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For Companies At a Glance
- Tasks: Lead marketing strategy to boost performance and brand reputation.
- Company: Join a well-known consumer brand making waves in the market.
- Benefits: Enjoy a competitive salary and hybrid working options.
- Why this job: Shape impactful marketing campaigns and drive customer engagement.
- Qualifications: Proven experience in marketing leadership within retail or consumer goods.
- Other info: Manage a substantial budget and lead a dynamic team.
The predicted salary is between 43200 - 72000 £ per year.
About the Company
We are delighted to be working with an established consumer brand, to recruit a skilled Interim Head of Marketing into their team.
Description
As Interim Head of Marketing you'll be pivotal in shaping a marketing strategy that both drives short term performance and supports long term brand development and reputation.
Key responsibilities:
- Developing and refining performance marketing strategies across all channels
- Driving customer acquisition and increasing retention
- Budget management and optimisation with oversight of the full marketing budget
- Driving a data first approach to budget planning and marketing investments
- Leading the go-to-market execution of campaigns
- Develop reporting mechanisms to monitor the effectiveness of marketing activities
Experience
To be considered for this position, you'll need to have a proven track record as a Head of Marketing or Marketing Director in a smaller business, within a retail or consumers goods market.
You'll be experienced in:
- digital marketing expertise across PPC, social, CRM, email, affiliates, retargeting
- ideally experience additionally in traditional media channels
- experienced in brand campaigns and new product launches
- management of multi channel marketing strategies with budgets of £15mn+
- excellent commercial acumen
- confident and experienced in working cross functionally
- exceptional leadership and team development skills
Remuneration
- Excellent salary package which can be disclosed when the position is discussed.
- Hybrid working
Interim Head of Marketing & Digital employer: next level - marketing, creative, PR & digital recruitment
Contact Detail:
next level - marketing, creative, PR & digital recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Head of Marketing & Digital
✨Tip Number 1
Make sure to showcase your experience in developing performance marketing strategies. Highlight specific campaigns you've led that drove customer acquisition and retention, as this is crucial for the role.
✨Tip Number 2
Demonstrate your budget management skills by discussing how you've optimized marketing budgets in previous roles. Be prepared to share examples of how your data-driven approach has led to successful marketing investments.
✨Tip Number 3
Emphasize your leadership abilities and experience in team development. The role requires exceptional leadership skills, so be ready to discuss how you've successfully led cross-functional teams in the past.
✨Tip Number 4
Familiarize yourself with the company's brand and its market position. Understanding their current marketing efforts and being able to suggest improvements will show your genuine interest and strategic thinking.
We think you need these skills to ace Interim Head of Marketing & Digital
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Interim Head of Marketing & Digital position. Highlight key responsibilities and required skills that align with your experience.
Tailor Your CV: Customize your CV to emphasize your relevant experience in digital marketing, budget management, and leadership. Use specific metrics to showcase your achievements in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that connects your background to the company's needs. Discuss your approach to developing marketing strategies and how you can drive customer acquisition and retention.
Highlight Leadership Experience: In your application, focus on your leadership skills and experience in managing cross-functional teams. Provide examples of how you've developed team members and led successful marketing campaigns.
How to prepare for a job interview at next level - marketing, creative, PR & digital recruitment
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in developing performance marketing strategies. Highlight specific campaigns you've led, particularly those that drove customer acquisition and retention.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes a data-first approach, come equipped with examples of how you've used data to inform budget planning and marketing investments. Discuss any tools or methodologies you’ve employed.
✨Highlight Leadership Skills
As a potential leader, it’s crucial to convey your leadership style and team development skills. Share instances where you successfully led cross-functional teams or mentored team members.
✨Prepare for Budget Management Questions
Expect questions about your experience managing large marketing budgets. Be ready to discuss how you optimized spending and measured the effectiveness of various marketing channels.
