At a Glance
- Tasks: Lead advanced marketing measurement strategies and drive impactful insights for clients.
- Company: Join LinkedIn, the world's largest professional network focused on economic opportunity.
- Benefits: Flexible hybrid work, growth opportunities, and a culture of trust and inclusion.
- Why this job: Be at the forefront of marketing innovation and help businesses thrive with data-driven insights.
- Qualifications: 10+ years in analytics, strong technical skills, and a passion for marketing excellence.
- Other info: Collaborative environment with opportunities to influence industry-leading measurement practices.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. At LinkedIn we believe that marketing is what accelerates business growth and that nearly all the levers of business growth are driven by marketing. Because of this, we are passionate about helping marketers unlock growth for their companies and seeing them thrive. We work with our customers to empower them to make more effective marketing and business decisions with insights leveraging one of the richest proprietary data sets in the world. Join us in advancing our vision to create economic opportunity for every member of the global workforce by helping organizations thrive and grow through marketing excellence. The LinkedIn Marketing Solutions (LMS) Measurement Analytics Partner (MAP) team is seeking a dynamic, visionary Strategic Measurement Consultant with a strong technical background and proven expertise in marketing analytics and measurement innovations to join our global team of marketing measurement and insights experts. This team is responsible for developing and scaling leading-edge marketing measurement and insights solutions to support our LMS sales teams with deepening strategic relationships with our customers and driving commercial outcomes powered by the experiences of LinkedIn’s 1B+ members spanning over 200 countries and territories. As a Strategic Measurement Consultant, you’ll be at the forefront of driving measurement excellence for our clients and agency partners. Partnering across sales, product, and marketing, you will lead the adoption of advanced analytics and measurement strategies, harnessing industry-leading data to unlock actionable insights and maximize advertising impact across digital platforms.
Responsibilities
- Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance.
- Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships.
- Design and execute empirical research, A/B tests, incrementality and attribution studies, and clean room solutions to optimize campaign performance.
- Synthesize and communicate complex research and analytics, distilling insights for both technical and non-technical senior stakeholders.
- Collaborate with and advise senior cross-functional partners to identify innovation opportunities including, but not limited to new product features, measurement capabilities, and go-to-market strategies.
- Cultivate and share measurement best practices across teams, clients, and global partners.
- Champion a culture of experimentation, analytical rigor, and continuous improvement in measurement approaches.
- Drive thought leadership on the future of B2B measurement working with relevant industry bodies
Qualifications
Basic Qualifications
- 10+ years’ experience in analytics, marketing science, measurement, or consulting, with direct client-facing leadership.
- Bachelor\’s or Master’s in a quantitative or analytical field (e.g., Statistics, Data Science, Economics, Engineering, Mathematics or related analytic field).
- 5+ years\’ experience using python, SQL or similar querying language
- 5+ years\’ experience in a consultative or advisory role
Preferred Qualifications
- Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design.
- Strong data acumen with experience working with large-scale datasets, advanced analytics tools and/or digital AdTech ecosystems.
- Proven ability to influence executive stakeholders and translate complex analytics into actionable strategy.
- Experience driving change through adoption of innovative measurement products and methods at scale.
- Excellent communication skills, adept at making measurement engaging, accessible, and actionable for diverse audiences; measurement storytelling.
- Experience in B2B marketing analytics and marketing intelligence, or B2B consulting
- Experience with LLM, Gen-AI techniques
- Experience with CRM platform technology and data structures
- Experience working directly with engineering and technical teams
Suggested Skills
- Stakeholder Management
- SQL
- Consulting
Additional Information
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
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Strategic Measurement Consultant, Measurement & Insights - LinkedIn Marketing Solutions employer: Next Matter
Contact Detail:
Next Matter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Measurement Consultant, Measurement & Insights - LinkedIn Marketing Solutions
✨Tip Number 1
Network like a pro! Reach out to connections on LinkedIn, especially those in the marketing analytics space. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for interviews by brushing up on your technical skills. Since this role involves advanced analytics, make sure you can confidently discuss your experience with tools like Python and SQL.
✨Tip Number 3
Showcase your thought leadership! Share insights or articles related to B2B measurement on your LinkedIn profile. This not only demonstrates your expertise but also keeps you visible to potential employers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at LinkedIn.
We think you need these skills to ace Strategic Measurement Consultant, Measurement & Insights - LinkedIn Marketing Solutions
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Strategic Measurement Consultant role. Highlight your experience in analytics and marketing science, and show how your skills align with what LinkedIn is looking for.
Showcase Your Technical Skills: Since this role requires a strong technical background, don’t forget to mention your proficiency in Python, SQL, or any other relevant tools. We want to see how you can leverage these skills to drive measurement excellence.
Communicate Clearly: When writing your application, aim for clarity and conciseness. Use straightforward language to explain complex concepts, as you'll need to communicate effectively with both technical and non-technical stakeholders.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity at LinkedIn!
How to prepare for a job interview at Next Matter
✨Know Your Numbers
As a Strategic Measurement Consultant, you'll need to demonstrate your expertise in analytics. Brush up on key metrics and methodologies relevant to advertising measurement, like attribution and incrementality. Be ready to discuss how you've applied these concepts in past roles.
✨Showcase Your Storytelling Skills
Communication is key! Prepare to explain complex data insights in a way that's engaging and accessible. Think about examples where you've successfully translated technical findings into actionable strategies for non-technical stakeholders.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think of specific instances where you've led client relationships or developed measurement strategies. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Emphasise Collaboration
This role involves working with cross-functional teams, so highlight your experience in collaboration. Share examples of how you've partnered with sales, product, or marketing teams to drive measurement excellence and innovation. Show that you can be a team player while also leading initiatives.