At a Glance
- Tasks: Lead social media campaigns and create engaging content for Lipsy.
- Company: Join a vibrant team at Lipsy, part of NEXT's innovative brands.
- Benefits: Enjoy discounts, flexible working, and personal development opportunities.
- Other info: Collaborate with creative teams and mentor junior members in a dynamic environment.
- Why this job: Be the voice of a glamorous brand and shape its online presence.
- Qualifications: Experience in marketing, strong storytelling skills, and trend awareness.
The predicted salary is between 33075 - 40425 £ per year.
- Location | Head Office, Tottenham Court Road, London
- Working style | Hybrid
- Contract | 12 month Fixed Term Contract
- NEXT Wholly Owned Brands…
Our growing portfolio includes Lipsy, Love & Roses, Friends Like These, Beauty at NEXT and Seraphine — all available through next. co. uk, connecting with millions of customers across the UK and beyond.
At the heart of our business is a passionate team driven by creativity, innovation, and a shared ambition to deliver exceptional results.
We foster a culture where individuality is celebrated, curiosity is encouraged, and challenging the status quo is part of how we grow.
Who are Lipsy..
Our Lipsy customer is a leading lady; a woman who never says no to a touch of glamour - and why would she, when the world is her catwalk
About the role
As Social Media Manager for Lipsy, you will lead the day-to-day execution of brand and campaign activity, ensuring our storytelling, content, and influencer strategies are aligned, dynamic, and distinctly on-brand.
With a strong social-first mindset, you will bring energy and creative vision to every touchpoint from campaign planning to content production helping to bring our brand to life in a fresh and engaging way.
- Role Responsibilities
- Lead the delivery of integrated marketing campaigns across social, email, and influencer channels.
- Act as a brand guardian, maintaining the voice and visual identity across all marketing channels.
- Support and optimise both paid and organic social media performance, understanding the key drivers of engagement and results.
- Brief and direct social shoots, managing the process from initial briefing through to on-set direction.
- Bring product stories to life through engaging, audience-first social content.
- Stay ahead of cultural and social trends, identifying relevant creators, moments, and content opportunities.
- Manage and support two direct reports: the Marketing & Social Media Executive and the Content Creator.
- Collaborate closely with PR, ecommerce, creative, buying, and design teams to ensure total brand consistency.
- Evolve the influencer strategy by cultivating relationships with new talent and ensuring meaningful partnerships.
- Report on campaign performance using a balance of creative insight and data analysis to provide recommendations for future improvement.
- Your Talent
- Proven experience in a similar marketing or brand role, ideally within the fashion, beauty, or retail sectors.
- A strong passion for content, culture, and storytelling with a focus on digital platforms.
- Proven ability to brief and direct content creation specifically across Tik Tok and Instagram.
- Experience in managing and mentoring junior team members.
- A keen trend-spotter with a sharp eye for new influencers, platforms, and visual directions.
- Excellent copywriting skills and a clear understanding of brand tone of voice.
- Confident using performance insights to guide content and strategy decisions.
- Highly organised, proactive, and comfortable working at pace with cross-functional teams.
- What we can do for you…
- 25% off a huge selection of Next, Next Wholly Owned Brands, GAP and Victoria's Secret products & 10% off most partner brands & up to 15% off Branded Beauty
- Hot deals and exclusive offers from over 3,500 retailers through Perks At Work
- We recognise hard work with our company performance-based bonus
- Life Assurance
- Join our Next Sharesave Scheme
- Lesson the impact with our Annual Travel Card Loan
- Never miss a package and with Direct to Desk delivery
- Bag a bargain at our sample sales
- Hybrid & flexible working across the business to support your work-life balance
- Learn, develop and grow with our personal development plans
- Enjoy more time with friends and family with Early Bank Holiday finishes
- Join in the fun with our year-round office events
- Diversity & Inclusion
We recognise that our differences are what make us who we are.
We want people to want to work for us and be their true selves.
We are dedicated to attracting and developing a talent team, and recognise that all unique backgrounds and experiences contribute to our future success.
We want to create an inclusive and inspiring environment where individuals feel valued and respected, and where people can achieve their full potential and be their very best, whoever they are.
We believe that wellbeing is having the opportunity to achieve your full potential, cope with day to day pressures, be productive and thrive in all aspects of your life.
We encourage a culture that promotes and enables us all to achieve positive wellbeing, by focusing on mental, physical and financial health.
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Social Media Manager, Lipsy employer: NEXT Wholly Owned Brands
NEXT Wholly Owned Brands is an excellent employer, offering a dynamic work environment where collaboration and innovation thrive. Employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth while enjoying a supportive culture that values work-life balance. Located in a vibrant area, the company provides unique advantages such as access to various amenities and a strong community spirit.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager, Lipsy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NEXT Wholly Owned Brands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NEXT Wholly Owned Brands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NEXT Wholly Owned Brands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NEXT Wholly Owned Brands. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager, Lipsy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NEXT Wholly Owned Brands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NEXT Wholly Owned Brands:Show us that you’ve done your homework! In your application, briefly mention what you admire about NEXT Wholly Owned Brands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NEXT Wholly Owned Brands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NEXT Wholly Owned Brands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NEXT Wholly Owned Brands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
