEXT communicates across digital channels, blending strategic insight with standout copy that performs and engages in the UK and internationally.
If you love creating impactful copy with demonstrable experience writing for a wide range of brands and categories, can effectively nail messaging for key touch points and have an abundance of creative ideas, we want to hear from you.
We can offer flexible hybrid working based at the NEXT Head Office in Enderby, Leicestershire.
What you\’ll be doing
- Writing high-quality, on-brand copy across digital and print touchpoints: homepage banners, emails, landing pages, paid ads, push notifications and more.
- Writing with an understanding of SEO principles, ensuring content is discoverable as well as engaging.
- Creating social-first relevant copy for social channels, focusing on relevancy and audience.
- Localising and adapting messaging for our international markets, ensuring relevance and clarity across regions.
- Crafting tailored messaging for our own-brand collections and partner brands, reflecting their unique tone of voice while aligning with the broader NEXT brands.
- Contributing to the evolution of our Tone of Voice, and helping to build practical frameworks and guidelines that support consistency.
- Collaborating cross-functionally.
About you
- 3+ years\’ experience in a retail, eCommerce, editorial or agency setting.
- A confident, versatile writer with the ability to flex tone of voice across different brands, formats and audiences.
- Strong understanding of performance-led copywriting, with experience writing for paid social, email, landing pages and product marketing.
- A creative thinker with a commercial edge
- Experience in international copywriting or localisation. Sensitive to nuance, culture and tone across different global markets.
- Comfortable balancing multiple projects and shifting priorities in a fast-paced environment.
- Highly collaborative, with strong communication skills and a positive, solutions-focused attitude.
- Proactive about learning, especially curious about how tools like AI can support or enhance your creative work.
- Familiar with the fashion and lifestyle landscape, with a keen eye for cultural trends.
About Us
You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!
About The Team
- 25% off most NEXT, MADE, Lipsy, Gap and Victoria\’s Secret products (when purchased through NEXT).
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing – Save, track and enhance your financial wellbeing
- Apprenticeship – Grow and develop on the job whilst gaining a qualification
- Direct to Work – Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks – Access to Network Groups to empower and celebrate each other
- Wellhub – Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email headoffice_careers@next.co.uk (please include \”Workplace Adjustments\” in the subject line), or call us on 0116 284 2486 and leave a voicemail.
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Creative Copywriter- Performance & SEO employer: Next
Contact Detail:
Next Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Copywriter- Performance & SEO
✨Tip Number 1
Familiarise yourself with NEXT's brand voice and tone. Spend some time exploring their website and social media channels to understand how they communicate with their audience. This will help you tailor your approach and demonstrate your fit for the role.
✨Tip Number 2
Showcase your understanding of SEO principles by preparing examples of your previous work that highlight your ability to create engaging, discoverable content. Be ready to discuss how you've successfully integrated SEO into your copywriting in past roles.
✨Tip Number 3
Research current trends in the fashion and lifestyle sectors, especially those relevant to NEXT. Being able to speak knowledgeably about these trends during interviews will show your passion for the industry and your ability to create relevant copy.
✨Tip Number 4
Prepare to discuss your experience with international copywriting and localisation. Think of specific examples where you've adapted messaging for different markets, as this is a key aspect of the role at NEXT.
We think you need these skills to ace Creative Copywriter- Performance & SEO
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Creative Copywriter position at NEXT. Understand the key responsibilities and required skills, especially focusing on performance-led copywriting and SEO principles.
Tailor Your CV: Customise your CV to highlight relevant experience in retail, eCommerce, or agency settings. Emphasise your writing versatility and any specific projects that showcase your ability to adapt tone of voice across different brands and formats.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for creative copywriting. Mention specific examples of your work that demonstrate your understanding of SEO and performance-driven content. Show how your experience aligns with NEXT's brand values and goals.
Showcase Your Portfolio: Include a link to your portfolio or attach samples of your best copywriting work. Make sure to include a variety of formats, such as social media posts, email campaigns, and landing pages, to illustrate your range and creativity.
How to prepare for a job interview at Next
✨Showcase Your Copywriting Portfolio
Bring along a diverse portfolio that highlights your best work across different formats and brands. Make sure to include examples of performance-led copy, SEO-focused content, and any international localisation projects you've worked on.
✨Demonstrate Your Understanding of SEO
Be prepared to discuss how you incorporate SEO principles into your writing. Share specific strategies you've used to ensure content is both engaging and discoverable, and be ready to explain the impact of these strategies on previous projects.
✨Emphasise Your Collaborative Skills
NEXT values collaboration, so highlight your experience working cross-functionally. Share examples of how you've successfully partnered with other teams, such as marketing or design, to create cohesive campaigns that resonate with audiences.
✨Stay Current with Trends
Familiarise yourself with the latest trends in fashion and lifestyle, as well as emerging cultural shifts. Be ready to discuss how these trends can influence your copywriting and how you can leverage them to engage NEXT's target audience effectively.