At a Glance
- Tasks: Plan and optimise Paid Search campaigns across Google Ads and Microsoft Ads for diverse clients.
- Company: Award-winning digital marketing agency with a collaborative and forward-thinking culture.
- Benefits: Competitive salary, hybrid working, ongoing training, and a supportive team environment.
- Other info: Clear progression opportunities and regular team events to foster collaboration.
- Why this job: Join a dynamic team and drive performance for exciting national and international brands.
- Qualifications: Experience in managing Google Ads and Microsoft Ads, strong analytical skills, and client-facing confidence.
The predicted salary is between 30000 - 40000 £ per year.
About the Company
Our client is a growing, award-winning digital marketing agency with an impressive portfolio of national and international brands. Due to continued growth and new client acquisitions, they are looking to appoint a talented PPC professional and are open to considering candidates at either PPC Specialist or PPC Manager level, depending on experience. This is an excellent opportunity for an ambitious Paid Search professional who enjoys driving performance, working across a diverse client portfolio, and developing expertise within a collaborative and forward-thinking agency environment.
Description
You will be responsible for planning, implementing and optimising Paid Search campaigns across Google Ads and Microsoft Ads for a range of clients. Depending on your level of experience, you may take ownership of key client relationships, campaign strategy, performance delivery and account growth. Working closely with the wider Paid Media team, you will play a key role in improving campaign performance, identifying opportunities for growth, and delivering measurable results for clients.
Key Responsibilities
- Manage and optimise Google Ads and Microsoft Ads campaigns across Search, Shopping and Performance Max.
- Monitor campaign performance and identify opportunities to improve ROI and client outcomes.
- Conduct keyword research, search term analysis and negative keyword management.
- Manage budgets, bidding strategies and performance forecasting.
- Develop and test ad copy to improve engagement and conversion rates.
- Analyse campaign data and provide actionable insights and recommendations.
- Build and maintain client reporting dashboards and performance reports.
- Support or lead client communications and performance reviews, depending on experience level.
- Collaborate with digital specialists and account management teams to deliver integrated marketing strategies.
- Contribute to client retention and account growth through excellent service and campaign performance.
- Utilise automation, scripts, bulk uploads and platform tools to improve efficiency and scalability.
Experience
The ideal candidate will be commercially minded, analytical, and passionate about Paid Search. The client is open to speaking with candidates who are looking to progress into a management-level role, as well as experienced PPC Managers already operating at a strategic level. You will be confident working within a client-facing environment, able to communicate performance effectively, and motivated by delivering outstanding results.
- Hands-on experience managing Google Ads and Microsoft Ads accounts.
- Strong knowledge of Search, Shopping and Performance Max campaigns.
- Experience with Google Merchant Center, including feed diagnostics and optimisation.
- Good understanding of GA4, Google Tag Manager and conversion tracking.
- Strong analytical skills with advanced Excel or Google Sheets capability.
- Experience creating reports and dashboards using Looker Studio.
- Comfortable using Google Ads Editor, automated rules and bulk campaign management tools.
- Ability to analyse performance data and translate findings into actionable recommendations.
- Experience with Google Ads Scripts, automation tools or advanced PPC workflows would be advantageous.
- Familiarity with CRO and user behaviour tools such as Hotjar or Microsoft Clarity would be beneficial.
- Google Ads certifications are desirable.
- Ecommerce experience would be advantageous but is not essential.
Remuneration
- Hybrid working model - 3 days in the office 2 remote
- Competitive salary based on experience
- Clear progression opportunities
- Ongoing training and professional development
- Collaborative and supportive team culture
- Exposure to a diverse range of exciting client accounts
- Pension scheme and enhanced benefits package
- Regular team events and social activities
PPC Specialist employer: next level - marketing, creative, PR & digital recruitment
Join a dynamic and award-winning digital marketing agency that champions innovation and collaboration. As a PPC Specialist, you'll thrive in a supportive environment that prioritises employee growth through ongoing training and clear progression opportunities, all while managing exciting campaigns for a diverse portfolio of national and international brands. With a hybrid working model, competitive salary, and a vibrant team culture, this is an excellent opportunity for those looking to make a meaningful impact in the world of Paid Search.
Contact Details:
next level - marketing, creative, PR & digital recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work in PPC. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns. Use real data and results to demonstrate how you've driven performance. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Microsoft Ads. Be ready to discuss specific strategies you've used and how you've optimised campaigns. Confidence is key!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can leave a lasting impression. It shows you're genuinely interested in the role and helps keep you top of mind for the hiring team.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Specialist role. Highlight your experience with Google Ads and Microsoft Ads, and don’t forget to mention any relevant certifications or tools you’ve used. We want to see how your skills match what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about Paid Search and how you can contribute to our team. Be sure to mention specific campaigns or achievements that demonstrate your expertise.
Showcase Your Analytical Skills:Since this role is all about driving performance, make sure to highlight your analytical skills in your application. Share examples of how you've improved ROI or optimised campaigns in the past. We love numbers, so don’t be shy!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your application in the best light. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at next level - marketing, creative, PR & digital recruitment
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads and Microsoft Ads. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also drive performance.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to optimise campaigns in the past. Bring examples of how you've conducted keyword research or analysed performance data to improve ROI. This will demonstrate your analytical mindset, which is crucial for a PPC Specialist.
✨Be Client-Focused
Since this role involves client communication, think of examples where you've successfully managed client relationships or delivered outstanding service. Highlight your ability to translate complex data into actionable insights that clients can understand and appreciate.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in digital marketing and PPC. Being able to discuss recent changes in algorithms or new features in Google Ads can set you apart. It shows you're proactive and passionate about staying current in the industry.
