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For Companies At a Glance
- Tasks: Create engaging copy for campaigns, emails, and social media while collaborating with various teams.
- Company: Join NEXT, a leading FTSE-100 fashion retailer with a global presence and over 35,000 employees.
- Benefits: Enjoy flexible hybrid working, discounts on products, and access to health services and wellbeing programs.
- Why this job: Be part of a creative team that values fresh ideas and offers opportunities for growth and collaboration.
- Qualifications: Experience in a fast-paced creative environment and a passion for storytelling and brand messaging.
- Other info: Work in a supportive culture with options for workplace adjustments and development opportunities.
The predicted salary is between 28800 - 43200 £ per year.
Job Description
About the role:
We’re looking for a thoughtful, imaginative and versatile Creative Copywriter to join our dynamic Brand Marketing team. As a fresh-thinking, skilled writer and clear communicator, you will work on various projects, including punchy campaign straplines, brand storytelling, features, paid ad copy, international push notifications, and emails. You will collaborate with multiple areas of the business to support copy for NEXT, its brands, eCommerce, and marketing communications.
If you love creating impactful copy with experience across a wide range of brands, can craft messaging for key touchpoints, and have abundant creative ideas, we want to hear from you.
We offer flexible hybrid working based at the NEXT Head Office in Enderby, Leicestershire.
You will:
- Write creative, clear, and engaging copy across formats: campaign headlines, homepage messaging, social captions, emails, landing pages, product storytelling, display ads, banners, app copy, and more.
- Reflect the tone and values of each brand partner in your copy.
- Contribute to editorial features and seasonal brand stories.
- Maintain consistency and on-brand messaging across all platforms.
- Collaborate with marketing, design, and trading teams to plan and prioritize content.
- Help shape and evolve our Tone of Voice guidelines.
- Ensure all copy is accurate, helpful, and aligned with brand standards.
- Meet deadlines and support timely rollout of content.
About You:
- Experience working in a creative, fast-paced environment, such as retail, agency, or editorial.
- Confident writing with a keen eye for grammar, spelling, and details that make copy stand out.
- Comfortable with both brand storytelling and commercial, conversion-focused copy.
- Collaborative by nature, enjoying working with designers, marketers, and merchandisers.
- Capable of managing multiple projects and adapting tone of voice for different brands or audiences.
- Open to experimenting with new tools and technologies, including AI, to enhance creativity.
- Up-to-date with fashion, lifestyle, and digital trends, reflecting them in your work.
- A proactive, positive team player who contributes ideas and opinions.
About Us
You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland? We’re the UK’s 2nd largest fashion retailer and market leader in Kidswear. With over 500 stores and online sales in over 70 countries, we’ve gone global!
About The Team
- 25% off most NEXT, MADE*, Lipsy*, Gap*, and Victoria\’s Secret* products (*when purchased through NEXT)
- Company performance-based bonus
- Sharesave scheme
- On-site nursery with OFSTED outstanding rating
- Up to 15% off partner brands and branded beauty
- Early VIP access to sale stock
- Discounts at staff shops
- Affordable dining options
- Access to digital GP and health services
- Free on-site parking
- Financial wellbeing programs
- Apprenticeship and development opportunities
- Direct to Work discounts and next-day collection
- Support networks and wellbeing programs
Conditions apply; benefits are discretionary and subject to change.
We support candidates with workplace adjustments. For assistance, contact us at headoffice_careers@next.co.uk or 0116 284 2486.
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Creative Copywriter employer: Next
Contact Detail:
Next Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Copywriter
✨Tip Number 1
Familiarise yourself with NEXT's brand voice and values. This will help you tailor your approach during interviews and discussions, showcasing how your writing style aligns with their expectations.
✨Tip Number 2
Prepare a portfolio that highlights your versatility in writing across different formats. Include examples of campaign straplines, brand storytelling, and commercial copy to demonstrate your range and creativity.
✨Tip Number 3
Stay updated on current fashion and lifestyle trends, as well as digital marketing strategies. Being able to discuss these topics during your interview will show your passion for the industry and your ability to create relevant content.
✨Tip Number 4
Network with professionals in the creative field, especially those who have experience in retail or agency environments. Engaging with others can provide insights into the role and may even lead to referrals or recommendations.
We think you need these skills to ace Creative Copywriter
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp what the Creative Copywriter position entails. Pay attention to the specific types of copy you'll be writing and the skills required, such as brand storytelling and collaboration with various teams.
Tailor Your CV: Make sure your CV highlights relevant experience in creative writing, especially in fast-paced environments like retail or agency work. Include examples of your work that demonstrate your ability to craft engaging copy across different formats.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for creative writing and your understanding of NEXT's brand values. Mention specific projects or experiences that align with the role and express your enthusiasm for contributing to their marketing team.
Showcase Your Portfolio: Include a portfolio of your best writing samples that reflect your versatility and creativity. Make sure to include a variety of formats, such as campaign headlines, social media captions, and email copy, to demonstrate your range as a copywriter.
How to prepare for a job interview at Next
✨Showcase Your Versatility
As a Creative Copywriter, you'll need to demonstrate your ability to write across various formats. Prepare examples of your work that highlight your range, from punchy campaign straplines to engaging brand storytelling.
✨Understand the Brand's Tone
Familiarise yourself with NEXT's brand values and tone of voice. During the interview, be ready to discuss how you would adapt your writing style to reflect these elements in your copy.
✨Collaborative Spirit
Emphasise your collaborative nature. Be prepared to share experiences where you've successfully worked with designers, marketers, or other teams to create impactful content.
✨Stay Current with Trends
Demonstrate your knowledge of current fashion, lifestyle, and digital trends. Discuss how you incorporate these trends into your writing to keep it fresh and relevant for the audience.
