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- Tasks: Lead performance marketing strategies to boost sales and brand reputation.
- Company: Join a fast-growing consumer brand making waves in the market.
- Benefits: Enjoy a competitive salary and hybrid working options.
- Why this job: Shape innovative marketing campaigns while driving data-driven decisions.
- Qualifications: Proven senior marketing experience, especially in retail or consumer goods.
- Other info: Be part of a dynamic team focused on growth and excellence.
The predicted salary is between 43200 - 72000 £ per year.
About the Company
We are delighted to be working exclusively with a fast growing consumer brand, to recruit a skilled Head of Performance Marketing into their team.
Description
As Head of Performance Marketing you'll be pivotal in shaping a marketing strategy that both drives short term performance and supports long term brand development and reputation.
A strategic thinker who is driven by data, you'll drive innovation and ensure all marketing activities are aligned with business goals. You'll be able to lead both strategically and operationally, whilst overseeing the execution of integrated campaigns that achieve the company sales targets, whilst also developing long term positioning in the market.
Key responsibilities:
- Developing and refining performance marketing strategies across all channels
- Driving customer acquisition and increasing retention
- Budget management and optimisation with oversight of the full marketing budget
- Driving a data first approach to budget planning and marketing investments
- Leading the go-to-market execution of campaigns
- Develop reporting mechanisms to monitor the effectiveness of marketing activities
Experience
To be considered for this position, you'll need to have a proven track record in a senior marketing leadership role, ideally within a retail or consumers goods market.
You'll be experienced in:
- digital marketing expertise across PPC, social, CRM, email, affiliates, retargeting
- ideally experience additionally in traditional media channels
- management of multi channel marketing strategies
- excellent commercial acumen
- data driven with a high level of proficiency in Excel and GA4
- confident and experienced in working cross functionally
- exceptional leadership and team development skills
Remuneration
- Excellent salary package which can be disclosed when the position is discussed.
- Hybrid working
Head of Performance Marketing employer: next level - marketing, creative, PR & digital recruitment
Contact Detail:
next level - marketing, creative, PR & digital recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in performance marketing, especially in the retail and consumer goods sectors. This knowledge will help you speak confidently about innovative strategies during your interview.
✨Tip Number 2
Prepare to discuss specific examples of how you've driven customer acquisition and retention in previous roles. Highlight any successful campaigns you've led and the metrics that demonstrate their effectiveness.
✨Tip Number 3
Showcase your data-driven approach by being ready to explain how you've used analytics tools like Google Analytics 4 to inform your marketing decisions. This will illustrate your proficiency and strategic thinking.
✨Tip Number 4
Emphasize your leadership skills by preparing to discuss how you've developed and managed teams in the past. Be ready to share your philosophy on team development and cross-functional collaboration.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Head of Performance Marketing position. Tailor your application to highlight your relevant experience in digital marketing, budget management, and data-driven strategies.
Showcase Your Achievements: In your CV and cover letter, emphasize your proven track record in senior marketing roles. Include specific examples of successful campaigns you've led, focusing on customer acquisition and retention metrics.
Highlight Leadership Skills: Since this role requires exceptional leadership and team development skills, be sure to mention any experience you have in leading teams or cross-functional projects. Provide examples that demonstrate your ability to drive innovation and align marketing activities with business goals.
Use Data to Your Advantage: Given the emphasis on a data-first approach, include details about your proficiency in tools like Excel and GA4. Discuss how you've used data to inform marketing strategies and optimize budgets in previous roles.
How to prepare for a job interview at next level - marketing, creative, PR & digital recruitment
✨Showcase Your Strategic Thinking
As a Head of Performance Marketing, it's crucial to demonstrate your ability to think strategically. Prepare examples of how you've developed and refined marketing strategies in previous roles, focusing on both short-term performance and long-term brand development.
✨Highlight Data-Driven Decisions
Since the role emphasizes a data-first approach, be ready to discuss specific instances where your decisions were guided by data analysis. Familiarize yourself with key metrics and tools like Excel and GA4, and be prepared to explain how you've used them to optimize marketing budgets.
✨Demonstrate Cross-Functional Leadership
The ability to work cross-functionally is essential for this position. Share experiences where you successfully collaborated with other departments to achieve marketing goals. Highlight your leadership style and how you develop teams to drive performance.
✨Prepare for Campaign Execution Questions
Expect questions about your experience in executing integrated campaigns. Be ready to discuss your approach to go-to-market strategies, customer acquisition, and retention efforts. Use specific examples to illustrate your success in achieving sales targets.
